Brandwatch vs EveryoneSocial
Brandwatch
- Platform: Multi-platform listening and management
- Best For: Consumer intelligence and brand monitoring
- Strength: AI-powered insights from massive data archives
- Users: Enterprise brands and agencies
Starting at Custom (no public pricing; all plans via sales)
EveryoneSocial
- Platform: Employee sharing across LinkedIn, Twitter, Facebook, Instagram
- Best For: Employee advocacy and social selling
- Strength: Unlimited users with gamification and analytics
- Users: Large organizations in marketing, sales, HR
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Core Functionality
| Feature | Brandwatch | EveryoneSocial |
|---|---|---|
| Social Listening & Monitoring | ✓ Access to 1.4+ trillion posts with AI-powered search and Iris assistant | ✗ No native listening; focuses on advocacy sharing |
| Employee Advocacy | ✗ Limited to brand management; no employee activation | ✓ Curated feeds, one-click sharing, gamification for staff engagement |
| Influencer Marketing | ✓ 30M+ creator database with campaign tracking | ✗ No influencer tools; employee-focused |
| Social Media Management | ✓ Unified inbox, content calendar, community management | ✗ Sharing-focused, not full management |
| Social Selling & CRM Integration | ✗ No sales-specific features | ✓ Integrations with Salesforce, UTM tracking for leads |
Data & Analytics
| Feature | Brandwatch | EveryoneSocial |
|---|---|---|
| AI-Powered Insights | ✓ Iris AI for narratives, image analysis, custom classifiers | ✗ Personal and aggregate analytics, no AI depth |
| Historical Data Archive | ✓ 1.4+ trillion posts, 496M daily | ✓ Share tracking and earned media value, no listening archive |
| Custom Dashboards & Reporting | ✓ Fully customizable with alerts | ✓ Exportable CSV, leaderboards, earned media calculations |
| Image & Visual Analysis | ✓ Neural networks and deep learning for visuals | ✗ No visual analysis |
| Gamification & Engagement Metrics | ✗ No gamification | ✓ Leaderboards to drive participation |
Collaboration & Workflow
| Feature | Brandwatch | EveryoneSocial |
|---|---|---|
| Content Calendar & Planning | ✓ Collaborative for organic/paid posts | ✓ Curated feeds and group-based organization |
| Unified Inbox | ✓ Centralized for community and customer care | ✗ No inbox; focus on outbound sharing |
| Group & Team Organization | ✓ For multi-region and governance | ✓ Public/private groups by topic, region, audience |
| Integrations with Enterprise Tools | ✓ Major social networks, enterprise APIs | ✓ Slack, Teams, Salesforce, analytics tools |
| Compliance & Security | ✓ Enterprise governance and workflows | ✓ SOC 2 Type 2, GDPR, SSO |
Content Sourcing & Sharing
| Feature | Brandwatch | EveryoneSocial |
|---|---|---|
| Curated Content Feeds | ✗ Data-driven insights, not curation for sharing | ✓ From RSS, Twitter, hashtags, internal tools |
| One-Click Sharing | ✗ Management-focused publishing | ✓ To LinkedIn, Twitter, Facebook, Instagram |
| Influencer Discovery | ✓ 30M+ creators | ✗ Employee as influencers, no external discovery |
| Newsletter & Email Sharing | ✗ No newsletters | ✓ Content emails and recurring newsletters |
Enterprise Support
| Feature | Brandwatch | EveryoneSocial |
|---|---|---|
| Expert Analyst Support | ✓ Media Intelligence with consultants | ✗ Implementation support, no analysts |
| Unlimited Users | ✗ Custom enterprise scaling | ✓ Flat pricing for unlimited users |
| Global Multi-Region Support | ✓ Global offices and workflows | ✓ Group organization by region |
| APIs & Custom Integrations | ✓ Extensive APIs for enterprise | ✓ Deep integrations with comms and CRM |
Pricing Comparison
Both Brandwatch and EveryoneSocial use custom enterprise pricing with no public tiers or self-serve options, requiring sales contact. Brandwatch's pricing reflects its comprehensive intelligence suite, while EveryoneSocial's is based on user count but offers unlimited users in a flat structure, potentially providing better scalability for large teams.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Brands needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams handling publishing and engagement
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Marketing teams running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis management teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations scaling employee advocacy
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Massive archive of 1.4+ trillion posts and 496M daily additions
- Iris AI for narrative insights and advanced search
- Image analysis with neural networks and custom ML classifiers
- Customizable dashboards with real-time alerts
- Support for first-party data and expert analyst consultations
Workflow
Set monitoring queries → AI analyzes data → Generate insights and reports → Alert on crises
EveryoneSocial
Strengths
- No native listening; relies on share tracking for engagement metrics
- Earned media value calculations from employee shares
- UTM tracking for outbound content performance
Limitations
- Lacks deep listening or historical data
- Focuses on amplification, not monitoring conversations
Brandwatch dominates in social listening with unparalleled data depth and AI, ideal for brand monitoring and insights. EveryoneSocial offers basic performance tracking from shares but cannot compete in intelligence gathering. Choose Brandwatch for research; EveryoneSocial for amplification metrics.
