As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Captain Data and EveryoneSocial extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like ease might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at ease

Captain Data

  • Platform: API-based data extraction
  • Best For: Sales intelligence and prospecting automation
  • Strength: Real-time signals and high scalability
  • Users: 500 users

Starting at €99.98/month

EveryoneSocial

  • Platform: Employee advocacy across social networks
  • Best For: Activating employees for social selling and branding
  • Strength: Unlimited users with gamification and analytics
  • Users: Not specified

Starting at Custom (based on number of registered users)

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At a Glance

Data and Enrichment

Feature Captain Data EveryoneSocial
Buyers Profile API Discovers and enriches people and companies Not applicable; focuses on advocacy, not data APIs
Company Profile API Firmographics, funding, growth, employee distribution No data enrichment APIs
Intent Signals API Career, social, and review signals across the web Tracks employee shares but not external intent data
Multi-source Data Extraction Unified, structured outputs from various sources Content sourcing via RSS, but not data extraction
Employee Data Enrichment People profiles with role, email, skills, experience No external enrichment; internal employee activation

Social Sharing and Advocacy

Feature Captain Data EveryoneSocial
One-Click Sharing No social sharing; API-focused To LinkedIn, Twitter, Facebook, Instagram
Curated Content Feeds Not applicable Group-based organization for employees
Integrations with Slack/Teams API integrations for data, not collaboration tools Sharing from Slack, Microsoft Teams, email
Public/Private Groups No group features Organize content by topic, region, audience
Engagement API for Messaging Workflows for connections and content engagement Focuses on sharing, not API-driven messaging

Automation and Scalability

Feature Captain Data EveryoneSocial
High Concurrency API Up to 40 requests per second for large workloads Scalable for unlimited users, but platform-based
Smart Limits and Compliance Keeps automation safe; SOC 2 Type II, GDPR SOC 2 Type 2, GDPR compliant, but for advocacy
Gamification and Leaderboards No gamification Drives employee engagement and participation
Scalable Dataset Exports For millions of records Exportable CSV for reports, not datasets
Unlimited User Scaling API credits scale usage Flat pricing for unlimited registered users

Analytics and Reporting

Feature Captain Data EveryoneSocial
Personal Analytics API data for custom analytics For users on posts and shares
Comprehensive Reporting Data outputs for integration into tools Exportable CSV, earned media value calculations
Share Tracking with UTM No tracking features Static and dynamic UTM parameters
Signal Analytics Real-time career, social, review signals Social engagement analytics, not signals

Integrations and Compliance

Feature Captain Data EveryoneSocial
API for SaaS/AI Products Unified APIs for easy integration Integrations with Slack, Teams, Salesforce
CRM Integrations API enables custom CRM integration Salesforce, analytics tools
SOC 2 and GDPR Compliance Type II for enterprise data handling Type 2 for secure advocacy
Content Sourcing Integrations Data sources via API RSS, Twitter, hashtags, third-party
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Pricing Comparison

Captain Data starts at €99.98/month with credit-based pricing for data operations, ideal for API users. EveryoneSocial uses custom pricing based on registered users, offering unlimited access for enterprises without per-action costs.

Captain Data

Bronze Enrichment Example

€99.98/month

Small teams starting with enrichment

  • Approximately 2,500 credits per month for enrichment and collection
  • Most operations at 1 credit per record
  • Real-time API automations
  • Access to all data types
  • Annual billing discount applied in example estimate

Titanium Intent Monitoring Example

Custom (example €1.49 per 1,000 credits)

Large-scale intent tracking

  • Intent monitoring for entities such as companies and people
  • Average of 5 credits per entity per month for comprehensive monitoring
  • Discounted rate of €1.49 per 1,000 credits in example scenario
  • Designed for large-scale tracking of buying signals
  • Higher-tier support with custom SLAs and dedicated resources

Support Levels (Bronze to Titanium)

Custom

Varying support needs

  • Bronze: basic email support
  • Silver: priority email and chat support
  • Gold: 24/7 support across channels
  • Platinum: 24/7 priority Slack support with dedicated account manager
  • Diamond and Titanium: white-glove service and custom SLAs

EveryoneSocial

Custom Enterprise Plan

Custom

Large organizations scaling advocacy

  • Unlimited users under a single, flat account structure
  • All platform features included with no hidden feature-based costs
  • Content sourcing and curation tools for internal and external content
  • One-click sharing to major social networks
  • Public and private groups for organizing content
  • Leaderboards and gamification for engagement
  • Comprehensive analytics and exportable reports
  • Earned media value reporting for clicks, engagements, and impressions
  • Share tracking with static and dynamic UTM parameters
  • Integrations with communications, SMM, CRM, sales enablement, and analytics tools
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Feature Deep Dive

