Brand24 vs EveryoneSocial
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and crisis detection
- Strength: AI sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
EveryoneSocial
- Platform: LinkedIn, Twitter, Facebook, Instagram
- Best For: Employee advocacy and social selling
- Strength: Gamification and unlimited users
- Users: Enterprise organizations
Starting at Custom
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | EveryoneSocial |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources in real-time on higher tiers | ✗ Focuses on internal content sharing, not external monitoring |
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ No sentiment monitoring capabilities |
| Crisis alerts | ✓ Storm alerts and push notifications for spikes | ✗ No crisis detection features |
| Hashtag and influencer tracking | ✓ Reach, volume, and influencer analysis | ✓ Hashtag sourcing for content feeds |
| Multi-source coverage (news, blogs, podcasts) | ✓ Extensive coverage beyond social media | ✗ Limited to social sharing platforms |
Advocacy & Sharing
| Feature | Brand24 | EveryoneSocial |
|---|---|---|
| Employee content curation | ✗ No advocacy features | ✓ Curated feeds and group-based organization |
| One-click sharing to social networks | ✗ Not applicable | ✓ Supports LinkedIn, Twitter, Facebook, Instagram |
| Gamification and leaderboards | ✗ No engagement incentives | ✓ Drives participation with leaderboards |
| Public/private groups | ✗ Not applicable | ✓ Organizes content by topic, region, or audience |
| Content sourcing from RSS/Hashtags | ✗ Focuses on monitoring, not sourcing | ✓ Integrates RSS, Twitter handles, hashtags |
Analytics & Reporting
| Feature | Brand24 | EveryoneSocial |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Personal analytics and earned media value |
| AI-powered insights | ✓ AI Insights, Events Detection, Brand Assistant | ✗ Standard reporting without AI |
| Automated reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PPT | ✓ Exportable CSV, earned media calculations |
| UTM tracking | ✗ No sharing-focused tracking | ✓ Static and dynamic UTM parameters |
| Mobile app access | ✓ Dedicated mobile app | ✗ Web-based, no mobile app mentioned |
Integrations & Collaboration
| Feature | Brand24 | EveryoneSocial |
|---|---|---|
| Slack/Microsoft Teams integration | ✓ For real-time alerts and collaboration | ✓ For sharing content from these tools |
| API access | ✓ Optional API with additional fee | ✓ Integrations with Salesforce, analytics tools |
| Unlimited users | ✓ On Team and higher tiers | ✓ Flat unlimited-user model |
| Security compliance (SOC 2, GDPR) | ✗ Standard SaaS security | ✓ SOC 2 Type 2 and GDPR compliant |
| Advanced filtering/Boolean search | ✓ Sentiment, reach, language filters | ✗ No monitoring search features |
Pricing Comparison
Brand24 starts at $149/month (annual) with tiered plans based on keywords and mentions, ideal for scalable monitoring. EveryoneSocial uses custom enterprise pricing based on registered users, with no public tiers, making it suitable for large organizations but less transparent.
Brand24
Individual
$199/month
Solo users or small monitoring needs
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Solo users seeking cost savings
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams with moderate monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Teams with annual billing
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Growing teams needing real-time and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Cost-effective real-time monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Larger operations with more data
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Businesses with annual commitment
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale global monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
EveryoneSocial
Custom Enterprise Plan
Custom
Enterprises scaling employee advocacy
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Social Listening & Monitoring
Brand24
Strengths
- Real-time monitoring of 25M+ sources including social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, sentiment, reach, language filters
- AI Events Detection, AI Brand Assistant, AI Topics for trend spikes
- Hashtag tracking with reach and volume metrics
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
EveryoneSocial
Strengths
- No dedicated listening; focuses on amplifying internal content
- Content sourcing via RSS, hashtags for advocacy feeds
- Share tracking monitors amplification impact
Workflow
Curate content → Share via employees → Track shares and engagement
Limitations
- Lacks external mention tracking or sentiment analysis
- Not designed for reputation monitoring
Brand24 dominates social listening with extensive source coverage, AI analysis, and real-time alerts, making it ideal for reputation management. EveryoneSocial does not compete here, as it prioritizes internal advocacy over external monitoring. Choose Brand24 for listening needs.