Employee Advocacy & Sharing
Brandwatch
Strengths
- Limited; focuses on brand-level management rather than employee activation
- Unified inbox for team collaboration on responses
Limitations
- No tools for employee content curation or gamification
- Not designed for staff-wide advocacy programs
EveryoneSocial
Strengths
- Curated content hub with feeds from RSS, Slack, Teams, and internal sources
- One-click sharing to multiple networks with UTM parameters
- Gamification via leaderboards to boost participation
- Public/private groups for targeted content distribution
- Newsletter features for recurring employee updates
Workflow
Curate content in groups → Employees browse feeds → One-click share → Track engagement and leads
EveryoneSocial is purpose-built for employee advocacy with seamless sharing and engagement tools, while Brandwatch lacks these features, focusing instead on brand intelligence. For activating staff as amplifiers, EveryoneSocial wins decisively.
Analytics & Reporting
Brandwatch
Strengths
- AI-driven insights including image recognition and custom segmentation
- Fully customizable dashboards and automated alerts
- Benchmarking, trend analysis, and expert-supported reporting
- Integration with first-party data for holistic views
Limitations
- Complexity requires training for full utilization
- Enterprise-focused, less on individual user metrics
EveryoneSocial
Strengths
- Personal analytics for employee shares and reach
- Aggregate reporting with earned media value and CSV exports
- UTM tracking for lead attribution in social selling
- Leaderboards for program performance
Limitations
- No AI depth or visual analysis
- Focused on advocacy outcomes, not broad intelligence
Brandwatch provides superior AI analytics for consumer insights and monitoring, while EveryoneSocial excels in advocacy-specific metrics like earned media and engagement. Brandwatch suits data-heavy teams; EveryoneSocial fits sales and HR measuring program ROI.
Integrations & Collaboration
Brandwatch
Strengths
- APIs and integrations with major social networks and enterprise tools
- Collaborative content calendar and unified inbox
- Global governance workflows for multi-region teams
- Custom classifiers and data uploads for team customization
Workflow
Integrate data sources → Collaborate on calendar → Monitor and respond via inbox → Export insights
EveryoneSocial
Strengths
- Deep integrations with Slack, Microsoft Teams, Salesforce, and analytics
- Group-based organization for teams and executives
- Share tracking and content sourcing from SharePoint, email
- Compliance tools like SSO and GDPR for secure collaboration
Limitations
- Less emphasis on publishing workflows
- Integrations geared toward advocacy, not full management
Both offer strong enterprise integrations, but Brandwatch emphasizes social management collaboration, while EveryoneSocial prioritizes seamless content flow into employee workflows. Brandwatch is better for brand teams; EveryoneSocial for distributed employee programs.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening with massive data and AI for real-time reputation and crisis management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
EveryoneSocial
Poor
No listening capabilities; cannot monitor brand conversations.
Best Plan: Not suitable
Score: 1/10
Launching Employee Advocacy Program
Brandwatch
Poor
Lacks tools for employee activation and sharing.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Built for scaling advocacy with unlimited users, gamification, and integrations.
Best Plan: Custom Enterprise Plan
Score: 10/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ creator database, workflow management, and reporting.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
EveryoneSocial
Fair
Employees as influencers, but no discovery or external tools.
Best Plan: Custom Enterprise Plan
Score: 4/10
B2B Social Selling Team
Brandwatch
Fair
Insights for targeting, but no sales-specific sharing.
