Zoho vs Loomly
Zoho
- Platform: Multi-tool suite including social media (Zoho Social supports major platforms)
- Best For: Businesses integrating social media with CRM, marketing, and operations
- Strength: Unified ecosystem for end-to-end business management
- Users: Millions of users across SMBs and enterprises
Starting at Paid plans start from a low per-user monthly rate depending on region and product.
Loomly
- Platform: Dedicated social media across 10+ channels
- Best For: Teams and agencies focused on content planning and collaboration
- Strength: Visual calendars and approval workflows for social campaigns
- Users: Thousands of brands, agencies, and marketing teams
Starting at Paid plans start at the lowest available tier above the free trial; exact current pricing is dynamically rendered on Loomly’s site and may vary by region.
Table of Contents
At a Glance
Platform Support
| Feature | Zoho | Loomly |
|---|---|---|
| Facebook & Instagram | ✓ Supported via Zoho Social with publishing and monitoring | ✓ Full native support with platform-specific optimization |
| ✓ Integrated publishing and analytics through Zoho Social | ✓ Direct integration for posts and engagement tracking | |
| X (Twitter) | ✓ Threading and scheduling via Zoho Social | ✓ Advanced scheduling with variations and auto-posting |
| TikTok, YouTube, Pinterest | ✓ Basic support in Zoho Social; enhanced via integrations | ✓ Native integrations including video scheduling |
| Google Business Profile, Threads | ✓ Supported with CRM ties for leads | ✓ Direct support for emerging platforms like Threads |
| Multi-platform Unified Inbox | ✓ Via Zoho Social and Desk integrations | ✓ Centralized inbox for comments and messages |
Content Creation
| Feature | Zoho | Loomly |
|---|---|---|
| Built-in Image/Video Editor | ✗ Basic editing; relies on integrations like Zoho Campaigns | ✓ Integrated editor with 5M+ royalty-free assets |
| Post Inspiration & Ideas | ✗ No dedicated library; content from CRM or marketing apps | ✓ Daily post ideas and content suggestions |
| Content Calendar & Library | ✓ Calendar in Zoho Social; library via broader suite | ✓ Visual calendar and asset library central to workflow |
| AI-Powered Content Generation | ✓ AI across suite, including Zoho Social for suggestions | ✗ No AI; focuses on manual creation and collaboration |
| Campaign Label Tracking | ✓ Via Zoho Campaigns integration | ✓ Label-based for organized reporting |
Scheduling & Automation
| Feature | Zoho | Loomly |
|---|---|---|
| Visual Content Calendar | ✓ Drag-and-drop in Zoho Social | ✓ Core visual calendar for planning |
| Auto-Posting & Scheduling | ✓ Queue-based scheduling across apps | ✓ Multi-channel auto-posting with previews |
| Approval Workflows | ✓ Multi-level via Zoho Social and One suite | ✓ Customizable workflows for teams and clients |
| RSS Feed or Bulk Upload | ✓ Bulk via API and integrations | ✗ No RSS; manual bulk planning |
| Evergreen Content Recycling | ✗ Not native; custom via automations | ✗ Library supports reuse but no auto-recycling |
Analytics & Reporting
| Feature | Zoho | Loomly |
|---|---|---|
| Social Analytics | ✓ Integrated with Zoho Analytics for cross-app insights | ✓ Advanced per-platform analytics and automated reports |
| Custom Reports & Dashboards | ✓ Deep customization via Zoho Analytics | ✓ Automated reports with campaign labels |
| ROI Tracking with CRM | ✓ Ties social leads to CRM for full funnel | ✗ Social-focused; no native CRM integration |
| White-Label Reports | ✓ Via Zoho Sites or custom branding | ✓ Agency-friendly branded reports |
Collaboration & Team Features
| Feature | Zoho | Loomly |
|---|---|---|
| Multi-User Workspaces | ✓ Centralized admin console across 55+ apps | ✓ Team-based with role-specific access |
| Approval & Feedback Workflows | ✓ Integrated across marketing and social tools | ✓ Multi-level for content and campaigns |
| Task Assignment & Comments | ✓ Via Zoho Projects or Cliq integration | ✓ In-calendar comments and mentions |
| Client/Brand Separation | ✓ Roles and portals for agencies | ✓ Workspaces for multi-client management |
Integrations & Ecosystem
| Feature | Zoho | Loomly |
|---|---|---|
| CRM Integration | ✓ Native Zoho CRM for lead tracking | ✗ Third-party via Zapier |
| Creative Tools (Canva, Unsplash) | ✗ Marketplace extensions available | ✓ Direct integrations for assets |
| Zapier & API Access | ✓ Extensive developer platform with 2,000+ extensions | ✓ Zapier and API for custom workflows |
| Email & Collaboration Tools | ✓ Built-in Mail, Cliq, and WorkDrive | ✗ Social-focused only |
Pricing Comparison
Zoho offers flexible, region-specific pricing starting low for individual apps or bundled in Zoho One, making it cost-effective for businesses using multiple tools including social media. Loomly's pricing is more straightforward but higher for dedicated social features, starting from base plans suited for small teams.
