Buffer vs Waalaxy
Buffer
- Platform: 10+ social platforms
- Best For: Content scheduling and analytics
- Strength: Unified workspace for publishing and engagement
- Users: 70,000+ customers
Starting at $5/month per channel
Waalaxy
- Platform: LinkedIn and email
- Best For: Prospecting and sales outreach
- Strength: Automated multi-step campaigns
- Users: Not specified
Starting at €19/user/month
Table of Contents
At a Glance
Platform Support
| Feature | Buffer | Waalaxy |
|---|---|---|
| Multi-social platforms (Facebook, Instagram, TikTok, etc.) | ✓ Supports 10+ channels including emerging ones like Threads and Bluesky | ✗ Focused on LinkedIn only for social |
| ✓ Publishing and engagement support | ✓ Deep automation for invitations, messages, and visits | |
| Email outreach | ✗ No email features | ✓ Cold email sequences with multiple senders |
| YouTube, Pinterest, Mastodon | ✓ Full support for Shorts and profiles | ✗ Not supported |
Content Creation & AI
| Feature | Buffer | Waalaxy |
|---|---|---|
| AI-powered content generation | ✓ Unlimited AI credits for ideas, drafts, and posts on paid plans | ✓ Waami AI for message writing and prospect prioritization |
| Post/message templates | ✓ Templates and hashtag manager for social posts | ✓ 99+ pre-built campaign sequences |
| Visual content tools | ✓ Custom video covers and integrations with Canva/Unsplash | ✗ No visual tools |
| Idea storage and boards | ✓ Unlimited ideas, drafts, and board view | ✗ No general content storage |
Scheduling & Automation
| Feature | Buffer | Waalaxy |
|---|---|---|
| Post scheduling | ✓ Visual calendar, queue, and threaded posts | ✗ No general post scheduling |
| Outreach automation | ✗ No prospecting automation | ✓ Automated invitations, follow-ups, and sequences |
| Queue and reminders | ✓ Posting queue and notifications | ✓ Reminders in LinkedIn inbox |
| Best time to post | ✓ AI-suggested optimal times | ✗ Not applicable |
Engagement & Prospecting
| Feature | Buffer | Waalaxy |
|---|---|---|
| Unified inbox | ✓ Community inbox for comments across platforms with AI replies | ✓ LinkedIn inbox with tags and templates |
| Lead generation tools | ✗ No built-in lead gen | ✓ Email finder, prospect lists, and CRM sync |
| Saved replies and AI assistance | ✓ Saved replies and AI for social comments | ✓ AI for outreach messages and replies |
| Profile visits and invitations | ✗ Not supported | ✓ Automated LinkedIn actions |
Analytics & Reporting
| Feature | Buffer | Waalaxy |
|---|---|---|
| Social analytics | ✓ Advanced analytics, best time, demographics, branded reports | ✓ Team analytics and campaign performance |
| Audience insights | ✓ Demographics and performance overview | ✗ Lead prioritization but no broad audience data |
| Custom reports | ✓ Custom UTM and branded reports | ✗ Basic campaign tracking |
| Prospect insights | ✗ Not applicable | ✓ List cleaning and prioritization |
Collaboration & Integrations
| Feature | Buffer | Waalaxy |
|---|---|---|
| Team features | ✓ Approval workflows and permissions on Team plan | ✓ Shared leads and anti-duplicate for teams |
| Integrations | ✓ Canva, Zapier, WordPress, etc. | ✓ Zapier, CRM sync, Chrome extension |
| Mobile apps | ✓ iOS and Android apps | ✗ Chrome extension only |
| Link-in-bio tool | ✓ Start Page builder | ✗ Not available |
Pricing Comparison
Buffer starts at $5/month per channel with a generous free plan for basic use, scaling with channels and users. Waalaxy offers a freemium plan and starts at €19/user/month, with add-ons for emails and advanced features that can increase costs for high-volume users.
Buffer
Free
$0/month
Solo users testing core features
- Connect up to 3 channels
- 10 scheduled posts per channel
- 100 ideas storage
- 1 user account
- AI Assistant included
- Basic analytics
- Community inbox
- World-class customer support
- Start Page included
- Reply to comments
Essentials
$5/month per channel
Individuals or small teams managing multiple channels
- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Team
$10/month per channel
Teams and agencies needing collaboration
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited user accounts
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Waalaxy
Freemium
€0/month
Individuals testing LinkedIn outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Solo prospectors scaling outreach
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Teams needing more volume
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Sales teams with email needs
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams or agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced LinkedIn management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
High-volume email prospecting
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Content Creation Capabilities
Buffer
Strengths
- Unified workspace with ideas, drafts, templates, and board view
- Unlimited AI Assistant credits for post generation on paid plans
- Hashtag manager and first comment scheduling
- Integrations with Canva and Unsplash for visuals
- Support for threaded posts and channel groups
Workflow
Brainstorm ideas with AI → Create drafts and templates → Schedule via queue or calendar → Publish across channels
Waalaxy
Strengths
- Waami AI for crafting outreach messages and sequences
- 99+ pre-built campaign templates for fast setup
- AI for prospect list cleaning and lead prioritization
- Message personalization and smart reply detection
- Chrome extension for importing prospects
Workflow
Import prospects → Use AI to generate messages → Set up automated sequences → Launch campaigns with follow-ups
Buffer is superior for general social media content creation across platforms with visual tools and unlimited AI. Waalaxy's AI focuses on outreach messages for LinkedIn and email, lacking broad content features. Choose Buffer for social posts, Waalaxy for sales messaging.
