As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Onlypult and Hypefury extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like ease might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at ease

Onlypult

  • Platform: Multi-platform (Instagram, Facebook, TikTok, etc.)
  • Best For: Social media managers and small businesses
  • Strength: Instagram tools and team collaboration
  • Users: 2 team members

Starting at $21.55/month

Hypefury

  • Platform: X-first with multi-platform repurposing
  • Best For: X creators and personal brands
  • Strength: Automation for growth and revenue
  • Users: 30 users

Starting at $29/month

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At a Glance

Platform Support

Feature Onlypult Hypefury
Instagram Deep support including Stories, Reels, galleries, shopping tags Scheduling and Tweet-to-Reels automation (limited)
X (Twitter) Basic scheduling and crossposting Advanced: long posts, threads, auto-reposts, auto-DMs
Facebook Full support with multiposting Pages only, with crossposting from X
LinkedIn Scheduling and crossposting Crossposting from X to posts and carousels
TikTok Scheduling support Basic scheduling (plan-dependent)
Threads Not supported Scheduling support

Content Creation

Feature Onlypult Hypefury
AI hashtag and caption generation AI-powered with credits per month No AI writing; relies on templates
Photo/video editors and stock media Built-in editors, watermarks, stock library Minimal editor only
Inspiration gallery/templates Post templates and hashtag library Viral post gallery across 15+ niches
Bulk scheduling and CSV imports CSV bulk imports and multiposting No bulk upload
Evergreen/recurring posts Repetitive posts Evergreen with categories and auto-reposting

Scheduling & Automation

Feature Onlypult Hypefury
Visual scheduler/calendar Drag-and-drop Instagram feed planner Scheduling up to unlimited horizon (plan-dependent)
Best-time-to-post suggestions AI-powered suggestions Manual scheduling
Crossposting/multiposting Multi-crossposting across networks X to LinkedIn/Instagram/Facebook
Auto-first comments First comments for Instagram Autoplugs for promotions
Auto-DM campaigns Direct messaging for Instagram (manual) Automated DMs with daily limits

Instagram-Specific Tools

Feature Onlypult Hypefury
Stories and Reels scheduling Full support including galleries Tweet-to-Reels (limited per month)
Shopping tags Instagram shopping tags Not supported
Visual feed planner Drag-and-drop planning No visual planner

X (Twitter)-Specific Automation

Feature Onlypult Hypefury
Long posts and threads Basic X support Scheduled long posts and threads
Auto-reposts and evergreen Repetitive posts but not auto-repost Automatic reposting of best tweets
Gumroad sales automation Not supported Automated sales campaigns
Auto-Unpost for duplicates Not supported Cleans up reposts

Analytics & Reporting

Feature Onlypult Hypefury
Analytics dashboards Up to 10 years history, exportable reports Follower growth, profile clicks, top-tweet filtering
Custom reports Dashboards and custom reports (XLS, PDF, PPT) Premium analytics but no custom exports
Tracked users/competitors Tracked users up to 30 (plan-dependent) Not supported

Collaboration & Additional Tools

Feature Onlypult Hypefury
Team roles and approvals Roles, approvals, comments, activity logs No team collaboration
Link-in-bio builder Multilinks and micro landing pages with custom domains Not supported
Engagement builder Basic comments management Replies to key accounts and keywords
White-label options Advanced white-label in Custom plan Not supported
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Pricing Comparison

Onlypult starts at $21.55/month with multi-platform focus and team features, while Hypefury begins at $29/month emphasizing X automation. Onlypult offers better value for small teams and Instagram users, whereas Hypefury's tiers scale for creators needing advanced automations.

Onlypult

Start

$21.55/month

Personal use

  • Up to 5 social media profiles
  • Team size: 2 members
  • AI assistant with 100 credits per month
  • Publishing files up to 100 MB
  • Tracked users: 10
  • Hashtag library: 3 sets
  • Analytics history: 1 month
  • Dashboards included
  • Report export to XLS and PDF

SMM

$30.17/month

Small projects and micro businesses

  • Up to 10 social media profiles
  • Team size: 3 members
  • AI assistant with 200 credits per month
  • Publishing files up to 300 MB
  • Tracked users: 15
  • Hashtag library: 5 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Agency

$56.03/month

SMM agencies

  • Up to 25 social media profiles
  • Team size: 10 members
  • AI assistant with 500 credits per month
  • Publishing files up to 400 MB
  • Tracked users: 20
  • Hashtag library: 10 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Pro

