Buffer vs EveryoneSocial
Buffer
- Platform: 10+ major channels (Facebook, Instagram, TikTok, etc.)
- Best For: Creators, small businesses, and agencies
- Strength: Intuitive publishing and AI-assisted content
- Users: 70,000+ users (estimated from maturity)
Starting at $5/month per channel
EveryoneSocial
- Platform: LinkedIn, Twitter, Facebook, Instagram
- Best For: Enterprise advocacy programs
- Strength: Gamification and earned media tracking
- Users: Thousands of enterprises (not specified)
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Platform Support
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Facebook & Instagram | ✓ Full support with threaded posts and first comment scheduling | ✓ One-click sharing from advocacy hub |
| ✓ Scheduling and analytics integration | ✓ Primary focus for employee advocacy and social selling | |
| X (Twitter) | ✓ Queue and hashtag manager | ✓ Sharing with UTM tracking |
| TikTok & YouTube Shorts | ✓ Support for short-form video scheduling | ✗ Not supported; focused on professional networks |
| Emerging Platforms (Threads, Bluesky, Mastodon) | ✓ Includes Threads, Bluesky, Mastodon, Pinterest | ✗ Limited to established networks |
Content Creation & AI
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| AI Assistant for Content | ✓ Unlimited AI credits on paid plans for ideas, drafts, and replies | ✗ No AI-native generation; focuses on curation |
| Content Curation & Libraries | ✓ Ideas, drafts, templates, and board view | ✓ Curated feeds, RSS, hashtags, public/private groups |
| Visual Tools (Calendar, Queue) | ✓ Visual content calendar and publishing queue | ✗ No visual scheduling; emphasis on sharing |
| Bulk Upload or Import | ✗ Manual post creation and scheduling | ✓ Content sourcing via RSS, emails, and integrations |
Scheduling & Publishing
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Scheduled Posts & Queue | ✓ Unlimited scheduled posts, queue, reminders | ✗ One-click sharing, no traditional scheduling |
| Channel Groups & Threaded Posts | ✓ Channel groups, threaded posts, first comment | ✗ Group-based content organization for advocacy |
| Evergreen or Recurring Sharing | ✗ One-time or queue-based scheduling | ✓ Recurring newsletters and content emails |
| Mobile & Extension Support | ✓ Mobile apps and browser extension | ✓ Integrations with Slack, Teams for sharing |
Engagement & Advocacy
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Community Inbox | ✓ Unified inbox with AI replies and saved replies | ✗ No centralized inbox; focus on outbound sharing |
| Employee Advocacy Tools | ✗ Not applicable | ✓ Curated feeds, one-click sharing, gamification |
| Gamification & Leaderboards | ✗ No gamification | ✓ Leaderboards to drive participation |
| AI-Assisted Replies | ✓ AI replies in community inbox | ✗ No AI engagement tools |
Analytics & Reporting
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Basic Analytics | ✓ Performance overview, best time to post | ✓ Personal analytics for shares |
| Advanced Analytics | ✓ Audience demographics, custom UTM, branded reports | ✓ Earned media value, comprehensive reports, CSV export |
| Best Time to Post | ✓ AI-driven best time suggestions | ✗ No scheduling analytics |
| UTM Tracking | ✓ Custom UTM parameters | ✓ Static and dynamic UTM for shares |
Collaboration & Enterprise
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Team Collaboration | ✓ Notes, approval workflows on Team plan | ✓ Unlimited users, groups for organization |
| Approval Workflows | ✓ Custom access and permissions | ✗ Controlled content sharing but no formal approvals |
| Enterprise Compliance | ✗ Basic security | ✓ SOC 2 Type 2, GDPR, SSO |
| Unlimited Users | ✓ On Team plan | ✓ Core model: unlimited under flat pricing |
Integrations
| Feature | Buffer | EveryoneSocial |
|---|---|---|
| Canva & Media Libraries | ✓ Canva, Unsplash, Dropbox | ✗ No creative integrations |
| Productivity Tools | ✓ Zapier, IFTTT, WordPress, Feedly | ✓ Slack, Microsoft Teams, Salesforce, SharePoint |
| CRM & Sales | ✗ No CRM focus | ✓ Salesforce integration for social selling |
| Link-in-Bio | ✓ Start Page builder | ✗ Not applicable |
Pricing Comparison
Buffer offers transparent, per-channel pricing starting at $5/month with a generous free plan, making it accessible for small teams. EveryoneSocial uses custom enterprise pricing based on registered users, requiring sales contact, which suits large-scale deployments but lacks upfront transparency.