Employee Advocacy & Amplification
Brand24
Strengths
- No advocacy features; focused on passive monitoring
Workflow
N/A
Limitations
- Cannot facilitate employee sharing or gamification
- Limited to observation, not activation
EveryoneSocial
Strengths
- Employee hub with curated feeds and one-click sharing to LinkedIn, Twitter, Facebook, Instagram
- Public/private groups for targeted content distribution
- Gamification with leaderboards to boost participation
- Support for executive activation and company pages
- Content emails and newsletters for recurring engagement
Workflow
Source content → Organize in groups → Employees share one-click → Track via leaderboards and analytics
EveryoneSocial excels in employee advocacy with tools for curation, sharing, and motivation, enabling scalable brand amplification. Brand24 offers no such features. For turning employees into advocates, EveryoneSocial is the clear choice.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights for deeper trend understanding
- Automated daily/weekly reports, white-labeled, exports to Excel/PDF/PPT, QuickShare
- Storm alerts and custom email notifications
Limitations
- Analytics tied to monitoring data only
EveryoneSocial
Strengths
- Personal analytics for shares and engagement
- Earned media value calculations for amplification impact
- Exportable CSV reports with UTM tracking
- Comprehensive program-level reporting
Limitations
- No AI-driven insights or multi-language support
- Focused on advocacy metrics, not broad sentiment
Brand24 provides richer, AI-enhanced analytics for monitoring and reputation, with advanced reporting options. EveryoneSocial offers solid advocacy-specific metrics like earned media value but lacks depth in sentiment or trends. Brand24 wins for analytical depth in listening; EveryoneSocial for amplification ROI.
Integrations & Collaboration
Brand24
Strengths
- Slack and Microsoft Teams for alerts and collaboration
- Optional API for data integration (additional fee)
- Unlimited users on most tiers
- Mobile app for on-the-go monitoring
Limitations
- API costs extra; fewer enterprise CRM integrations
EveryoneSocial
Strengths
- Deep integrations with Slack, Teams, Salesforce, SharePoint, analytics tools
- Unlimited users in flat model
- SOC 2 Type 2 and GDPR compliance for secure collaboration
- Group-based organization for team content
Limitations
- No mobile app; web-focused
EveryoneSocial leads in enterprise integrations and compliance for advocacy programs. Brand24 offers practical alert integrations and mobile access but is less robust for CRM/sales tools. EveryoneSocial is better for integrated enterprise workflows; Brand24 for quick monitoring alerts.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time tracking, AI sentiment, and campaign metrics help measure awareness across channels.
Best Plan: Pro ($299/month annual)
Score: 10/10
EveryoneSocial
Fair
Can amplify campaigns via employees but lacks monitoring depth.
Best Plan: Custom Enterprise
Score: 5/10
PR Professional Managing Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and sentiment analysis enable fast crisis detection and response.
Best Plan: Business ($499/month annual)
Score: 10/10
EveryoneSocial
Poor
No crisis monitoring; advocacy could worsen uncontrolled narratives.
Best Plan: Not suitable
Score: 2/10
Enterprise Running Employee Advocacy
Brand24
Poor
Monitoring only; no tools to activate or gamify employee sharing.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Unlimited users, gamification, and integrations scale advocacy programs effectively.
Best Plan: Custom Enterprise
Score: 10/10
Sales Organization Using Social Selling
Brand24
Fair
Influencer analysis helps identify prospects, but no sharing tools.
Best Plan: Pro ($299/month annual)
Score: 6/10
EveryoneSocial 🏆
Excellent
One-click sharing and UTM tracking support seller-led outreach and ROI measurement.
Best Plan: Custom Enterprise
Score: 9/10
HR Team Focused on Employer Branding
Brand24
Good
Monitors reviews and sentiment for reputation insights.
Best Plan: Team ($249/month annual)
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates employees for authentic employer stories and recruiting amplification.