Zoho
Zoho One - All Employee Pricing
Region-specific per-employee rate (annual billing)
Organizations needing full suite access for all staff
- Access to over 45 unified business applications
- Centralized admin control for users and devices
- Mobile device management capabilities
- Platform features for customization and automation
- Enterprise-level security and compliance features
Zoho One - Flexible User-Based Pricing
Region-specific per-user rate (annual billing)
Teams selecting specific apps like Zoho Social
- Access to a broad set of Zoho One applications for selected users
- Centralized administration and unified billing
- Integration across CRM, marketing, finance, HR, and support apps
Individual Zoho Apps - Entry Paid Plans
Varies by app, typically low per-user monthly rate
Small teams focusing on social media via Zoho Social
- Core functionality for a specific business area such as CRM, Books, Mail, People, or Projects
- Basic automation and reporting features
- Email or in-app support depending on the product
Individual Zoho Apps - Advanced/Enterprise Plans
Varies by app, higher per-user monthly rate
Scaling social strategies with advanced Zoho Social features
- Advanced automation, analytics, and customization options
- Higher limits on records, emails, or storage
- Priority support and additional administrative controls
Loomly
Base Plan (example lowest paid tier)
$XX/month
Solo users or small teams with basic needs
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan (example mid-tier)
$YY/month
Growing teams needing collaboration
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan (example higher tier)
$ZZ/month
Agencies requiring full analytics
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium / Top Plan
Custom monthly pricing
Large teams with maximum needs
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Enterprise-scale social management
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Content Creation Capabilities
Zoho
Strengths
- Integrated content tools across Zoho Marketing and Social for unified campaigns
- AI suggestions via Zoho's broader platform for post ideas tied to CRM data
- Access to Zoho Marketplace extensions for creative assets
- Collaboration with Writer and Show for content drafting
- Customizable templates for brand consistency across channels
Workflow
Generate ideas from CRM insights → Draft in Zoho tools → Schedule via Zoho Social → Track engagement back to leads
Loomly
Strengths
- Built-in editor with 5M+ royalty-free images/videos for quick creation
- Daily inspiration and customizable post previews per platform
- Content library for asset storage and reuse
- Direct integrations with Canva and Unsplash for seamless design
- Label system for organizing content by campaign or theme
Workflow
Browse inspiration → Create/edit in built-in tools → Add to calendar/library → Collaborate and approve → Schedule
Loomly shines in dedicated social content creation with visual tools and inspiration, ideal for creative teams. Zoho offers broader integration for content tied to business data but lacks Loomly's specialized editor and asset library. Choose Loomly for standalone social creativity; Zoho for content within full marketing funnels.
Scheduling & Automation
Zoho
Strengths
- Queue-based scheduling in Zoho Social for optimal timing
- Automation rules across suite (e.g., trigger posts from CRM events)
- Bulk publishing and RSS feeds via integrations
- Centralized calendar viewable with project timelines
- Custom workflows using Zoho Flow for complex automations
Limitations
- Less visual than dedicated tools; requires suite setup
- Automation depth varies by app integration
Loomly
Strengths
- Visual drag-and-drop calendar for multi-channel planning
- Auto-posting with platform previews and best-time suggestions
- Custom queues and recurring post options
- Error handling for failed posts
- Seamless multi-location/franchise scheduling
Limitations
- No deep business automation beyond social
- Limited to social channels without broader triggers
Loomly provides a more intuitive, visual scheduling experience tailored to social media, with strong auto-posting. Zoho excels in automations integrated with business processes like CRM triggers but may feel less streamlined for pure social tasks. Loomly wins for focused social scheduling; Zoho for automated workflows in larger operations.
