Canva vs EveryoneSocial
Canva
- Platform: Design and content creation across social media formats
- Best For: Visual design and team collaboration
- Strength: Intuitive drag-and-drop editor with vast templates
- Users: 201M+ brands
Starting at $12.99/month
EveryoneSocial
- Platform: Employee sharing to LinkedIn, Twitter, Facebook, Instagram
- Best For: Enterprise advocacy and social selling
- Strength: Gamification and analytics for employee engagement
- Users: Enterprise organizations
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Platform Support
| Feature | Canva | EveryoneSocial |
|---|---|---|
| Social Media Design Templates | ✓ Extensive library for posts, stories, ads across platforms | ✗ No design capabilities; focuses on sharing |
| Employee Sharing to LinkedIn, Twitter, Facebook, Instagram | ✗ Designs exportable for manual sharing | ✓ One-click sharing from curated feeds |
| Video Editing | ✓ Basic video editing with animations and transitions | ✗ No video creation; supports video sharing |
| Content Curation from RSS, Hashtags, Third-Party Sources | ✗ Stock media library only | ✓ Curated feeds for advocacy content |
| Cross-Platform Access (Web, Mobile, Desktop) | ✓ Full access via apps and web | ✓ Web-based with mobile sharing support |
Content Creation
| Feature | Canva | EveryoneSocial |
|---|---|---|
| Drag-and-Drop Editor | ✓ Intuitive for graphics, videos, presentations | ✗ No editor; content is curated and shared |
| AI-Powered Tools (e.g., Background Remover, Magic Design) | ✓ AI speeds up editing tasks | ✗ No AI content generation |
| Template Library | ✓ Thousands of templates for social media and more | ✗ Curated content feeds, not templates |
| Brand Kits for Consistent Branding | ✓ Logos, colors, fonts for designs | ✓ Brand controls for shared content |
| Stock Media Integration | ✓ Photos, videos, icons, illustrations | ✗ Sourcing from external feeds |
Collaboration & Sharing
| Feature | Canva | EveryoneSocial |
|---|---|---|
| Real-Time Collaboration | ✓ Commenting, shared folders for design teams | ✓ Group-based content organization and sharing |
| Team Workspaces | ✓ For teams and approvals | ✓ Public/private groups for employees |
| Gamification and Leaderboards | ✗ No gamification | ✓ Drives employee participation |
| Integrations with Slack, Teams, Email | ✗ Limited integrations for design sharing | ✓ Deep integrations for content distribution |
| Approval Workflows | ✓ For design reviews | ✓ For compliant employee sharing |
Analytics & Reporting
| Feature | Canva | EveryoneSocial |
|---|---|---|
| Personal Analytics | ✗ No built-in social analytics | ✓ For user posts and shares |
| Comprehensive Reporting | ✗ Basic usage tracking | ✓ Exportable CSV, earned media value |
| UTM Tracking | ✗ Manual UTM addition possible | ✓ Static and dynamic parameters |
| Compliance Reporting (SOC 2, GDPR) | ✗ General compliance | ✓ Enterprise-grade security |
| Content Performance Insights | ✗ No social performance tracking | ✓ Impressions, engagements, clicks |
Integrations & Security
| Feature | Canva | EveryoneSocial |
|---|---|---|
| CRM and Sales Integrations (e.g., Salesforce) | ✗ No CRM ties | ✓ Supports social selling |
| SSO and Enterprise Security | ✓ Team security features | ✓ SOC 2 Type 2, GDPR compliant |
| Mobile App Support | ✓ Full editing on mobile | ✓ Sharing via mobile integrations |
| Export Options | ✓ Images, PDFs, videos, links | ✓ Reports and shared content |
Pricing Comparison
Canva offers transparent, tiered pricing starting at $12.99/month for individuals and teams, with a robust free plan. EveryoneSocial uses a custom enterprise model based on user count, requiring sales contact, which suits large-scale deployments but lacks upfront transparency.
