Closely vs EveryoneSocial
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and prospecting
- Strength: Safe automation with AI personalization
- Users: Not specified
Starting at $29/month
EveryoneSocial
- Platform: Multi-platform (LinkedIn, Twitter, Facebook, Instagram, etc.)
- Best For: Employee advocacy and social selling
- Strength: Unlimited users with gamification and analytics
- Users: Not specified
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Platform Support
| Feature | Closely | EveryoneSocial |
|---|---|---|
| ✓ Deep automation for DMs, InMails, posts, and events | ✓ One-click sharing and advocacy from employee profiles | |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ Not supported; focus on social sharing |
| Twitter (X) | ✗ LinkedIn and email only | ✓ One-click sharing with UTM tracking |
| Facebook & Instagram | ✗ Not supported | ✓ Support for employee and company page sharing |
| Other Networks (e.g., Slack, Teams integration) | ✗ No social sharing beyond LinkedIn | ✓ Integrates with Slack, Teams, SharePoint for content sharing |
Automation & Outreach
| Feature | Closely | EveryoneSocial |
|---|---|---|
| LinkedIn Automation Sequences | ✓ Safe limits with human-like behavior for connections and messages | ✗ No automation; focuses on manual sharing |
| Multichannel Campaigns | ✓ Combine LinkedIn and email steps | ✗ Content curation but no outreach automation |
| Employee Sharing Automation | ✗ Not applicable | ✓ Curated feeds and one-click sharing from internal tools |
| Gamification for Engagement | ✗ No gamification | ✓ Leaderboards to drive participation |
| Data Enrichment & Prospecting | ✓ Verified emails, phones from LinkedIn; exports from Sales Navigator | ✗ No prospecting tools |
AI Features
| Feature | Closely | EveryoneSocial |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails; lead research and scoring | ✗ No AI personalization |
| Sales AI Agents | ✓ Lead qualification, web research | ✗ Not applicable |
| Content Curation AI | ✗ No content curation | ✓ Curated feeds from RSS, hashtags, third-party sources |
| AI Analytics Insights | ✗ Advanced outreach analytics but not AI-driven | ✗ Earned media value calculations |
Integrations & CRM
| Feature | Closely | EveryoneSocial |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✓ Salesforce and analytics tools |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✗ No unified inbox |
| Slack/Teams Integration | ✗ No collaboration tools | ✓ Sharing from Slack, Teams |
| White-label Platform | ✓ Custom domain, branding for agencies | ✗ Enterprise compliance but no white-label |
| Security & Compliance | ✗ Safe LinkedIn limits | ✓ SOC 2 Type 2, GDPR |
Analytics & Reporting
| Feature | Closely | EveryoneSocial |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, team-level across LinkedIn and email | ✗ Not applicable |
| Personal Analytics | ✗ Team-focused | ✓ For users on posts and shares |
| Earned Media Value | ✗ No media value tracking | ✓ Calculations for clicks, engagements, impressions |
| Exportable Reports | ✓ Advanced analytics exports | ✓ CSV data and branded reporting |
| UTM Tracking | ✗ No UTM for shares | ✓ Static and dynamic UTM parameters |
Collaboration & Enterprise Features
| Feature | Closely | EveryoneSocial |
|---|---|---|
| Team Management | ✓ For sales teams and agencies | ✓ Unlimited users, groups for content organization |
| Public/Private Groups | ✗ No groups | ✓ Organize by topic, region, audience |
| Agency White-label | ✓ Custom branding and unlimited seats option | ✗ Enterprise but no white-label |
| Content Newsletters | ✗ No newsletters | ✓ Recurring emails with top posts |
Pricing Comparison
Closely offers transparent, tiered pricing starting at $29/month (annual) for solo users, scaling to $999/month for white-label unlimited, with credits for AI and enrichment. EveryoneSocial uses custom enterprise pricing based on registered users, with no public tiers, requiring sales engagement for quotes. Closely provides better accessibility for sales teams, while EveryoneSocial suits large enterprises with unlimited users.
Closely
Starter Annual
$29/month
Solo founders or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small sales teams scaling prospecting
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (750 emails, 150 phones, 1,500 AI personalizations)
Essential Annual
$145/month
Mid-sized teams with multiple senders
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month (1,250 emails, 250 phones, 2,500 AI personalizations)
Custom
Custom
Large sales organizations or agencies
- Custom LinkedIn accounts
- Unlimited email accounts
- Custom credits
- Unlimited campaigns
- Conditional sequences, smart inbox, advanced analytics
- CRM integrations, webhooks
- White-label with custom domain
White-label Unlimited
$999/month
Agencies offering branded services
- Unlimited seats for clients
- Full customization (logo, colors, domain)
- Client portal, branded reporting
- Admin dashboard, no per-seat fees
EveryoneSocial
Custom Enterprise Plan
Custom
Enterprises with large employee bases
- Unlimited users
- All features: content curation, one-click sharing, groups, gamification
- Analytics, earned media value, UTM tracking
- Integrations with Slack, Teams, Salesforce, etc.
