Brandwatch vs Loomly
Brandwatch
- Platform: Multi-platform listening and management
- Best For: Enterprise consumer insights and monitoring
- Strength: 1.4+ trillion historical posts
- Users: Enterprise brands and agencies
Starting at Custom
Loomly
- Platform: 9+ social platforms
- Best For: Team collaboration and content scheduling
- Strength: Visual calendars and approval workflows
- Users: Marketing teams, agencies, and brands
Starting at Starting at $42/month
Table of Contents
At a Glance
Social Listening & Intelligence
| Feature | Brandwatch | Loomly |
|---|---|---|
| Historical data archive | ✓ 1.4+ trillion posts with 496M new daily | ✗ No listening capabilities |
| AI-powered search and insights | ✓ Iris AI for narrative insights | ✗ Basic analytics only |
| Image and sentiment analysis | ✓ Neural networks and deep learning | ✗ No advanced analysis |
| Custom classifiers | ✓ Machine learning for data categorization | ✗ Not available |
| Crisis monitoring and alerts | ✓ Real-time alerts and expert support | ✗ Basic notifications |
Content Management & Scheduling
| Feature | Brandwatch | Loomly |
|---|---|---|
| Visual content calendar | ✓ Collaborative calendar for enterprise | ✓ Core visual calendar with drag-and-drop |
| Multi-channel scheduling | ✓ Unified management across networks | ✓ Supports Facebook, Instagram, LinkedIn, etc. |
| Built-in editor with assets | ✗ No built-in editor | ✓ Image/video editor with 5M+ royalty-free assets |
| Post inspiration and ideas | ✗ Data-driven insights from listening | ✓ Daily post inspiration |
| Campaign tracking with labels | ✓ Advanced segmentation | ✓ Label-based tracking |
Collaboration & Workflows
| Feature | Brandwatch | Loomly |
|---|---|---|
| Multi-level approvals | ✓ Enterprise governance and workflows | ✓ Customizable approvals for teams |
| Unified social inbox | ✓ Centralized for community management | ✓ For comments, messages, replies |
| Team collaboration tools | ✓ For large teams and agencies | ✓ Focused on marketing teams and agencies |
| Client workspaces | ✓ Multi-client support in enterprise | ✗ Team-focused, no dedicated workspaces |
Analytics & Reporting
| Feature | Brandwatch | Loomly |
|---|---|---|
| Advanced AI analytics | ✓ Custom dashboards and AI insights | ✗ Standard social analytics |
| Automated reports | ✓ Fully customizable with alerts | ✓ Automated for stakeholders |
| Benchmarking and trends | ✓ Global benchmarking from vast data | ✓ Campaign and post performance |
| Expert analyst support | ✓ Dedicated analysts and consultants | ✗ Self-serve support |
Influencer & Additional Tools
| Feature | Brandwatch | Loomly |
|---|---|---|
| Influencer discovery | ✓ 30M+ creator database | ✗ No influencer tools |
| Integrations with creative tools | ✓ APIs and enterprise tools | ✓ Canva, Unsplash, Google Drive |
| Platform integrations | ✓ Major social networks and enterprise | ✓ Facebook, Instagram, LinkedIn, TikTok, etc. |
Pricing Comparison
Brandwatch offers custom enterprise pricing with no public tiers, ideal for large-scale needs but opaque for budgeting. Loomly starts at $42/month with transparent, scalable plans suitable for teams and agencies, providing better accessibility for mid-market users.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Brands needing deep listening
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
Strategic research
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Loomly
Base Plan (Small Business)
$42/month
Small teams or individuals
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan (Mid-tier)
$99/month
Growing teams
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan (Higher tier)
$159/month
Agencies and larger teams
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium / Top Plan
$249/month
Large teams
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Large businesses
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Vast archive of 1.4+ trillion posts for historical analysis
- Iris AI for narrative insights and advanced search
- Image analysis with neural networks and custom ML classifiers
- Real-time monitoring with alerts for crises
- Integration of first-party data for comprehensive views
Workflow
Set up queries and classifiers → Monitor real-time data → Analyze with AI → Generate custom reports → Act on insights
Loomly
Strengths
- Basic brand monitoring through analytics
- Post performance tracking for insights
Limitations
- No deep listening or historical data
- Focus on publishing over intelligence
Brandwatch dominates social listening with unmatched data depth and AI, ideal for intelligence-driven decisions. Loomly offers basic monitoring but lacks advanced capabilities, making it unsuitable for listening-heavy use.
Content Management & Scheduling
Brandwatch
Strengths
- Unified platform for organic and paid content
- Collaborative calendar with enterprise workflows
- Centralized inbox for engagement
Limitations
- Less focus on creative tools
- Heavier for simple scheduling
Loomly
Strengths
- Visual calendar and library for planning
- Built-in editor with royalty-free assets
- Daily inspiration and multi-channel auto-posting
- Label-based campaign organization
Workflow
Ideate with inspiration → Create/edit content → Plan in calendar → Approve workflows → Schedule and publish
Loomly shines in intuitive content creation and scheduling for teams, with strong creative tools. Brandwatch provides solid management but prioritizes integration with listening, better for data-informed publishing.
