Shield Analytics vs EveryoneSocial
Shield Analytics for LinkedIn
- Platform: LinkedIn only
- Best For: LinkedIn creators, teams, and agencies tracking content performance
- Strength: Post-level metrics and earned media value
- Users: Trusted by creators and brands in 50+ countries
Starting at Contact Shield for current pricing (14-day free trial available)
EveryoneSocial
- Platform: Multi-platform (LinkedIn, Twitter, Facebook, Instagram, etc.)
- Best For: Enterprise teams activating employees for advocacy and social selling
- Strength: Unlimited users, integrations, and comprehensive reporting
- Users: Enterprise organizations with large-scale programs
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Platform Support
| Feature | Shield Analytics for LinkedIn | EveryoneSocial |
|---|---|---|
| ✓ Exclusive focus with deep post-level analytics | ✓ Supported for sharing and advocacy, with UTM tracking | |
| Twitter (X) | ✗ LinkedIn-only | ✓ One-click sharing with dynamic UTM parameters |
| Facebook & Instagram | ✗ Not supported | ✓ Full sharing support from employee hub |
| Other Networks (e.g., Threads, Slack Integration) | ✗ Not supported | ✓ Integrates with Slack, Teams, SharePoint for sharing |
Analytics & Reporting
| Feature | Shield Analytics for LinkedIn | EveryoneSocial |
|---|---|---|
| Post-level Metrics (Impressions, Engagement) | ✓ Detailed trends for reactions, comments, reposts | ✓ Personal analytics for shares and engagements |
| Earned Media Value | ✓ Based on LinkedIn reach and CPM | ✓ Calculations for clicks, impressions across platforms |
| Multi-profile/Organization Dashboards | ✓ For teams and agencies on LinkedIn | ✓ Comprehensive enterprise reporting with CSV exports |
| Custom Date Ranges | ✓ YTD, QTD, MTD, custom | ✓ Flexible reporting periods with UTM tracking |
| Top Posts Identification | ✓ Quick views of high-performing content | ✗ Focuses on share performance, not post ranking |
Employee Advocacy & Sharing
| Feature | Shield Analytics for LinkedIn | EveryoneSocial |
|---|---|---|
| Content Curation Hub | ✗ Analytics only, no curation | ✓ Curated feeds with groups, RSS, hashtags |
| One-Click Sharing | ✗ No sharing tools | ✓ To multiple networks from Slack, Teams, etc. |
| Gamification & Leaderboards | ✗ No gamification | ✓ Drives participation with rewards and rankings |
| Public/Private Groups | ✗ Not applicable | ✓ Organize content by topic, region, audience |
Team & Enterprise Features
| Feature | Shield Analytics for LinkedIn | EveryoneSocial |
|---|---|---|
| Multi-Profile Management | ✓ LinkedIn profiles and organizations | ✓ Unlimited users for employee activation |
| Compliance & Security (SOC 2, GDPR) | ✗ Not specified | ✓ SOC 2 Type 2 and GDPR compliant |
| Integrations (Slack, Teams, Salesforce) | ✗ Limited to LinkedIn API | ✓ Deep integrations with comms, CRM, analytics tools |
| Activity & Consistency Tracking | ✓ Posts per week, trends | ✓ Share tracking and participation metrics |
Content Management
| Feature | Shield Analytics for LinkedIn | EveryoneSocial |
|---|---|---|
| Content Creation Tools | ✗ Analytics only | ✗ Curation and newsletters, no creation |
| Scheduling | ✗ No scheduling | ✗ Sharing hub, no native scheduling |
| Content Emails/Newsletters | ✗ Not supported | ✓ Recurring newsletters with top posts |
Pricing Comparison
Both tools use custom pricing models without transparent public tiers. Shield Analytics offers a 14-day free trial with full access and no credit card, starting from contact-based quotes. EveryoneSocial prices based on registered users in a flat, unlimited structure, requiring sales engagement. Shield is likely more affordable for LinkedIn-focused teams, while EveryoneSocial suits enterprises with scale.