- Compliance: SOC 2, GDPR
Feature Deep Dive
Outbound Automation & Prospecting
Closely
Strengths
- LinkedIn sequences with safe, human-like limits
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Data enrichment: verified contacts from LinkedIn
- Sales AI agents for research and qualification
Workflow
Prospect on LinkedIn → Enrich data → Build sequence → AI personalize → Launch multichannel → Track in unified inbox
EveryoneSocial
Strengths
- No outbound automation
- Focus on inbound amplification via employee shares
Workflow
N/A for outbound
Limitations
- Lacks prospecting, enrichment, or message automation
- Not designed for direct outreach
Closely dominates outbound sales automation with LinkedIn-safe sequences, AI personalization, and enrichment, ideal for prospecting. EveryoneSocial has no equivalent features, focusing instead on advocacy amplification. Choose Closely for sales outreach; EveryoneSocial for brand amplification.
Employee Advocacy & Activation
Closely
Strengths
- Limited to sales team collaboration
- No advocacy tools
Workflow
N/A
Limitations
- No content sharing, gamification, or group curation
- Sales-focused, not for broad employee engagement
EveryoneSocial
Strengths
- Curated content feeds from RSS, hashtags, internal sources
- One-click sharing to multiple networks
- Public/private groups for targeted content
- Gamification with leaderboards
- Support for executives, staff, and company pages
Workflow
Curate content in hub → Organize in groups → Employees share via one-click → Track engagement and media value
EveryoneSocial is purpose-built for enterprise employee advocacy with curation, sharing, and gamification to amplify brand voice. Closely lacks these features, focusing on sales. For activating employees at scale, EveryoneSocial wins; Closely is irrelevant here.
Integrations & CRM Sync
Closely
Strengths
- Deep CRM integrations: HubSpot, Salesforce, Pipedrive, GoHighLevel
- Unified inbox for replies
- Webhooks for custom flows
- Data export to CRM for attribution
Limitations
- Limited to sales/CRM tools; no collaboration apps like Slack
EveryoneSocial
Strengths
- Integrations with Slack, Teams, SharePoint, Salesforce, analytics tools
- UTM tracking for share attribution
- Compliance-focused (SOC 2, GDPR, SSO)
Limitations
- Less depth in sales CRMs compared to Closely
- No unified inbox for replies
Closely offers superior CRM depth for sales attribution and sync, ideal for outbound pipelines. EveryoneSocial excels in collaboration tool integrations for content distribution and enterprise compliance. Sales teams prefer Closely; enterprises with internal comms tools choose EveryoneSocial.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics: campaigns, sequences, teams
- CRM attribution for pipeline impact
- Exportable data across multichannel
Limitations
- No earned media value or personal share analytics
- Focused on sales metrics
EveryoneSocial
Strengths
- Personal analytics for shares and posts
- Earned media value calculations
- Comprehensive reports with CSV export
- UTM-based tracking for engagements and impressions
Limitations
- No sales-specific outreach metrics
- Requires large user base for full ROI visibility
Closely provides sales-oriented analytics with CRM tie-ins for measuring outreach ROI. EveryoneSocial focuses on advocacy metrics like earned media and share impact. For sales pipeline tracking, Closely is better; for brand amplification ROI, EveryoneSocial excels.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, enrichment, and CRM sync perfect for structured sales outreach.
Best Plan: Growth Annual ($87/month)
Score: 10/10
EveryoneSocial
Poor
No automation or prospecting; advocacy doesn't support direct outbound.
Best Plan: Not suitable
Score: 2/10
Enterprise Marketing Team Running Advocacy
Closely
Poor
Lacks employee activation, content curation, and multi-platform sharing.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
Unlimited users, gamification, and analytics for global advocacy programs.
Best Plan: Custom Enterprise
Score: 10/10
Sales Leaders Needing Outreach Analytics
Closely 🏆
Excellent
Team-level analytics, CRM attribution, and multichannel tracking for ROI measurement.
Best Plan: Essential Annual ($145/month)
Score: 9/10
EveryoneSocial
Fair
Earned media analytics but not sales-specific.