Buffer
Free
$0/month
Solo creators testing core features
- Connect up to 3 channels
- 10 scheduled posts per channel (refill anytime)
- 100 ideas storage
- 1 user account
- AI Assistant included
- Basic analytics
- Community inbox
- World-class customer support
- Start Page included
- Reply to comments
Essentials
$5/month per channel
Small businesses needing unlimited publishing
- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Team
$10/month per channel
Agencies and teams with collaboration needs
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited user accounts
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
- Notes, approval workflows, custom permissions
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations with employee advocacy programs
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Content Creation Capabilities
Buffer
Strengths
- Unified workspace with ideas, drafts, templates, and board view
- Unlimited AI Assistant credits for generating posts, ideas, and replies
- Hashtag manager and first comment scheduling for optimized content
- Integrations with Canva, Unsplash for visual creation
- Start Page link-in-bio builder for personalized hubs
Workflow
Brainstorm ideas with AI → Create drafts and templates → Organize in board view → Publish via queue or calendar
EveryoneSocial
Strengths
- Curated content feeds from RSS, Twitter, hashtags, and internal sources
- Public and private groups for topic/region-based organization
- Content emails and recurring newsletters for distribution
- One-click sharing with pre-approved, compliant content
- Focus on employee-sourced and company-approved materials
Workflow
Source content via feeds and groups → Curate for employees → Send via newsletters → Employees share with one-click
Buffer shines in AI-driven content creation and individual post management, ideal for creators needing quick ideation. EveryoneSocial prioritizes curation and distribution for teams, emphasizing compliant, scalable sharing over original creation. Buffer is better for solo or small-team content ops; EveryoneSocial for enterprise advocacy programs.
Scheduling & Automation
Buffer
Strengths
- Visual content calendar and publishing queue for easy planning
- Scheduled posts, reminders, channel groups, and threaded publishing
- Best time to post suggestions based on analytics
- Mobile apps and browser extension for on-the-go management
- Unlimited posts on paid plans with refillable queue
Limitations
- No recurring or evergreen automation
- Per-channel limits on free plan
EveryoneSocial
Strengths
- Automated content emails and newsletters for recurring distribution
- One-click sharing from Slack, Teams, email, and SharePoint
- Group-based automation for targeted content pushes
- Share tracking with UTM parameters for performance
- No manual scheduling; focus on advocacy activation
Limitations
- No traditional post scheduling calendar
- Automation tied to employee participation, not direct publishing
Buffer offers robust, visual scheduling for direct publishing across channels, perfect for consistent brand posting. EveryoneSocial automates content distribution and sharing for employees but lacks direct scheduling tools. Choose Buffer for publishing control; EveryoneSocial for advocacy amplification.
Engagement & Advocacy Features
Buffer
Strengths
- Community inbox for centralized replies across platforms
- AI-assisted replies, saved replies, and comment insights
- Engagement analytics with demographics and performance
- First comment scheduling to boost interactions
- Unified workspace for planning engagement
Workflow
Monitor inbox → Use AI for quick replies → Analyze comment insights → Schedule follow-ups
EveryoneSocial
Strengths
- Employee advocacy hub with gamification and leaderboards
- One-click sharing to activate staff and executives
- Personal analytics for employee shares and impact
- Controlled messaging for compliance in social selling
- Integrations with CRM for tracking advocacy ROI
Limitations
- No inbound engagement tools like inboxes
- Focus on outbound sharing, not direct interaction management
Buffer provides tools for managing inbound engagement with AI support, suiting direct customer interactions. EveryoneSocial drives outbound advocacy through employee activation and gamification, ideal for brand amplification. Buffer wins for community management; EveryoneSocial for scaling influence via teams.
