Closely vs eclincher
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: Safe automation with AI personalization
- Users: Not specified
Starting at $29/month
eclincher
- Platform: Multi-social platforms + Local SEO
- Best For: Social publishing and brand monitoring
- Strength: Unified inbox and AI agents
- Users: 1 brand
Starting at $149/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | eclincher |
|---|---|---|
| LinkedIn Automation | ✓ Sequences with safe limits and human-like behavior | ✗ Social publishing but no automation sequences |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ No email outreach focus |
| Multi-Social Platforms (Facebook, Instagram, etc.) | ✗ LinkedIn and email only | ✓ Supports 10+ platforms including Instagram, TikTok |
| Local SEO and Listings | ✗ No SEO features | ✓ Listings management and rank tracking |
Automation & AI Features
| Feature | Closely | eclincher |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails with Sales AI Agents | ✓ For content creation, auto-replies, and local SEO |
| Multichannel Campaigns | ✓ LinkedIn + email sequences | ✗ Social publishing only |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✓ For social messages, comments, reviews |
| Data Enrichment | ✓ Verified emails/phones from LinkedIn | ✗ No enrichment tools |
| AI Agents | ✓ For lead research, qualification, scoring | ✓ Social Media Agent and Local SEO Agent |
Integrations & CRM
| Feature | Closely | eclincher |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive | ✗ General integrations but no deep CRM focus |
| White-Label Platform | ✓ For agencies with custom domain | ✓ Client dashboards and branded reporting |
| API/Webhooks | ✓ For custom integrations | ✓ Full API in Enterprise |
Analytics & Monitoring
| Feature | Closely | eclincher |
|---|---|---|
| Outreach Analytics | ✓ Across campaigns, sequences, teams | ✗ Social analytics only |
| Brand Monitoring | ✗ No monitoring | ✓ Social listening across web and social |
| Custom Reporting | ✓ Advanced outreach analytics | ✓ Cross-channel with competitor insights |
| Local SEO Auditor | ✗ Not applicable | ✓ Rank tracking and optimization |
Collaboration & Agency Tools
| Feature | Closely | eclincher |
|---|---|---|
| Team Management | ✓ Team analytics and management | ✓ Approvals and collaboration tools |
| Unlimited Brands/Workspaces | ✗ Sender-based limits | ✓ Unlimited in Professional+ |
| Client Portals | ✓ White-label for agencies | ✓ Branded reporting and dashboards |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, offering strong value for sales teams with CRM integrations. eclincher begins at $149/month, reflecting its broader social and SEO features, but may be pricier for basic needs.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month (emails, phones, AI)
- White-label included
Essential Annual
$145/month
Larger teams needing more scale
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
Custom
Custom
Enterprise sales teams
- Custom LinkedIn accounts
- Unlimited campaigns and credits
- Conditional sequences, CRM integrations
- Advanced analytics and webhooks
White-label Unlimited
$999/month
Agencies scaling client services
- Unlimited seats and customization
- Client portals and branded support
- No usage caps
eclincher
Standard
$149/month
Small teams or single brands
- 1 brand, 1-2 users
- 10-20 social profiles
- Unlimited publishing and scheduling
- Visual calendar and auto best-time posting
Professional
$349/month
Mid-sized teams with analytics needs
- Unlimited brands, 5-10 users
- 25-40 social profiles
- Multi-channel reports and AI tools
- Inbox personalization and AI replies
Enterprise
Custom
Large organizations and agencies
- Unlimited brands/users/profiles
- Brand monitoring, local SEO tools
- AI auto-reply, SSO, full API
Feature Deep Dive
Outreach and Automation Capabilities
Closely
Strengths
- Safe LinkedIn sequences with human-like behavior and limits
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and Sales AI Agents for research
- Data enrichment from LinkedIn exports and events
- Unified inbox for all replies
Workflow
Build prospect list → Enrich data → Create AI-personalized sequence → Launch multichannel campaign → Monitor inbox and analytics
eclincher
Strengths
- AI-powered publishing and scheduling across social platforms
- Visual content calendar with smart queues
- AI Social Media Agent for content and auto-replies
- Unified inbox for social engagement
- No outreach automation focus
Workflow
Plan content in calendar → Use AI for generation → Schedule with best-time auto → Monitor inbox for replies → Automate responses
Closely dominates in sales outreach with LinkedIn/email automation and enrichment, ideal for prospecting. eclincher focuses on social publishing automation but lacks sales-specific sequences. Choose Closely for outbound sales, eclincher for content-driven social engagement.