Shield Analytics for LinkedIn
Paid plan (exact tiers not publicly disclosed)
Custom
LinkedIn creators, teams, and agencies needing analytics
- Full access to LinkedIn analytics dashboard
- Post-level metrics including impressions, reactions, comments, and reposts
- Profile and organization views for multiple LinkedIn profiles
- Earned media value and follower growth tracking
- Access to support via chat and email
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations with employee advocacy programs
- Unlimited users under a single, flat account structure
- All platform features included with no hidden costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Analytics & Reporting Capabilities
Shield Analytics for LinkedIn
Strengths
- Post-level analytics for impressions, reactions, comments, reposts, and trends
- Multi-profile and organization dashboards for teams
- Earned media value estimation using LinkedIn-specific CPM
- Top posts and recent views for quick performance identification
- Activity indicators like posts per week and consistency trends
- Flexible date ranges: YTD, QTD, MTD, custom
Workflow
Connect LinkedIn profiles → View dashboards → Analyze trends and top content → Export insights for reporting
EveryoneSocial
Strengths
- Personal analytics for employee shares and engagements
- Comprehensive reporting with CSV exports and earned media value
- Share tracking using static/dynamic UTM parameters
- Multi-platform impressions, clicks, and engagement metrics
- Group-based performance for organized content
- Automated newsletters highlighting top shares
Workflow
Curate content in hub → Employees share → Track via UTM and analytics → Generate reports on advocacy impact
Shield Analytics offers deeper, specialized LinkedIn post and profile insights, ideal for content optimization. EveryoneSocial provides broader advocacy reporting across platforms with UTM precision, better for measuring employee program ROI. Choose Shield for LinkedIn depth; EveryoneSocial for enterprise-scale tracking.
Employee Advocacy & Content Sharing
Shield Analytics for LinkedIn
Strengths
- Organization-level views for team performance aggregation
- Focus on content as a growth channel for LinkedIn
Limitations
- No sharing, curation, or advocacy tools; analytics only
- Lacks gamification or employee activation features
EveryoneSocial
Strengths
- Curated content hub with RSS, hashtags, and third-party sourcing
- One-click sharing to LinkedIn, Twitter, Facebook, Instagram
- Integrations with Slack, Teams, SharePoint for seamless sharing
- Public/private groups for targeted content distribution
- Leaderboards and gamification to boost participation
- Content emails and newsletters for recurring engagement
Limitations
- Not focused on individual content creation or scheduling
- Requires program management for full enterprise rollout
EveryoneSocial dominates in employee advocacy with robust sharing, curation, and motivation tools across platforms. Shield Analytics has no advocacy features, focusing solely on post-performance analysis. For activating teams, EveryoneSocial is essential; for pure analytics, Shield suffices.
Team & Organization Management
Shield Analytics for LinkedIn
Strengths
- Multi-profile dashboards for agencies and teams
- Organization views to track collective LinkedIn impact
- Support for employee advocacy program reporting
Workflow
Add multiple profiles → Aggregate data → Share dashboards for team insights
EveryoneSocial
Strengths
- Unlimited users for large-scale activation
- Group organization by topic, region, or audience
- Deep integrations for enterprise workflows
- Compliance features like SOC 2 and GDPR
- SSO and advanced security for regulated teams
Limitations
- Implementation requires internal ownership and time
Both support team views, but EveryoneSocial is built for enterprise collaboration with unlimited scale, integrations, and compliance. Shield is lighter for LinkedIn-specific team analytics without advocacy overhead. Enterprises need EveryoneSocial; smaller teams may prefer Shield's simplicity.
Use Case Comparison
Solo LinkedIn Creator
Shield Analytics for LinkedIn 🏆
Excellent
Deep post-level insights and trends help optimize content strategy for personal growth.
Best Plan: Paid plan (Custom)
Score: 9/10
EveryoneSocial
Poor
Enterprise-focused with no individual analytics depth; overkill for solo use.
Best Plan: Not suitable
Score: 2/10
Marketing Team Running Employee Advocacy
Shield Analytics for LinkedIn
Good
Organization dashboards track LinkedIn impact, but lacks sharing tools.
Best Plan: Paid plan (Custom)
Score: 7/10
EveryoneSocial 🏆
Excellent
Curated hub, gamification, and multi-platform sharing perfect for advocacy programs.
Best Plan: Custom Enterprise Plan
Score: 10/10
Agency Managing LinkedIn for Clients
Shield Analytics for LinkedIn 🏆
Excellent
Multi-profile views and earned media value ideal for client reporting.
Best Plan: Paid plan (Custom)
Score: 9/10
EveryoneSocial
Fair
Strong for enterprise clients but less focused on LinkedIn analytics.
Best Plan: Custom Enterprise Plan
Score: 5/10
B2B Brand Treating LinkedIn as Demand Channel
Shield Analytics for LinkedIn 🏆
Excellent
Post analytics and earned media translate reach to business value.
Best Plan: Paid plan (Custom)
Score: 10/10
EveryoneSocial
Good
Advocacy amplifies reach, but analytics are share-focused not post-deep.
Best Plan: Custom Enterprise Plan
Score: 7/10
Enterprise Sales Team for Social Selling
Shield Analytics for LinkedIn
Fair
LinkedIn insights helpful, but no sharing or activation tools.