$85.34/month

Large businesses

  • Up to 50 social media profiles
  • Team size: 20 members
  • AI assistant with 1000 credits per month
  • Publishing files up to 500 MB
  • Tracked users: 30
  • Hashtag library: 20 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Custom

Custom

Enterprise needs

  • Custom number of profiles and team members
  • Team size on demand up to 100
  • Tailored limits for tracked users and hashtag sets
  • Custom analytics and reporting setup
  • Advanced white-label and branding options
  • Custom Builder configuration with higher page limits
  • Dedicated personal manager

Hypefury

Starter

$29/month

Individual creators

  • 7-day free trial
  • Schedule up to 1 month ahead
  • Connect up to 6 social accounts (1 X account)
  • Schedule X long posts and threads
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • 1 auto-DM tweet per week (100 DMs daily limit)
  • Engagement builder access for up to 30 users and 5 keywords
  • Automated Gumroad sales
  • Email and chat support

Starter (Yearly)

$250/year

Budget-conscious yearly users

  • All Starter monthly features
  • Discounted yearly pricing compared to monthly billing

Creator

$65/month

Active creators

  • 7-day free trial
  • Everything in Starter
  • Schedule up to 3 months ahead
  • Connect up to 30 social accounts (5 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 250 X auto-DMs per day
  • 10 Tweet-to-Reels automations per month
  • Engagement builder access for up to 100 users and 10 keywords
  • Automated Gumroad sales

Creator (Yearly)

$590/year

Yearly creator commitment

  • All Creator monthly features
  • Discounted yearly pricing compared to monthly billing

Business

$97/month

Growing businesses

  • 7-day free trial
  • Everything in Creator
  • Unlimited scheduling horizon
  • Connect up to 60 social accounts (10 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 300 X auto-DMs per day
  • 50 Tweet-to-Reels automations per month
  • Engagement builder access for unlimited users and 20 keywords
  • Automated Gumroad sales

Business (Yearly)

$890/year

Yearly business users

  • All Business monthly features
  • Discounted yearly pricing compared to monthly billing

Agency

$199/month

Agencies and high-volume users

  • 7-day free trial
  • Everything in Business
  • Unlimited scheduling horizon
  • Connect up to 90 social accounts (15 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 400 X auto-DMs per day
  • 300 Tweet-to-Reels automations per month
  • Engagement builder access for unlimited users and 50 keywords
  • Automated Gumroad sales

Agency (Yearly)

$1,800/year

Yearly agency commitment

  • All Agency monthly features
  • Discounted yearly pricing compared to monthly billing
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Feature Deep Dive

Content Creation Capabilities

Onlypult

Strengths
  • AI-powered hashtag and caption generation with monthly credits
  • Built-in photo/video editors, watermarks, and stock media library
  • Post templates, hashtag library, and CSV bulk imports
  • Visual drag-and-drop planner for Instagram feeds
  • Repetitive posts for evergreen content
Workflow

Generate captions/hashtags with AI → Edit media → Bulk import or template use → Drag-and-drop schedule

Hypefury

Strengths
  • Minimal editor with inspiration gallery of viral posts and templates in 15+ niches
  • Viral thread hooks and tweet templates to reduce creation time
  • Evergreen categories for automatic reposting of best content
  • Autoplugs for first comments promoting links or products
  • No heavy AI, focuses on repurposing from X
Workflow

Browse viral gallery for ideas → Use templates/hooks → Schedule threads → Set evergreen for auto-repost

Onlypult offers more robust content creation tools with AI assistance, media editing, and bulk options, ideal for visual platforms like Instagram. Hypefury prioritizes quick inspiration and templates for text-heavy X content, with less emphasis on editing or AI generation. Choose Onlypult for multimedia creation; Hypefury for fast X ideation.

Onlypult AI caption and media editor

Scheduling & Automation

Onlypult

Strengths
  • Multi-network scheduled posting with unlimited queued posts
  • Visual Instagram feed scheduler with drag-and-drop
  • Bulk scheduling, multiposting, crossposting, and repetitive posts
  • AI best-time-to-post suggestions
  • Instagram-specific automations like first comments and shopping tags
Limitations
  • Lacks deep X-specific automations like auto-DMs
  • Traditional interface may feel less modern

Hypefury

Strengths
  • Scheduling for X, LinkedIn, Instagram, etc., with plan-dependent horizons
  • Evergreen and recurring posts with auto-reposting of best tweets
  • Auto-Unpost to avoid duplicates, crossposting from X to other platforms
  • Tweet-to-Reels automation and autoplugs for promotions
  • Automated Gumroad sales on high-performing posts
Limitations
  • No best-time suggestions or visual planners
  • Automations heavily X-centric

Onlypult excels in reliable, visual scheduling across platforms with Instagram depth and AI timing. Hypefury shines in X-specific automations like reposting and DMs, plus repurposing to other networks. For broad scheduling reliability, Onlypult wins; for creator automations on X, Hypefury is superior.