Collaboration & Team Workflows
Brandwatch
Strengths
- Enterprise-grade governance and multi-region support
- Collaborative tools for large teams and agencies
- Workflows integrated with intelligence
Limitations
- Steeper learning curve
- Sales-led setup
Loomly
Strengths
- Multi-level approval workflows
- Team-focused interface for agencies
- Unified inbox for cross-team engagement
Limitations
- Less suited for global enterprise governance
Both offer strong collaboration, but Loomly is more accessible for mid-sized teams with intuitive approvals. Brandwatch excels in complex enterprise environments with governance needs.
Analytics & Reporting
Brandwatch
Strengths
- Customizable dashboards with AI insights
- Benchmarking from massive dataset
- Expert analyst support for strategic reports
- Alerts and segmentation for deep analysis
Loomly
Strengths
- Advanced social analytics and automated reports
- Campaign tracking and stakeholder sharing
- Performance metrics across channels
Limitations
- No AI or expert support
- Less depth in consumer insights
Brandwatch provides superior, AI-driven analytics for enterprise insights. Loomly delivers practical, automated reporting for content performance, better for operational teams.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening and crisis alerts perfect for large-scale reputation management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Loomly
Poor
Lacks advanced listening; basic monitoring only.
Best Plan: Not suitable
Score: 3/10
Marketing Agency Collaboration
Brandwatch
Good
Strong for multi-client but complex setup.
Best Plan: Social Media Management (Custom)
Score: 8/10
Loomly 🏆
Excellent
Approval workflows and calendars ideal for client management.
Best Plan: Advanced Plan ($159/month)
Score: 10/10
Small Team Content Scheduling
Brandwatch
Poor
Overkill with steep curve and custom pricing.
Best Plan: Not suitable
Score: 4/10
Loomly 🏆
Excellent
Intuitive calendar and affordable plans for small teams.
Best Plan: Base Plan ($42/month)
Score: 9/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ database and reporting for enterprise campaigns.
Best Plan: Influence (Custom)
Score: 10/10
Loomly
Poor
No dedicated influencer tools.
Best Plan: Not suitable
Score: 2/10
Market Research Team
Brandwatch 🏆
Excellent
Vast data and AI for consumer insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Loomly
Fair
Basic analytics but no research depth.
Best Plan: Standard Plan ($99/month)
Score: 5/10
Franchise Multi-Location Management
Brandwatch
Good
Global support but heavy implementation.
Best Plan: Social Media Management (Custom)
Score: 7/10
Loomly 🏆
Excellent
Coordination across locations with workflows.
Best Plan: Advanced Plan ($159/month)
Score: 9/10
PR and Crisis Management
Brandwatch 🏆
Excellent
Real-time alerts and analyst support.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Loomly
Poor
No crisis tools.
Best Plan: Not suitable
Score: 3/10
Nonprofit Social Media Management
Brandwatch
Fair
Powerful but costly for nonprofits.
Best Plan: Custom (may negotiate)
Score: 6/10
Loomly 🏆
Excellent
Discounted plans and professional tools.
Best Plan: Base Plan ($42/month with discount)
Score: 9/10
Global Enterprise Governance
Brandwatch 🏆
Excellent
Multi-region support and workflows.
Best Plan: Full Suite (Custom)
Score: 10/10
Loomly
Good
Scalable but less governance focus.
Best Plan: Enterprise (Custom)
Score: 7/10
Content Creator Agency
Brandwatch
Good
Insights for content but not creative-focused.
Best Plan: Social Media Management (Custom)
Score: 7/10
Loomly 🏆
Excellent
Creative tools and approvals for creators.
Best Plan: Standard Plan ($99/month)
Score: 10/10
Consumer Insights Team
Brandwatch 🏆
Excellent
Core strength in intelligence.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Loomly
Poor
No insights capabilities.
Best Plan: Not suitable
Score: 2/10
Mid-Market Brand Growth
Brandwatch
Fair
Powerful but overkill and expensive.
Best Plan: Custom (may be too high)
Score: 5/10
Loomly 🏆
Excellent
Balanced features at accessible price.
Best Plan: Advanced Plan ($159/month)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
Loomly
Pros
- Clean, intuitive interface centered around a visual content calendar
- Strong collaboration and multi-level approval workflows for teams and agencies
- Robust campaign tracking with labels and reporting by campaign type
- Unified inbox for managing comments, messages, and replies across channels
- Advanced analytics and automated reporting for stakeholders and clients
- Transparent pricing with free trial and scalable plans
Cons
- Feature-rich interface can feel heavy for solo creators or very small teams
- Pricing sits in the professional tool category and may be high for basic needs
- Focuses on management and scheduling rather than AI-powered content creation or listening
- Exact plan names and prices are dynamically rendered and may require visiting the pricing page
- Yearly plans cannot be terminated early, which reduces flexibility
Final Verdict
Brandwatch and Loomly cater to different scales and focuses in social media management. Brandwatch is a comprehensive enterprise platform excelling in consumer intelligence, listening, and integrated analytics for large organizations. Loomly is a user-friendly tool for collaborative content management, scheduling, and reporting, ideal for teams and agencies without needing deep intelligence.
Choose Brandwatch for intelligence-driven enterprise strategies where data depth is paramount. Opt for Loomly for efficient, team-oriented content management at a more accessible price. For hybrid needs, integrate Brandwatch for insights and Loomly for execution.
Overall Scores
Brandwatch
Value: 6/10
Loomly
Value: 9/10
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