Best Plan: Paid plan (Custom)
Score: 5/10
EveryoneSocial 🏆
Excellent
Integrations with Salesforce and UTM tracking support social selling at scale.
Best Plan: Custom Enterprise Plan
Score: 10/10
HR Team for Employer Branding & Recruiting
Shield Analytics for LinkedIn
Good
Profile analytics show branding impact on LinkedIn.
Best Plan: Paid plan (Custom)
Score: 6/10
EveryoneSocial 🏆
Excellent
Employee activation for authentic employer stories, with compliant sharing.
Best Plan: Custom Enterprise Plan
Score: 9/10
Personal Branding Coach Demonstrating Progress
Shield Analytics for LinkedIn 🏆
Excellent
Detailed metrics prove client growth and content ROI.
Best Plan: Paid plan (Custom)
Score: 9/10
EveryoneSocial
Poor
Not suited for individual coaching; enterprise-oriented.
Best Plan: Not suitable
Score: 3/10
Communications Team for Controlled Messaging
Shield Analytics for LinkedIn
Fair
Analytics for monitoring, but no content controls.
Best Plan: Paid plan (Custom)
Score: 4/10
EveryoneSocial 🏆
Excellent
Private groups and compliance features ensure brand-safe sharing.
Best Plan: Custom Enterprise Plan
Score: 10/10
Small Team Focused on LinkedIn
Shield Analytics for LinkedIn 🏆
Excellent
Clean dashboards without enterprise complexity.
Best Plan: Paid plan (Custom)
Score: 8/10
EveryoneSocial
Fair
Heavy for small teams; better for scale.
Best Plan: Custom Enterprise Plan
Score: 4/10
Global Enterprise Advocacy Program
Shield Analytics for LinkedIn
Poor
Limited to LinkedIn; no multi-platform or gamification.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Unlimited users, groups by region, and integrations for global rollout.
Best Plan: Custom Enterprise Plan
Score: 10/10
B2B Agency Managing Multiple Clients
Shield Analytics for LinkedIn 🏆
Good
Multi-profile support for client separation.
Best Plan: Paid plan (Custom)
Score: 7/10
EveryoneSocial
Good
Group features for clients, but enterprise pricing may not fit agencies.
Best Plan: Custom Enterprise Plan
Score: 6/10
Activating Executives on Social
Shield Analytics for LinkedIn
Fair
Analytics for executive profiles, but no activation tools.
Best Plan: Paid plan (Custom)
Score: 5/10
EveryoneSocial 🏆
Excellent
Tailored for executive activation with curated content and easy sharing.
Best Plan: Custom Enterprise Plan
Score: 9/10
Pros and Cons
Shield Analytics for LinkedIn
Pros
- Focused exclusively on LinkedIn analytics, avoiding bloat
- Clean, modern dashboard with clear charts and post-level metrics
- Multi-profile and organization views ideal for teams and agencies
- Earned media value metric translates reach to business terms
- 14-day free trial with full access, no credit card required
- Trusted by creators in 50+ countries, processing millions of posts
- Support for custom date ranges and activity indicators
Cons
- Pricing page 404 error; not transparent, requires contact
- Dedicated features page 404, limiting documentation
- No built-in content creation or scheduling; analytics only
- Testimonials via iframes reduce visible social proof
- Potential buyers must trial to understand full pricing
- Limited to LinkedIn; no multi-platform support
EveryoneSocial
Pros
- Unlimited-user pricing supports large-scale activation
- Comprehensive features: curation, sharing, analytics, gamification
- Strong security: SOC 2 Type 2, GDPR compliance
- Deep integrations with Slack, Teams, Salesforce, etc.
- Robust reporting with EMV, CSV exports, UTM tracking
- Group organization and newsletters for targeted engagement
- Ideal for enterprise programs with measurable ROI
Cons
- No public pricing; requires sales engagement
- Optimized for enterprises, heavy for small teams
- Implementation needs time and internal management
- Not AI-native for content generation or individual creators
- Best value at large scale; less efficient for small groups
- No free trial, higher entry barrier
Final Verdict
Shield Analytics and EveryoneSocial target different ends of social media management. Shield provides specialized LinkedIn analytics for creators and teams to refine content strategies through metrics and value estimation. EveryoneSocial is a full employee advocacy platform for enterprises, emphasizing activation, sharing, and ROI measurement across networks with robust security.
Select Shield Analytics for targeted LinkedIn analytics without complexity. Opt for EveryoneSocial if scaling employee advocacy across platforms is key. For LinkedIn-heavy enterprises, combine both: Shield for insights, EveryoneSocial for activation.
Overall Scores
Shield Analytics for LinkedIn
Value: 7/10
EveryoneSocial
Multi-Platform: 9/10
Value: 8/10
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