Best Plan: Social Media Management (Custom)
Score: 5/10
EveryoneSocial 🏆
Excellent
One-click sharing, UTM tracking, Salesforce integration for leads.
Best Plan: Custom Enterprise Plan
Score: 9/10
HR Employer Branding & Recruiting
Brandwatch
Good
Listening for sentiment on employer brand.
Best Plan: Consumer Intelligence (Custom)
Score: 7/10
EveryoneSocial 🏆
Excellent
Employee sharing amplifies employer stories, with recruiting integrations.
Best Plan: Custom Enterprise Plan
Score: 10/10
PR Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, AI analysis, expert support for crises.
Best Plan: Media Intelligence (Custom)
Score: 10/10
EveryoneSocial
Poor
No monitoring; advocacy could amplify issues if unmanaged.
Best Plan: Not suitable
Score: 2/10
Global Marketing Team
Brandwatch 🏆
Excellent
Multi-region support, global data coverage, governance workflows.
Best Plan: Full Suite (Custom)
Score: 9/10
EveryoneSocial
Good
Region-based groups, but less on global intelligence.
Best Plan: Custom Enterprise Plan
Score: 7/10
Sales Enablement via Social
Brandwatch
Fair
Insights inform sales strategies, but no direct enablement.
Best Plan: Consumer Intelligence (Custom)
Score: 4/10
EveryoneSocial 🏆
Excellent
Social selling tools, content sharing for sellers, CRM ties.
Best Plan: Custom Enterprise Plan
Score: 10/10
Agency Managing Multiple Clients
Brandwatch 🏆
Good
Customizable for clients, but sales-led per account.
Best Plan: Social Media Management (Custom)
Score: 6/10
EveryoneSocial
Fair
Unlimited users, but advocacy-focused, not client management.
Best Plan: Custom Enterprise Plan
Score: 5/10
Market Research Team
Brandwatch 🏆
Excellent
Vast data, AI classifiers, custom research projects.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
EveryoneSocial
Poor
No research capabilities.
Best Plan: Not suitable
Score: 1/10
Executive Social Activation
Brandwatch
Fair
Brand monitoring for execs, but no personal sharing tools.
Best Plan: Social Media Management (Custom)
Score: 3/10
EveryoneSocial 🏆
Excellent
Targeted groups for executives, easy sharing, analytics.
Best Plan: Custom Enterprise Plan
Score: 10/10
Internal Communications Team
Brandwatch
Good
Unified inbox and workflows for messaging.
Best Plan: Social Media Management (Custom)
Score: 7/10
EveryoneSocial 🏆
Excellent
Content curation from internal tools, newsletters for staff.
Best Plan: Custom Enterprise Plan
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts and hundreds of millions of new posts daily
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- Unified tools for listening, publishing, and engagement
- Expert support for media intelligence and custom research
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No focus on employee advocacy or social selling
EveryoneSocial
Pros
- Unlimited-user pricing model that supports large-scale employee activation
- Comprehensive feature set covering content curation, sharing, analytics, and gamification
- Strong security and compliance posture with SOC 2 Type 2 and GDPR compliance
- Deep integrations with Slack, Microsoft Teams, Salesforce, analytics tools, and more
- Robust reporting, including earned media value and exportable data
- Group organization and newsletters for targeted employee engagement
- Focus on measurable ROI from advocacy and social selling
Cons
- No public, transparent pricing; all quotes require sales engagement
- Platform is optimized for enterprise programs and may feel heavy for small teams
- Implementation and program management require time and internal ownership
- Not focused on AI-native content generation or rapid ideation for individual creators
- Best value is realized only when rolled out to a large number of employees
- Lacks social listening, consumer intelligence, or influencer tools
Final Verdict
Brandwatch and EveryoneSocial target different aspects of enterprise social media. Brandwatch is a full intelligence suite for listening, management, and influencers, ideal for data-driven brand strategies. EveryoneSocial specializes in employee advocacy, enabling staff to amplify reach and drive sales through compliant, scalable sharing.
Choose Brandwatch for comprehensive consumer intelligence and brand management. Opt for EveryoneSocial if employee activation and social selling are core. For holistic strategies, integrate both: use Brandwatch to inform content and EveryoneSocial to distribute via employees.
Overall Scores
Brandwatch
Value: 7/10
EveryoneSocial
Value: 8/10
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