Analytics & Reporting
Buffer
Strengths
- Basic and advanced analytics with performance overviews
- Best time to post, audience demographics, custom reports
- Branded reports and custom UTM parameters
- Exportable data for deeper insights
- Integrated with publishing for real-time tracking
Limitations
- Depth may overwhelm casual users
- No earned media value calculations
EveryoneSocial
Strengths
- Comprehensive reporting with CSV exports and earned media value
- Personal and aggregate analytics for shares, clicks, impressions
- UTM tracking for attribution
- ROI-focused metrics for advocacy programs
- Integration with analytics tools for enterprise dashboards
Limitations
- Less focus on post-level performance
- Requires large user base for meaningful data
Buffer delivers detailed, platform-specific analytics for content performance and timing, great for optimization. EveryoneSocial emphasizes advocacy ROI with earned media and share tracking, suited for enterprise measurement. Buffer for tactical insights; EveryoneSocial for strategic program evaluation.
Use Case Comparison
Solo Content Creator
Buffer 🏆
Excellent
Generous free plan, AI assistant, and multi-channel scheduling make it ideal for individuals managing personal brands across platforms.
Best Plan: Free or Essentials ($5/channel)
Score: 9/10
EveryoneSocial
Poor
Enterprise focus with no free tier or individual tools; overkill for solo use.
Best Plan: Not suitable
Score: 2/10
Small Business Social Media
Buffer 🏆
Excellent
Affordable per-channel pricing, analytics, and community inbox support consistent posting and engagement without complexity.
Best Plan: Essentials ($5/channel)
Score: 10/10
EveryoneSocial
Fair
Useful for basic sharing but lacks scheduling and is priced for scale.
Best Plan: Custom (may be too expensive)
Score: 4/10
Marketing Agency Managing Clients
Buffer 🏆
Good
Team plan offers approvals and permissions, but per-channel pricing scales costs for multiple clients.
Best Plan: Team ($10/channel)
Score: 8/10
EveryoneSocial
Fair
Unlimited users help, but advocacy focus doesn't suit general agency publishing needs.
Best Plan: Custom
Score: 5/10
Enterprise Employee Advocacy Program
Buffer
Poor
Lacks gamification, unlimited users at flat rate, and compliance for large-scale activation.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
Built for activating thousands of employees with curation, gamification, and ROI tracking.
Best Plan: Custom Enterprise
Score: 10/10
B2B Sales Team for Social Selling
Buffer
Fair
Good for scheduling sales content, but no advocacy or CRM integrations for team selling.
Best Plan: Team ($10/channel)
Score: 6/10
EveryoneSocial 🏆
Excellent
One-click sharing, UTM tracking, and Salesforce integration enable social selling at scale.
Best Plan: Custom
Score: 9/10
HR Team for Employer Branding
Buffer
Good
Multi-channel posting and analytics help promote culture, but no employee activation tools.
Best Plan: Essentials ($5/channel)
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates employees as brand ambassadors for authentic recruiting and branding.
Best Plan: Custom
Score: 10/10
Content Team Collaboration
Buffer 🏆
Excellent
Approval workflows, notes, and unlimited users on Team plan facilitate team publishing.
Best Plan: Team ($10/channel)
Score: 9/10
EveryoneSocial
Good
Groups and curation aid collaboration, but no approval workflows for content creation.