Instagram-Specific Features

Onlypult

Strengths
  • Tools for Stories, Reels, galleries, first comments, and shopping tags
  • Visual feed scheduler with drag-and-drop planning
  • Direct messaging and AI hashtag generation optimized for Instagram
  • Bulk scheduling for multiple accounts
Workflow

Plan feed visually → Schedule Stories/Reels → Add shopping tags → Auto-post with first comments

Hypefury

Strengths
  • Instagram scheduling and crossposting from X
  • Tweet-to-Reels automation (monthly limits per plan)
  • Autoplugs for promotional first comments
Limitations
  • No Stories, galleries, or shopping tags
  • Limited to repurposing rather than native creation

Onlypult is the clear leader for Instagram with comprehensive tools for all formats and visual planning. Hypefury offers basic scheduling and limited automation via X repurposing. Instagram-heavy users should choose Onlypult.

Onlypult visual Instagram planner

X (Twitter) Automation & Growth

Onlypult

Strengths
  • Basic scheduling, crossposting, and repetitive posts for X
  • AI caption and hashtag generation
  • Analytics for X performance
Limitations
  • No advanced features like threads, auto-DMs, or reposting
  • Less suited for daily X creators

Hypefury

Strengths
  • Support for long posts, scheduled threads, and evergreen auto-reposts
  • Auto-DM campaigns with daily limits for lead capture
  • Automated Gumroad sales on viral tweets
  • Engagement builder for replies to keywords/accounts
  • Auto-Unpost for clean timelines
Workflow

Create thread → Schedule with evergreen → Auto-DM engagers → Promote sales via autoplugs

Hypefury dominates X automation with tools for growth, leads, and revenue. Onlypult provides solid but basic X scheduling. X-focused creators will prefer Hypefury.

Hypefury X auto-DM and repost features

Analytics & Reporting

Onlypult

Strengths
  • Dashboards with up to 10 years of history
  • Custom reports exportable to XLS, PDF, PPT
  • Tracked users/competitors (up to 30)
  • Integrated with link-in-bio analytics
Limitations
  • Traditional interface
  • Lightweight AI insights

Hypefury

Strengths
  • Premium analytics: follower growth, profile clicks, top-tweet filtering
  • Engagement insights tied to automations
  • Performance tracking for repurposed content
Limitations
  • No custom report exports
  • X-heavy focus limits multi-platform depth

Onlypult provides broader, exportable analytics across platforms with long history. Hypefury offers targeted X insights for creators. For comprehensive reporting, Onlypult; for X growth metrics, Hypefury.

Onlypult analytics dashboard
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Use Case Comparison

Instagram-Focused Social Media Manager

Onlypult 🏆

Excellent

Rich Instagram tools like Stories, Reels, visual planner, and shopping tags make it ideal for managing multiple accounts.

Best Plan: SMM ($30.17/month)

Score: 10/10

Hypefury

Fair

Basic scheduling and limited Reels automation, but lacks depth for Instagram-native workflows.

Best Plan: Starter ($29/month)

Score: 5/10

Daily X (Twitter) Creator

Onlypult

Good

Reliable scheduling and crossposting, but misses advanced X automations like auto-DMs and reposts.

Best Plan: Start ($21.55/month)

Score: 6/10

Hypefury 🏆

Excellent

Deep X tools for threads, evergreen reposts, auto-DMs, and engagement building perfect for daily growth.

Best Plan: Creator ($65/month)

Score: 10/10

Small Business Managing Multiple Platforms

Onlypult 🏆

Excellent

Wide platform support, bulk scheduling, and basic analytics suit affordable multi-platform needs.

Best Plan: SMM ($30.17/month)

Score: 9/10

Hypefury

Good

Crossposting from X works, but X-first design limits non-X platforms.

Best Plan: Starter ($29/month)

Score: 6/10

Marketing Agency Managing Client Profiles

Onlypult 🏆

Excellent

Team roles, approvals, activity logs, and scalable profiles with white-label options for agencies.

Best Plan: Agency ($56.03/month)

Score: 9/10

Hypefury

Fair

High account limits in Agency plan, but no collaboration or approval workflows.

Best Plan: Agency ($199/month)

Score: 5/10

Personal Brand Selling Digital Products

Onlypult

Good

Link-in-bio builder and shopping tags help, but no sales automations.