AI and Personalization Tools
Closely
Strengths
- AI for DMs, InMails, emails with lead qualification and scoring
- Sales AI Agents for web research and personalization
- Credits-based system for AI uses (e.g., 1,500 personalizations in Growth)
- Integrated with CRM for personalized follow-ups
Limitations
- AI limited to outreach; no content creation focus
eclincher
Strengths
- AI Social Media Agent for content creation and auto-replies
- AI Local SEO Agent for optimization and rank tracking
- Personalization in publishing and inbox replies
- AI assist for reports and content queues
Limitations
- Less emphasis on sales personalization
Both leverage AI effectively, but Closely's is tailored for sales personalization and lead handling, while eclincher's supports creative content and SEO automation. Closely wins for B2B outreach; eclincher for social and local marketing.
Integrations and CRM Support
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel
- Webhooks for custom workflows
- Seamless data sync for CRM attribution
- Exports from Sales Navigator
Workflow
Connect CRM → Enrich leads → Automate sequences → Sync replies and outcomes
eclincher
Strengths
- Integrations for social platforms and general tools
- Full API and SSO in Enterprise
- Local listings sync for SEO
- No deep CRM focus
Limitations
- Lacks sales CRM depth
Closely's CRM integrations make it superior for sales pipelines, enabling direct attribution. eclincher offers solid API but is geared toward social/SEO ecosystems. Sales teams should pick Closely; social managers eclincher.
Analytics, Monitoring, and Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM-attributed metrics
- Performance tracking across sequences
Limitations
- Focused on outreach, no brand listening
eclincher
Strengths
- Cross-channel analytics with custom dashboards
- Brand monitoring and social listening
- Competitor insights and local SEO rank heatmaps
- Automated reporting
Limitations
- Less sales-specific metrics
eclincher provides broader monitoring and social analytics, including SEO, while Closely excels in outreach-specific insights tied to CRM. For brand-wide visibility, eclincher; for sales ROI tracking, Closely.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Tailored for LinkedIn/email campaigns with AI personalization and CRM sync, enabling scalable prospecting without SDRs.
Best Plan: Growth Annual ($87/month)
Score: 10/10
eclincher
Poor
Lacks outreach automation; focused on social publishing, not sales sequences.
Best Plan: Not suitable
Score: 2/10
Marketing Agency Managing Clients
Closely
Good
White-label and team features support client outreach services, but limited to LinkedIn/email.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
eclincher 🏆
Excellent
Unlimited brands, approvals, and branded reporting ideal for multi-client social management.
Best Plan: Professional ($349/month)
Score: 10/10
Small Business with Local SEO Needs
Closely
Poor
No SEO or social features; outreach-only tool.
Best Plan: Not suitable
Score: 1/10
eclincher 🏆
Excellent
Local listings, rank tracking, and social publishing optimize local presence.
Best Plan: Standard ($149/month)
Score: 9/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
AI agents and multichannel campaigns help founders run outbound without a team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
eclincher
Fair
Social tools useful but no sales automation for prospecting.
Best Plan: Standard ($149/month)
Score: 4/10
Multi-Location Franchise Brand
Closely
Fair
CRM integrations help with leads, but no local SEO or multi-social support.