Canva
Canva Free
Free
Beginners and casual users
- Access to core Canva editor and basic design tools
- Thousands of free templates across multiple categories
- Hundreds of thousands of free photos and graphics
- Collaboration with basic sharing options
- Limited cloud storage for designs and uploads
Canva Pro (Monthly)
$12.99/month
Individuals and small teams needing premium features
- Everything in Free plus premium templates and elements
- Brand Kit with logos, colors, and fonts
- Background remover and other advanced editing tools
- Magic Resize for adapting designs to multiple formats
- Increased cloud storage and upload limits
Canva Pro (Yearly)
$119.99/year
Cost-conscious users wanting annual savings
- All Canva Pro features at a discounted annual rate
- Full access to premium templates, photos, and graphics
- Brand Kit and brand controls for consistent visuals
- Advanced export options and content planner tools
- Higher storage limits than the Free plan
Canva for Teams (Monthly)
From $14.99/month
Collaborating teams
- Everything in Pro plus multi‑seat licensing for teams
- Team workspaces and shared folders
- Advanced collaboration and approval workflows
- Additional brand controls and permissions
- Centralized asset management for teams
Canva for Teams (Yearly)
From $149.90/year
Teams seeking annual discounts
- All Canva for Teams features with annual discount
- Shared Brand Kits and templates for teams
- Enhanced collaboration and commenting tools
- Centralized billing and user management
- Higher storage and usage limits for organizations
Canva for Education
Free
Teachers and students
- Access to premium features for eligible teachers and students
- Education‑specific templates and classroom resources
- Collaboration tools for group projects and assignments
- Branding options for school or class materials
- Integration with common classroom workflows
Canva for Nonprofits
Free
Nonprofit organizations
- Premium features for eligible nonprofit organizations
- Access to Pro‑level templates and elements
- Branding tools for campaigns and fundraising materials
- Collaboration for nonprofit teams and volunteers
- Increased storage compared to Free plan
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations with employee advocacy needs
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Content Creation Capabilities
Canva
Strengths
- Drag-and-drop editor for graphics, videos, presentations
- Extensive template library and stock media
- AI tools like background remover and Magic Design
- Brand Kits for consistent visuals
- Support for social media, print, and web formats
Workflow
Select template → Customize with drag-and-drop → Apply AI edits → Export or share
EveryoneSocial
Strengths
- Curated content feeds from RSS, hashtags, internal sources
- Group-based organization for topic-specific content
- One-click sharing to social networks
- Content emails and newsletters for distribution
- No native creation; amplifies existing content
Workflow
Source content via feeds → Organize in groups → Employees share with one-click → Track performance
Canva is unmatched for creating original visual content, ideal for designing social posts from scratch. EveryoneSocial excels at curating and distributing pre-existing content through employees, without design tools. Choose Canva for creation, EveryoneSocial for amplification.
Collaboration & Sharing
Canva
Strengths
- Real-time editing and commenting
- Shared folders and team workspaces
- Approval workflows for designs
- Brand controls across team projects
- Cross-platform access for remote teams
Limitations
- Collaboration focused on design review, not social sharing
- No gamification for engagement
EveryoneSocial
Strengths
- Public/private groups for content organization
- Integrations with Slack, Teams for seamless sharing
- Leaderboards and gamification to boost participation
- Compliance controls for enterprise sharing
- Unlimited users for large-scale activation
Limitations
- No design collaboration; sharing only
- Requires internal program management
Canva offers strong design-focused collaboration for creative teams, while EveryoneSocial provides enterprise-grade sharing and engagement tools for advocacy programs. Canva suits creative workflows, EveryoneSocial scales employee involvement.
Analytics & Reporting
Canva
Strengths
- Basic usage analytics for designs
- Export tracking for shared links
- Team activity reports
- Integration with external analytics tools
Limitations
- No social media performance analytics
- Limited to platform usage, not post impact
EveryoneSocial
Strengths
- Personal and aggregate analytics for shares
- Earned media value calculations
- Exportable CSV reports
- UTM tracking for attribution
- Compliance and engagement insights
Limitations
- Focused on advocacy metrics, not content creation
- Requires setup for full ROI visibility
EveryoneSocial delivers deep advocacy-specific analytics with earned media value, far surpassing Canva's basic usage tracking. Canva lacks social performance insights, making EveryoneSocial better for measuring amplification impact.
Employee Advocacy & Activation
Canva
Strengths
- Design tools to create advocacy materials
- Brand Kits for consistent employee branding
- Easy sharing of designs via links
Limitations
- No dedicated advocacy features
- Manual distribution to employees
- No gamification or tracking of shares
EveryoneSocial
Strengths
- Curated feeds and one-click sharing for employees
- Gamification with leaderboards
- Integrations for seamless workflow
- Analytics on employee engagement and reach
- Support for executives and company pages
Workflow
Curate content → Distribute to groups → Employees share → Measure ROI
EveryoneSocial is purpose-built for employee advocacy, offering tools to activate staff at scale. Canva supports indirect advocacy through design but lacks distribution and measurement features. For advocacy programs, EveryoneSocial is essential.
Use Case Comparison
Solo Content Creator or Influencer
Canva 🏆
Excellent
Easy-to-use design tools and templates enable fast creation of polished social visuals without design skills.
Best Plan: Canva Pro ($12.99/month)
Score: 10/10
EveryoneSocial
Poor
Enterprise-focused; no content creation or individual tools, overkill for solos.
Best Plan: Not suitable
Score: 1/10
Small Business Marketing Team
Canva 🏆
Excellent
Affordable collaboration and brand kits for multi-channel content without in-house designers.
Best Plan: Canva for Teams (from $14.99/month)
Score: 9/10
EveryoneSocial
Fair
Useful for basic advocacy but custom pricing may not fit small budgets; lacks creation tools.
Best Plan: Custom Enterprise (if scaled)
Score: 4/10
Enterprise Employee Advocacy Program
Canva
Poor
Design tools helpful but no advocacy distribution, gamification, or scale for employees.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
Unlimited users, integrations, and analytics perfect for global activation of staff and executives.
Best Plan: Custom Enterprise
Score: 10/10
B2B Sales Team for Social Selling
Canva
Fair
Can create sales collateral but no sharing or tracking for personal advocacy.