Analytics & Reporting
Zoho
Strengths
- Zoho Analytics for custom dashboards combining social data with CRM/finance
- ROI tracking by linking social engagement to sales pipelines
- Automated reports with AI insights across apps
- Compliance and security-focused reporting
- Exportable data for enterprise analysis
Limitations
- Social analytics in Zoho Social are solid but require setup for full integration
- Overkill for teams needing only social metrics
Loomly
Strengths
- Advanced per-channel analytics with engagement trends
- Automated, customizable reports by campaign labels
- Competitor benchmarking and performance overviews
- Unified metrics across platforms in one dashboard
- Export options for stakeholder sharing
Limitations
- Social-only; no ties to business outcomes like sales
- Less customizable than full BI tools
Loomly delivers deep, user-friendly social analytics with automated reporting for marketing teams. Zoho provides superior cross-functional insights by integrating social data with CRM and operations, ideal for business-wide decisions. Opt for Loomly for social-specific metrics; Zoho for holistic ROI analysis.
Collaboration & Integrations
Zoho
Strengths
- Centralized admin console for user roles across all apps
- Real-time collaboration via Cliq, WorkDrive, and Zoho Social comments
- Over 2,000 Marketplace extensions including HR, finance ties
- Privacy-first data centers with global compliance
- Custom developer platforms for bespoke integrations
Workflow
Assign roles in admin → Collaborate in shared drives → Approve in Social → Integrate with CRM for leads
Loomly
Strengths
- Multi-level approval workflows with feedback loops
- Team calendars with mentions and task assignments
- Integrations with Canva, Google Drive, and major social APIs
- Client workspaces for agency separation
- Unified inbox for cross-team engagement handling
Workflow
Plan in shared calendar → Seek approvals → Edit collaboratively → Publish and monitor inbox
Loomly's collaboration is streamlined for social teams with intuitive approvals and inboxes. Zoho offers expansive integration across business functions, enabling seamless social-to-CRM flows but with more complexity. Loomly is better for social-focused teams; Zoho for enterprises needing unified operations.
Use Case Comparison
Small Business Seeking Integrated Tools
Zoho 🏆
Excellent
Zoho One consolidates social media with CRM, email, and finance at low cost, reducing tool sprawl for SMBs.
Best Plan: Zoho One Flexible User-Based ($ per user)
Score: 9/10
Loomly
Good
Strong for social but requires additional tools for CRM or operations, increasing costs.
Best Plan: Base Plan ($XX/month)
Score: 6/10
Marketing Agency Managing Clients
Zoho
Good
Roles and integrations support agencies, but social depth lags behind specialists.
Best Plan: Individual Apps Advanced ($ varies)
Score: 7/10
Loomly 🏆
Excellent
Workspaces, approvals, and white-label reports are tailored for client management.
Best Plan: Advanced Plan ($ZZ/month)
Score: 10/10
Enterprise with Broad Operations
Zoho 🏆
Excellent
Full suite with security, compliance, and integrations for large-scale social within operations.
Best Plan: Zoho One All Employee ($ per employee)
Score: 10/10
Loomly
Fair
Enterprise plan available, but lacks business-wide integrations.
Best Plan: Enterprise (Custom)
Score: 6/10
Solo Social Media Manager
Zoho
Fair
Overwhelming breadth; Zoho Social works but setup is time-intensive.
Best Plan: Individual Entry ($ low monthly)
Score: 5/10
Loomly 🏆
Excellent
Intuitive interface and tools for individuals without suite complexity.
Best Plan: Base Plan ($XX/month)
Score: 9/10
Team Focused on Content Calendars
Zoho
Good
Calendar in Zoho Social with collaboration, but less visual than dedicated.
Best Plan: Zoho One Flexible ($ per user)
Score: 7/10
Loomly 🏆
Excellent
Visual calendar and library are core strengths for team planning.
Best Plan: Standard Plan ($YY/month)
Score: 10/10
Businesses Using Social for Leads
Zoho 🏆
Excellent
Zoho Social integrates directly with CRM for lead capture and tracking.
Best Plan: Individual Advanced ($ varies)
Score: 9/10
Loomly
Good
Analytics track engagement, but no native CRM ties; uses Zapier.