Best Plan: Custom
Score: 7/10
Budget-Conscious Startup
Buffer 🏆
Excellent
Free plan and low starting price ($5/channel) offer high value without commitment.
Best Plan: Free or Essentials
Score: 9/10
EveryoneSocial
Poor
Custom pricing too opaque and likely expensive for startups.
Best Plan: Not suitable
Score: 2/10
Global Communications Team
Buffer
Good
Multi-channel support and analytics, but per-channel costs add up for global scale.
Best Plan: Team ($10/channel)
Score: 7/10
EveryoneSocial 🏆
Excellent
Unlimited users, groups by region, and compliance for controlled global messaging.
Best Plan: Custom
Score: 10/10
Creator Needing AI Assistance
Buffer 🏆
Excellent
Unlimited AI credits for content and replies streamline solo creation.
Best Plan: Essentials ($5/channel)
Score: 9/10
EveryoneSocial
Poor
No AI tools; focused on team curation.
Best Plan: Not suitable
Score: 1/10
Sales Organization for Social Selling
Buffer
Fair
Scheduling helps, but lacks advocacy activation for sales teams.
Best Plan: Team ($10/channel)
Score: 5/10
EveryoneSocial 🏆
Excellent
Gamification and CRM integrations boost seller-led outreach.
Best Plan: Custom
Score: 10/10
Agency with Multiple Clients
Buffer 🏆
Good
Channel groups and approvals work, but pricing per channel/client can escalate.
Best Plan: Team ($10/channel)
Score: 8/10
EveryoneSocial
Fair
Unlimited users, but advocacy model doesn't fit client publishing.
Best Plan: Custom (may not align)
Score: 4/10
Pros and Cons
Buffer
Pros
- Clean, intuitive interface approachable for non-technical users
- Generous free plan with up to 3 channels and core features
- Strong multi-channel publishing with visual calendar, queue, and threaded posts
- Robust analytics including best time to post and audience demographics
- Community inbox centralizes engagement with AI-assisted replies
- AI Assistant with unlimited credits on paid plans for content and replies
- Transparent pricing and human customer support
- Mobile apps and integrations like Canva, Zapier for flexibility
Cons
- Not optimized for ultra-fast, AI-only content generation
- Per-channel pricing becomes expensive for many profiles
- Advanced collaboration features locked behind Team plan
- Learning curve for full management beyond simple posting
- Analytics depth may exceed needs for casual users
- No gamification or employee advocacy tools
- Lacks enterprise compliance like SOC 2 or SSO
EveryoneSocial
Pros
- Unlimited-user pricing supports large-scale employee activation
- Comprehensive feature set for content curation, sharing, analytics, and gamification
- Strong security and compliance with SOC 2 Type 2 and GDPR
- Deep integrations with Slack, Teams, Salesforce, and analytics tools
- Robust reporting including earned media value and exportable data
- Gamification with leaderboards drives employee participation
- Focus on social selling and employer branding ROI
- Scalable for global programs with group organization
Cons
- No public, transparent pricing; requires sales engagement
- Platform heavy for small teams or individual creators
- Implementation requires time and internal program management
- Not focused on AI-native content or direct publishing
- Best value only at large employee rollout
- Limited platform support compared to general tools
- No community inbox or inbound engagement features
- No free trial or low-entry option
Final Verdict
Buffer and EveryoneSocial target different ends of the social media spectrum. Buffer is a user-friendly management tool for direct publishing, AI content, and engagement across channels, ideal for smaller operations. EveryoneSocial is an enterprise advocacy platform that amplifies brand voice through employees, with strong ROI tracking and compliance for large organizations.
Choose Buffer for accessible, hands-on social management if you're a creator or small team. Opt for EveryoneSocial if employee advocacy and enterprise-scale amplification are your focus. For hybrid needs, Buffer can handle core posting while EveryoneSocial boosts team sharing.
Overall Scores
Buffer
Value: 9/10
EveryoneSocial
Value: 7/10
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