Best Plan: Custom Enterprise
Score: 10/10
Agency Handling Multiple Clients
Brand24 🏆
Good
White-labeled reports and unlimited users support client monitoring.
Best Plan: Business ($499/month annual)
Score: 8/10
EveryoneSocial
Fair
Group features for clients, but custom pricing may not suit agencies.
Best Plan: Custom Enterprise
Score: 6/10
Global Brand Needing Multi-Language Monitoring
Brand24 🏆
Excellent
108-language support with AI analysis for international reputation.
Best Plan: Enterprise (from $999/month)
Score: 10/10
EveryoneSocial
Good
Multi-platform sharing, but no language-specific monitoring.
Best Plan: Custom Enterprise
Score: 7/10
Small Team on a Budget
Brand24 🏆
Fair
$149/month entry is high for basic needs; limited features at start.
Best Plan: Individual ($149/month annual)
Score: 5/10
EveryoneSocial
Poor
Custom pricing likely too enterprise-focused and expensive.
Best Plan: Not suitable
Score: 3/10
Communications Team Needing Compliance
Brand24
Good
Alerts and reports aid controlled messaging, but no advocacy compliance.
Best Plan: Pro ($299/month annual)
Score: 7/10
EveryoneSocial 🏆
Excellent
SOC 2, GDPR, and group controls ensure compliant employee messaging.
Best Plan: Custom Enterprise
Score: 9/10
Digital-First Brand Monitoring Reviews
Brand24 🏆
Excellent
Tracks reviews, sentiment, and online presence for customer feedback.
Best Plan: Team ($249/month annual)
Score: 9/10
EveryoneSocial
Fair
Can amplify positive stories but no review monitoring.
Best Plan: Custom Enterprise
Score: 4/10
B2B Marketing Measuring Campaign Impact
Brand24 🏆
Excellent
Hashtag tracking, reach, and AVE metrics quantify campaign performance.
Best Plan: Pro ($299/month annual)
Score: 9/10
EveryoneSocial
Good
Employee amplification boosts reach, with UTM for tracking.
Best Plan: Custom Enterprise
Score: 8/10
Startup Building Online Reputation
Brand24 🏆
Good
Affordable entry for basic monitoring, but limits may constrain growth.
Best Plan: Individual ($149/month annual)
Score: 7/10
EveryoneSocial
Fair
Advocacy helps early amplification, but pricing may be prohibitive.
Best Plan: Custom Enterprise
Score: 5/10
Pros and Cons
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
- Multi-language support (108 languages) for global brands
- Unlimited users from Team plan, mobile app for accessibility
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
- No free trial or money-back guarantee
- Lacks employee advocacy or content sharing capabilities
EveryoneSocial
Pros
- Unlimited-user pricing model that supports large-scale employee activation
- Comprehensive feature set covering content curation, sharing, analytics, and gamification
- Strong security and compliance posture with SOC 2 Type 2 and GDPR compliance
- Deep integrations with Slack, Microsoft Teams, Salesforce, analytics tools, and more
- Robust reporting, including earned media value and exportable data
- Group-based organization for targeted advocacy programs
- One-click sharing and UTM tracking for measurable amplification
- Gamification drives employee engagement and participation
Cons
- No public, transparent pricing; all quotes require sales engagement
- Platform is optimized for enterprise programs and may feel heavy for small teams
- Implementation and program management require time and internal ownership
- Not focused on AI-native content generation or rapid ideation for individual creators
- Best value is realized only when rolled out to a large number of employees
- No social listening or external monitoring features
- Lacks mobile app and multi-language support
Final Verdict
Brand24 and EveryoneSocial target different aspects of social media management. Brand24 is a powerhouse for AI-powered listening, monitoring, and reputation protection across vast online sources. EveryoneSocial specializes in enterprise employee advocacy, enabling organizations to leverage their workforce for authentic content amplification and social selling.
Select Brand24 for proactive reputation monitoring and insights. Opt for EveryoneSocial if employee activation and amplification are core to your strategy. For comprehensive social programs, integrate both: use Brand24 to listen and EveryoneSocial to advocate.
Overall Scores
Brand24
Value: 7/10
EveryoneSocial
Value: 8/10
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