Best Plan: Canva Pro ($12.99/month)
Score: 5/10
EveryoneSocial 🏆
Excellent
Integrates with CRM, tracks shares, and supports seller-led outreach at scale.
Best Plan: Custom Enterprise
Score: 9/10
Nonprofit Organization
Canva 🏆
Excellent
Free premium access for eligible nonprofits; ideal for campaigns and fundraising visuals.
Best Plan: Canva for Nonprofits (Free)
Score: 10/10
EveryoneSocial
Good
Advocacy for volunteers, but custom pricing may strain budgets; strong for amplification.
Best Plan: Custom Enterprise
Score: 6/10
Educators and Students
Canva 🏆
Excellent
Free premium tools, education templates, and collaboration for classroom materials.
Best Plan: Canva for Education (Free)
Score: 10/10
EveryoneSocial
Poor
Not designed for education; enterprise focus irrelevant for individuals.
Best Plan: Not suitable
Score: 2/10
HR Team for Employer Branding
Canva
Good
Design recruiting materials and social posts, but manual distribution.
Best Plan: Canva for Teams (from $14.99/month)
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates employees for social recruiting and branding with compliant sharing.
Best Plan: Custom Enterprise
Score: 9/10
Marketing Agency Managing Clients
Canva 🏆
Excellent
Team workspaces and brand kits for client designs; scalable collaboration.
Best Plan: Canva for Teams (from $14.99/month)
Score: 9/10
EveryoneSocial
Fair
Advocacy for client employees, but lacks design; custom pricing per client.
Best Plan: Custom Enterprise
Score: 5/10
Startup Without In-House Designers
Canva 🏆
Excellent
Accessible for non-designers to produce professional visuals quickly.
Best Plan: Canva Pro ($12.99/month)
Score: 10/10
EveryoneSocial
Good
Amplifies limited content through team, but no creation tools.
Best Plan: Custom Enterprise
Score: 6/10
Global Communications Team
Canva
Good
Multi-language templates and collaboration, but no controlled sharing.
Best Plan: Canva for Teams (from $14.99/month)
Score: 7/10
EveryoneSocial 🏆
Excellent
Region-specific groups and compliance for controlled messaging worldwide.
Best Plan: Custom Enterprise
Score: 10/10
Influencer or Personal Brand Builder
Canva 🏆
Excellent
Fast visuals for social posts; AI tools for efficiency.
Best Plan: Canva Pro ($12.99/month)
Score: 9/10
EveryoneSocial
Poor
Individual-focused advocacy not applicable; enterprise tool.
Best Plan: Not suitable
Score: 2/10
B2B Marketing at Scale
Canva
Fair
Design for campaigns, but scales poorly for employee amplification.
Best Plan: Canva for Teams (from $14.99/month)
Score: 6/10
EveryoneSocial 🏆
Excellent
Activates entire organization for B2B reach and social selling.
Best Plan: Custom Enterprise
Score: 10/10
Pros and Cons
Canva
Pros
- Very easy to use, even for non‑designers
- Huge library of templates and stock media across many formats
- Strong Brand Kit and collaboration features for teams
- Cross‑platform access via web, desktop, and mobile apps
- AI‑powered tools speed up common editing tasks
- Generous free plan and specialized tiers for education/nonprofits
- Versatile for social media, presentations, videos, and more
Cons
- Limited compared to professional design suites for complex projects
- Asset organization and version control can be challenging at scale
- Heavy reliance on templates can lead to similar‑looking designs
- Advanced export and print workflows are less robust than specialist tools
- Some features and content are locked behind paid plans
- No built-in social analytics or advocacy tools
EveryoneSocial
Pros
- Unlimited-user pricing model that supports large-scale employee activation
- Comprehensive feature set covering content curation, sharing, analytics, and gamification
- Strong security and compliance posture with SOC 2 Type 2 and GDPR compliance
- Deep integrations with Slack, Microsoft Teams, Salesforce, analytics tools, and more
- Robust reporting, including earned media value and exportable data
- Focus on measurable ROI from employee advocacy and social selling
Cons
- No public, transparent pricing; all quotes require sales engagement
- Platform is optimized for enterprise programs and may feel heavy for small teams
- Implementation and program management require time and internal ownership
- Not focused on AI-native content generation or rapid ideation for individual creators
- Best value is realized only when rolled out to a large number of employees
- Lacks visual design or content creation capabilities
Final Verdict
Canva and EveryoneSocial target different stages of social media workflows: Canva for creating compelling visuals and EveryoneSocial for distributing them through employee networks. Canva's accessibility makes it ideal for creators, while EveryoneSocial's enterprise features drive scaled advocacy.
Opt for Canva if your priority is creating high-quality social media visuals efficiently and affordably. Choose EveryoneSocial for enterprise-level employee engagement and amplification. For comprehensive workflows, integrate both: design in Canva, advocate via EveryoneSocial.
Overall Scores
Canva
Value: 9/10
EveryoneSocial
Value: 7/10
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