Best Plan: Start ($21.55/month)

Score: 7/10

Hypefury 🏆

Excellent

Auto-DMs, Gumroad integrations, and autoplugs drive sales from X engagement.

Best Plan: Creator ($65/month)

Score: 9/10

Newsletter Writer Growing Email List

Onlypult

Fair

Crossposting and analytics help promote, but no specific growth automations.

Best Plan: SMM ($30.17/month)

Score: 5/10

Hypefury 🏆

Excellent

Autoplugs promote newsletters on high-performing posts, plus auto-DMs for leads.

Best Plan: Business ($97/month)

Score: 10/10

Micro Business on a Tight Budget

Onlypult 🏆

Excellent

Low starting price with solid features for small teams and profiles.

Best Plan: Start ($21.55/month)

Score: 9/10

Hypefury

Good

Starts higher at $29 with trial, but features may be overkill for basic needs.

Best Plan: Starter ($29/month)

Score: 6/10

Brand Needing Integrated Link-in-Bio

Onlypult 🏆

Excellent

Built-in multilinks and micro landing pages with analytics and custom domains.

Best Plan: SMM ($30.17/month)

Score: 10/10

Hypefury

Poor

No link-in-bio tools; relies on external promotions.

Best Plan: Not suitable

Score: 2/10

Solopreneur Focused on X Growth

Onlypult

Fair

Basic X scheduling, but lacks automation for solo growth.

Best Plan: Start ($21.55/month)

Score: 4/10

Hypefury 🏆

Excellent

Tailored for solopreneurs with evergreen, DMs, and engagement tools.

Best Plan: Starter ($29/month)

Score: 10/10

Team Requiring Collaboration and Approvals

Onlypult 🏆

Excellent

Dedicated team roles, approvals, comments, and logs streamline workflows.

Best Plan: Agency ($56.03/month)

Score: 9/10

Hypefury

Poor

No built-in collaboration; account limits for multiple users but no workflows.

Best Plan: Not suitable

Score: 3/10

Creator Repurposing Content Across Platforms

Onlypult

Good

Crossposting and multiposting, but manual repurposing.

Best Plan: SMM ($30.17/month)

Score: 7/10

Hypefury 🏆

Excellent

Automated crossposting from X to LinkedIn, Instagram, etc., with Reels conversion.

Best Plan: Creator ($65/month)

Score: 9/10

Large Business Needing Deep Analytics

Onlypult 🏆

Excellent

10-year history, custom reports, and tracked users for in-depth insights.

Best Plan: Pro ($85.34/month)

Score: 8/10

Hypefury

Good

Strong X analytics, but limited exports and multi-platform depth.

Best Plan: Business ($97/month)

Score: 6/10

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Pros and Cons

Onlypult

Pros

  • Reliable scheduled posting with strong track record
  • Wide support for social networks including deep Instagram features
  • Integrated link-in-bio and micro landing pages
  • Team collaboration with roles, approvals, and logs
  • AI hashtag/caption generation and best-time suggestions
  • Bulk scheduling, CSV imports, and long analytics history
  • Affordable starting price for small teams

Cons

  • AI features lightweight compared to specialized tools
  • Some marketing site errors (404s) confuse users
  • Traditional interface feels dated
  • Limited advanced strategy or AI testing
  • Pricing scales up for extra profiles/members
  • No free trial or money-back guarantee

Hypefury

Pros

  • Deep X automation including auto-reposts, DMs, and sales campaigns
  • Strong repurposing from X to other platforms
  • Inspiration gallery and templates reduce creation time
  • Engagement builder for targeted replies
  • Premium X analytics with growth tracking
  • 7-day free trial for testing
  • Scalable for creators with yearly discounts

Cons

  • No free plan, only limited trial
  • Complex features/pricing for casual users
  • X-first design less ideal for non-X focus
  • Not an AI writing assistant; manual content needed
  • High-end plans overkill for basic scheduling
  • Lacks team collaboration and link-in-bio tools
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Final Verdict

Onlypult and Hypefury cater to different social media needs: Onlypult as a versatile scheduler for teams and Instagram, Hypefury as an X powerhouse for creator automation and growth. Onlypult suits broad management, while Hypefury drives X-specific revenue.

Select Onlypult for team-based, multi-platform management especially Instagram. Opt for Hypefury if X automation and creator growth are key. For mixed needs, use Hypefury for X and Onlypult for the rest to leverage strengths.

Overall Scores

Onlypult

4.2 / 5.0

Multi-Platform: 9/10

Value: 8/10

Hypefury

4.4 / 5.0

Multi-Platform: 7/10

Value: 7/10

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