Best Plan: Custom Enterprise
Score: 5/10
Agencies Offering LinkedIn Lead Gen Services
Closely 🏆
Excellent
White-label platform, unlimited seats, custom branding for client services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
EveryoneSocial
Poor
No white-label or lead gen focus; enterprise advocacy only.
Best Plan: Not suitable
Score: 2/10
HR & Recruiting for Employer Branding
Closely
Fair
LinkedIn focus helps but no broad employee advocacy.
Best Plan: Starter Annual ($29/month)
Score: 5/10
EveryoneSocial 🏆
Excellent
Social recruiting via employee shares, compliant for talent acquisition.
Best Plan: Custom Enterprise
Score: 9/10
Founders & Small Teams Scaling Outbound
Closely 🏆
Excellent
Affordable starter tier, multichannel without large SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
EveryoneSocial
Poor
Custom pricing too heavy for small teams; needs large rollout.
Best Plan: Not suitable
Score: 3/10
B2B Marketers Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email integration with AI for touchpoints.
Best Plan: Growth Annual ($87/month)
Score: 8/10
EveryoneSocial
Good
Multi-platform sharing but no email or automation.
Best Plan: Custom Enterprise
Score: 6/10
Communications Teams for Compliant Messaging
Closely
Fair
Safe LinkedIn but no enterprise compliance.
Best Plan: Essential Annual ($145/month)
Score: 4/10
EveryoneSocial 🏆
Excellent
SOC 2, GDPR, controlled sharing for compliant employee messaging.
Best Plan: Custom Enterprise
Score: 10/10
Sales Organizations Investing in Social Selling
Closely
Good
LinkedIn automation aids selling but no employee-wide advocacy.
Best Plan: Custom
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates sellers for social selling with content and tracking.
Best Plan: Custom Enterprise
Score: 9/10
Agencies Offering Outbound Services
Closely 🏆
Excellent
White-label, team management, unlimited campaigns for client lead gen.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
EveryoneSocial
Fair
Unlimited users but no outbound or white-label for agencies.
Best Plan: Custom Enterprise
Score: 4/10
Global Enterprise Advocacy Programs
Closely
Poor
Scales for sales but not for global employee activation.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Groups by region, unlimited scale, compliance for global teams.
Best Plan: Custom Enterprise
Score: 10/10
Solo Prospectors or Founders
Closely 🏆
Excellent
Low-cost entry, full automation without team overhead.
Best Plan: Starter Annual ($29/month)
Score: 9/10
EveryoneSocial
Poor
Enterprise-focused; overkill and costly for individuals.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Closely
Pros
- Comprehensive sales automation: LinkedIn sequences, email, multichannel
- AI-powered personalization and sales agents for efficient prospecting
- Deep CRM integrations ensure seamless pipeline sync
- Safe LinkedIn practices with human-like behavior and limits
- Unified inbox simplifies reply management
- White-label options for agencies with custom branding
- Transparent pricing with annual discounts and scalable tiers
- Advanced analytics for outreach ROI across teams
Cons
- Interface complexity for basic users
- Best for structured outbound, not casual social posting
- Pricing higher for solos compared to simple tools ($29+ annual)
- Onboarding needed for white-label and advanced features
- No content creation or post scheduling focus
- Credit system for AI/enrichment may limit heavy users
- Limited to LinkedIn/email; no broad social platforms
EveryoneSocial
Pros
- Unlimited-user model scales effortlessly for enterprises
- Robust employee advocacy with curation, sharing, and groups
- Gamification and leaderboards boost participation
- Strong security: SOC 2 Type 2, GDPR compliance
- Deep integrations with Slack, Teams, Salesforce for workflow fit
- Earned media value and UTM tracking for measurable impact
- Personal analytics empower employees
- Content newsletters and recurring shares for sustained engagement
Cons
- No public pricing; requires sales quote, potentially expensive
- Heavy for small teams; optimized for large-scale programs
- Implementation demands internal ownership and time
- Lacks AI content generation or outbound automation
- No unified inbox or direct messaging tools
- Best value only with high employee adoption
- Not suited for sales prospecting or lead enrichment
Final Verdict
Closely and EveryoneSocial target different ends of social media management: Closely for tactical outbound sales via LinkedIn/email with AI and CRM, and EveryoneSocial for strategic enterprise advocacy to amplify brand through employees. Closely suits sales-driven growth; EveryoneSocial powers large-scale social influence.
Choose Closely for direct sales outreach and prospecting efficiency. Opt for EveryoneSocial if building an employee advocacy program for brand amplification. In sales-heavy enterprises, combine both: Closely for outbound, EveryoneSocial for inbound social selling.
Overall Scores
Closely
Value: 8/10
EveryoneSocial
Value: 7/10
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