Best Plan: Essential Annual ($145/month)
Score: 5/10
eclincher 🏆
Excellent
Local SEO auditor, listings management, and unlimited brands for locations.
Best Plan: Enterprise (Custom)
Score: 10/10
In-House Marketing Team
Closely
Good
Useful for LinkedIn campaigns, but limited scope for full social strategy.
Best Plan: Growth Annual ($87/month)
Score: 6/10
eclincher 🏆
Excellent
Unified publishing, inbox, and analytics streamline social operations.
Best Plan: Professional ($349/month)
Score: 9/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Advanced analytics and CRM attribution track outreach ROI.
Best Plan: Essential Annual ($145/month)
Score: 10/10
eclincher
Good
Strong social analytics, but not sales-focused.
Best Plan: Professional ($349/month)
Score: 6/10
Agency Offering LinkedIn Services
Closely 🏆
Excellent
White-label platform and unlimited seats for client lead gen.
Best Plan: White-label Unlimited ($999/month)
Score: 9/10
eclincher
Fair
Good for social clients, but no LinkedIn automation.
Best Plan: Professional ($349/month)
Score: 5/10
Solo Prospector on Budget
Closely 🏆
Excellent
Low entry price for powerful automation and enrichment.
Best Plan: Starter Annual ($29/month)
Score: 8/10
eclincher
Poor
High price for non-social needs.
Best Plan: Not suitable
Score: 2/10
Social Media Manager
Closely
Poor
Limited to outreach, no broad social tools.
Best Plan: Not suitable
Score: 1/10
eclincher 🏆
Excellent
Full publishing, monitoring, and AI for social workflows.
Best Plan: Standard ($149/month)
Score: 10/10
Enterprise with Compliance Needs
Closely
Good
Safe limits and CRM sync, but custom for scale.
Best Plan: Custom
Score: 7/10
eclincher 🏆
Excellent
SSO, API, and governance for large ops.
Best Plan: Enterprise (Custom)
Score: 9/10
B2B Marketer Running Multichannel
Closely 🏆
Excellent
LinkedIn + email with analytics for attribution.
Best Plan: Growth Annual ($87/month)
Score: 9/10
eclincher
Good
Social multichannel, but no email/LinkedIn depth.
Best Plan: Professional ($349/month)
Score: 7/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and Sales Agents for efficient lead handling
- Deep CRM integrations ensure seamless data flow
- Unified inbox simplifies reply management
- Flexible pricing with annual discounts and white-label options
- Strong analytics for outreach ROI
- Data enrichment boosts prospect quality
Cons
- Interface complex for basic users
- Best for structured sales programs, not casual outreach
- Higher pricing for solo users vs simple tools
- Onboarding needed for advanced features
- No content creation or broad social scheduling
- Credit system for AI/enrichment may limit heavy use
eclincher
Pros
- All-in-one for social management, monitoring, and local SEO
- Powerful AI for content, replies, and SEO optimization
- Unified inbox with automation and collaboration
- Advanced analytics with custom reports and insights
- Unlimited brands and publishing in higher tiers
- Strong agency tools like approvals and client dashboards
- Local SEO features for multi-location businesses
Cons
- High starting price deters small teams
- Steep learning curve due to feature breadth
- Advanced tools like monitoring/SEO in higher tiers
- Complex interface for basic scheduling
- No sales outreach or CRM depth
- Limited focus on LinkedIn automation
Final Verdict
Closely and eclincher target distinct needs: Closely is a powerhouse for LinkedIn/email sales automation with CRM depth, while eclincher is a versatile social management platform with AI, monitoring, and local SEO. Closely suits outbound sales; eclincher fits broader marketing operations.
Opt for Closely if your core is sales outreach via LinkedIn/email. Choose eclincher for comprehensive social management and SEO. For hybrid needs, integrate both: Closely for leads, eclincher for social amplification.
Overall Scores
Closely
Value: 8/10
eclincher
Value: 6/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