Data Enrichment and Intent Signals

Captain Data

Strengths
  • Unified APIs for people, companies, and ecosystems
  • Real-time signals from career changes, social activity, reviews
  • Multi-source extraction with structured outputs
  • High scalability for millions of records
  • Compliance-focused with smart limits
Workflow

Query API → Enrich profiles → Monitor signals → Integrate into sales tools → Automate prospecting

EveryoneSocial

Strengths
  • No direct data enrichment; focuses on internal employee data activation
  • Content curation from RSS and internal sources
  • Employee profile activation for social selling
Workflow

Curate content → Distribute to employees → Track shares → Analyze engagement

Captain Data dominates in B2B data enrichment and real-time intent signals via APIs, ideal for sales intelligence. EveryoneSocial lacks external data features, prioritizing internal advocacy amplification. Choose Captain Data for prospecting data needs; EveryoneSocial for employee-driven social reach.

Captain Data API enrichment features

Employee Advocacy and Social Sharing

Captain Data

Strengths
  • Engagement API for messaging and connection workflows
  • Signals for social activity monitoring
  • No full advocacy platform
Limitations
  • API-only; no built-in sharing or gamification
  • Requires custom development for social workflows

EveryoneSocial

Strengths
  • One-click sharing across major networks
  • Curated feeds, groups, and newsletters
  • Gamification with leaderboards
  • Integrations for seamless sharing from tools like Slack
Limitations
  • Enterprise-focused; may overwhelm smaller teams
  • No API for external data integration

EveryoneSocial excels in enterprise employee advocacy with comprehensive sharing, gamification, and analytics. Captain Data offers limited social engagement via APIs but not a full advocacy solution. For activating employees at scale, EveryoneSocial wins; for data-driven social signals, Captain Data is better.

Analytics and Reporting

Captain Data

Strengths
  • Real-time signal data for custom analytics
  • Scalable exports for integration into BI tools
  • Focus on intent and enrichment metrics
Limitations
  • No built-in dashboards; relies on API consumers
  • No earned media or share tracking

EveryoneSocial

Strengths
  • Personal and comprehensive analytics
  • Earned media value calculations
  • Exportable reports with UTM tracking
  • Performance insights across shares and engagements
Limitations
  • Social-focused; no B2B intent analytics
  • Requires platform access for full reporting

EveryoneSocial provides robust social analytics and earned media reporting for advocacy ROI. Captain Data supplies raw data for custom sales analytics but lacks pre-built social reports. Select EveryoneSocial for advocacy metrics; Captain Data for intent data integration.

Captain Data signal data outputs

Integrations and Scalability

Captain Data

Strengths
  • Unified APIs for SaaS, AI, and sales tools
  • High concurrency for large-scale workloads
  • Smart limits ensure compliance and safety
Limitations
  • Technical integration required
  • Credit-based scaling

EveryoneSocial

Strengths
  • Deep integrations with Slack, Teams, Salesforce
  • Unlimited users for enterprise scale
  • SSO and compliance features
Limitations
  • Platform-specific; less flexible for custom APIs
  • Custom pricing for scaling

Captain Data offers superior API scalability for data-heavy integrations in sales/AI products. EveryoneSocial provides enterprise-ready integrations for collaboration and CRM, with unlimited user scaling. Captain Data suits technical teams; EveryoneSocial fits large orgs needing plug-and-play advocacy.

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Use Case Comparison

B2B Sales Prospecting

Captain Data 🏆

Excellent

Real-time intent data and enrichment APIs automate lead discovery and qualification.

Best Plan: Bronze (€99.98/month)

Score: 10/10

EveryoneSocial

Fair

Supports social selling via employee shares but lacks intent data.

Best Plan: Custom Enterprise

Score: 5/10

Enterprise Employee Advocacy

Captain Data

Poor

API-focused; no advocacy or sharing features.

Best Plan: Not suitable

Score: 2/10

EveryoneSocial 🏆

Excellent

Built for scaling advocacy with unlimited users and gamification.

Best Plan: Custom Enterprise

Score: 10/10

AI Product Data Integration

Captain Data 🏆

Excellent

Unified real-time APIs plug directly into AI agents for B2B data.

Best Plan: Titanium (Custom)

Score: 10/10

EveryoneSocial

Poor

No APIs for data; focused on social platform.

Best Plan: Not suitable

Score: 1/10

Social Selling Team

Captain Data

Good

Social signals API aids targeting, but no sharing tools.

Best Plan: Bronze (€99.98/month)

Score: 7/10

EveryoneSocial 🏆

Excellent

Activates sellers with content sharing and UTM tracking.

Best Plan: Custom Enterprise

Score: 9/10

Revenue Operations Automation

Captain Data 🏆

Excellent

Automates prospecting and enrichment workflows at scale.