Best Plan: Advanced Plan ($ZZ/month)
Score: 6/10
Nonprofits with Budget Constraints
Zoho
Good
Low entry pricing and suite value, but no specific nonprofit discounts mentioned.
Best Plan: Individual Entry ($ low monthly)
Score: 7/10
Loomly 🏆
Excellent
Dedicated nonprofit discounts make professional social management affordable.
Best Plan: Base Plan with discount ($XX/month)
Score: 9/10
Franchises Coordinating Across Locations
Zoho 🏆
Excellent
Centralized admin and global support for distributed teams.
Best Plan: Zoho One All Employee ($ per employee)
Score: 9/10
Loomly
Good
Multi-location scheduling, but less admin controls for enterprises.
Best Plan: Premium Plan (Custom)
Score: 7/10
HR Teams Managing Employee Social
Zoho 🏆
Excellent
Zoho People integrates with Social for employee advocacy and compliance.
Best Plan: Zoho One Flexible ($ per user)
Score: 10/10
Loomly
Poor
Social-only; no HR or employee management features.
Best Plan: Not suitable
Score: 2/10
Analytics-Driven Marketing Teams
Zoho 🏆
Excellent
Zoho Analytics provides deep, cross-tool insights beyond social.
Best Plan: Individual Advanced ($ varies)
Score: 9/10
Loomly
Good
Strong social analytics, but limited to platform metrics.
Best Plan: Advanced Plan ($ZZ/month)
Score: 7/10
Budget-Conscious SMBs
Zoho 🏆
Excellent
Low per-user rates and bundling offer high value for multiple needs.
Best Plan: Individual Entry ($ low monthly)
Score: 9/10
Loomly
Fair
Professional pricing may strain small budgets for social-only.
Best Plan: Base Plan ($XX/month)
Score: 5/10
Creative Agencies with Approval Needs
Zoho
Good
Workflows available, but less tailored to creative social processes.
Best Plan: Zoho One ($ per user)
Score: 6/10
Loomly 🏆
Excellent
Multi-level approvals and creative integrations streamline agency creatives.
Best Plan: Standard Plan ($YY/month)
Score: 10/10
Pros and Cons
Zoho
Pros
- Extremely broad coverage with more than 55 business applications and suites
- Strong integration between apps, especially within Zoho One
- Competitive pricing when adopting multiple apps or the full suite
- Clear privacy-first positioning and long-term, profitable operation
- Global presence with localized sites, languages, and regional support
- Zoho Social integrates seamlessly with CRM for lead generation
- Developer platforms and Marketplace for custom extensions
Cons
- Breadth and depth can be overwhelming for new or small teams
- Implementation and configuration may require significant time or partner assistance
- User experience and niche depth may lag behind best-in-class point solutions in some areas
- Pricing structure can feel complex due to many products and regional variations
- Not ideal if you only need a single, narrow function and want minimal setup
- Social tools less specialized than dedicated platforms like Loomly
Loomly
Pros
- Clean, intuitive interface centered around a visual content calendar
- Strong collaboration and multi-level approval workflows for teams and agencies
- Robust campaign tracking with labels and reporting by campaign type
- Unified inbox for managing comments, messages, and replies across channels
- Advanced analytics and automated reporting for stakeholders and clients
- Built-in creative tools and integrations enhance content workflow
- Supports emerging platforms like Threads for forward-looking strategies
Cons
- Feature-rich interface can feel heavy for solo creators or very small teams
- Pricing sits in the professional tool category and may be high for basic needs
- Focuses on management and scheduling rather than AI-powered content creation
- Exact plan names and prices are dynamically rendered and may require visiting the pricing page for current details
- Yearly plans cannot be terminated early, which reduces flexibility for some customers
- Lacks integration with broader business tools like CRM or HR
Final Verdict
Zoho and Loomly cater to different scales: Zoho's expansive suite embeds social media management within a full business ecosystem, perfect for integrated operations, while Loomly delivers specialized, collaborative tools for dedicated social strategies. Zoho suits holistic business needs; Loomly excels in focused social excellence.
Select Zoho if you're building or scaling a business requiring unified tools beyond social media. Choose Loomly for specialized social management with team collaboration. For hybrid needs, integrate Loomly into Zoho via APIs for enhanced social depth.
Overall Scores
Zoho
Loomly
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