Best Plan: Titanium (Custom)

Score: 9/10

EveryoneSocial

Fair

Supports outbound via advocacy but not core revops data.

Best Plan: Custom Enterprise

Score: 4/10

HR Employer Branding

Captain Data

Poor

Data-focused; no branding or sharing capabilities.

Best Plan: Not suitable

Score: 2/10

EveryoneSocial 🏆

Excellent

Activates employees for social recruiting and branding.

Best Plan: Custom Enterprise

Score: 10/10

Growth Team Outbound Workflows

Captain Data 🏆

Excellent

Large-scale enrichment and intent monitoring for outbound.

Best Plan: Bronze (€99.98/month)

Score: 10/10

EveryoneSocial

Good

Amplifies outbound via employee networks.

Best Plan: Custom Enterprise

Score: 6/10

Enterprise Communications

Captain Data

Fair

Signals for monitoring, but no messaging tools.

Best Plan: Titanium (Custom)

Score: 4/10

EveryoneSocial 🏆

Excellent

Controlled, compliant employee messaging on social.

Best Plan: Custom Enterprise

Score: 10/10

Building Sales Intelligence Products

Captain Data 🏆

Excellent

APIs designed for sales products and AI integration.

Best Plan: Titanium (Custom)

Score: 10/10

EveryoneSocial

Poor

Not for product building; advocacy platform only.

Best Plan: Not suitable

Score: 1/10

Marketing Team Running Global Advocacy

Captain Data

Poor

No advocacy features.

Best Plan: Not suitable

Score: 2/10

EveryoneSocial 🏆

Excellent

Global programs with groups and analytics.

Best Plan: Custom Enterprise

Score: 10/10

Startup Revenue Automation

Captain Data 🏆

Good

Affordable entry for intent data, but technical setup needed.

Best Plan: Bronze (€99.98/month)

Score: 8/10

EveryoneSocial

Fair

Custom pricing may be high for startups.

Best Plan: Custom Enterprise

Score: 5/10

Talent Acquisition Social Recruiting

Captain Data

Good

Enrich candidate profiles via APIs.

Best Plan: Bronze (€99.98/month)

Score: 7/10

EveryoneSocial 🏆

Excellent

Employer branding through employee shares.

Best Plan: Custom Enterprise

Score: 9/10

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Pros and Cons

Captain Data

Pros

  • Unified API for people, company, and intent data, reducing integration complexity
  • Strong focus on real-time signals rather than static databases
  • Rich set of enrichment and data collection actions across multiple sources
  • High scalability with concurrency and smart limits for safe automation
  • Compliance with SOC 2 Type II and GDPR, suitable for enterprise use
  • Flexible credit-based pricing for variable workloads
  • Ideal for replacing static databases with live intent data

Cons

  • Credit-based pricing can be hard to predict for new users
  • Best value requires engineering resources and technical integration
  • Not ideal for non-technical marketers who just need simple lead lists
  • Pricing examples are clear, but full tier structure and exact names are not fully disclosed publicly
  • Focused on infrastructure and data, not on content creation or personal branding
  • Limited built-in analytics; relies on integrations
  • No employee advocacy or social sharing features

EveryoneSocial

Pros

  • Unlimited-user pricing model that supports large-scale employee activation
  • Comprehensive feature set covering content curation, sharing, analytics, and gamification
  • Strong security and compliance posture with SOC 2 Type 2 and GDPR compliance
  • Deep integrations with Slack, Microsoft Teams, Salesforce, analytics tools, and more
  • Robust reporting, including earned media value and exportable data
  • Gamification drives participation and ROI measurement
  • Mature platform for global enterprise programs

Cons

  • No public, transparent pricing; all quotes require sales engagement
  • Platform is optimized for enterprise programs and may feel heavy for small teams
  • Implementation and program management require time and internal ownership
  • Not focused on AI-native content generation or rapid ideation for individual creators
  • Best value is realized only when rolled out to a large number of employees
  • Lacks external B2B data enrichment or intent signals
  • No API for custom data extraction
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Final Verdict

Captain Data and EveryoneSocial target different aspects of B2B growth: Captain Data as an API platform for real-time intent data and enrichment, powering sales intelligence and automation; EveryoneSocial as a full employee advocacy solution for social amplification and selling. They complement rather than compete directly.

Choose Captain Data for data-centric sales intelligence and API integrations. Opt for EveryoneSocial for employee-driven social advocacy and amplification. For holistic B2B strategies, integrate both: use Captain Data for lead data and EveryoneSocial to activate networks.

Overall Scores

Captain Data

4.4 / 5.0

Value: 7/10

EveryoneSocial

4.4 / 5.0

Value: 8/10

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