Scheduling & Automation
Buffer
Strengths
- Visual content calendar and posting queue
- Scheduled posts, reminders, and threaded support
- Best time to post suggestions
- Channel groups for organized publishing
- Mobile apps for on-the-go management
Limitations
- No prospecting or outreach automation
- Per-channel limits on free plan
Waalaxy
Strengths
- Automated LinkedIn actions: invitations, visits, messages, follow-ups
- Cold email sequences with multiple senders
- Unlimited campaigns and smart reply handling
- Pre-built multi-step sequences
- Anti-duplicate safety for teams
Limitations
- No general social scheduling
- Invitation limits based on plan
Buffer dominates in social media scheduling with multi-platform calendars and queues, ideal for consistent posting. Waalaxy excels in outreach automation for LinkedIn and email, but not for content scheduling. Buffer for publishers, Waalaxy for prospectors.
Lead Generation & Engagement
Buffer
Strengths
- Community inbox for centralized comment replies with AI assistance
- Saved replies and comment insights
- Analytics for audience demographics
- Start Page for bio links to capture traffic
- Engagement tracking across platforms
Workflow
Schedule engaging posts → Monitor inbox → Reply with AI/saved responses → Analyze engagement for insights
Waalaxy
Strengths
- Automated prospecting: invitations, messages, profile visits
- Email finder with credits for contact discovery
- Lead lists, cleaning, and prioritization with AI
- CRM sync and exports
- Multi-channel sequences (LinkedIn + email)
Limitations
- Limited to B2B outreach, no broad social engagement
Waalaxy is the leader in direct lead generation through automated outreach and email finding, perfect for sales. Buffer offers strong engagement tools for social interactions but lacks prospecting. Waalaxy for cold outreach, Buffer for warm social engagement.
Analytics & Reporting
Buffer
Strengths
- Advanced analytics: performance, best time, demographics
- Custom reports with UTM parameters and branding
- Overview dashboards and insights
- Cross-platform tracking
Limitations
- Depth may overwhelm casual users
Waalaxy
Strengths
- Campaign performance and team analytics
- Prospect insights and reply rates
- Basic tracking for invitations and emails
- Dashboard for lead progress
Limitations
- Less comprehensive than social analytics tools
- No audience demographics
Buffer provides deeper, multi-platform analytics with custom reports, suitable for marketing teams. Waalaxy's analytics focus on outreach metrics like reply rates, adequate for sales but narrower. Buffer for detailed social insights, Waalaxy for campaign tracking.
Use Case Comparison
Solo Content Creator
Buffer 🏆
Excellent
Generous free plan, easy scheduling across platforms, and AI for content make it ideal for individuals managing personal brands.
Best Plan: Free or Essentials ($5/channel)
Score: 9/10
Waalaxy
Poor
Focused on prospecting, not content creation or multi-platform posting.
Best Plan: Not suitable
Score: 2/10
Small Business Social Media
Buffer 🏆
Excellent
Affordable per-channel pricing, analytics, and engagement tools for consistent posting and basic insights.
Best Plan: Essentials ($5/channel)
Score: 9/10
Waalaxy
Fair
Useful for LinkedIn outreach but lacks broad social management.
Best Plan: Pro (€19/user)
Score: 5/10
B2B Sales Team
Buffer
Fair
Good for LinkedIn posting but no outreach automation or lead finding.
Best Plan: Team ($10/channel)
Score: 5/10
Waalaxy 🏆
Excellent
Automated LinkedIn invitations, emails, and sequences perfect for scaling prospecting.
Best Plan: Business (€69/user)
Score: 10/10
Marketing Agency
Buffer 🏆
Excellent
Team collaboration, approval workflows, and multi-channel support for client management.
Best Plan: Team ($10/channel)
Score: 9/10
Waalaxy
Good
Shared leads and team features for outreach campaigns, but limited to LinkedIn/email.
Best Plan: Enterprise (Custom)
Score: 7/10
Recruiter Prospecting
Buffer
Poor
No automation for candidate outreach or imports.
Best Plan: Not suitable
Score: 3/10
Waalaxy 🏆
Excellent
LinkedIn automation for invitations and messages, integrates with Recruiter Lite.
Best Plan: Advanced (€49/user)
Score: 10/10
Growth Marketer Multi-Channel
Buffer 🏆
Excellent
Supports emerging platforms and analytics for experimentation.
Best Plan: Essentials ($5/channel)
Score: 8/10
Waalaxy
Good
Strong for LinkedIn/email campaigns but not full multi-channel.
Best Plan: Pro (€19/user)
Score: 6/10
Sales Agency Managing Clients
Buffer
Fair
Collaboration features but no prospecting tools.
Best Plan: Team ($10/channel)
Score: 6/10
Waalaxy 🏆
Excellent
Team workspaces, anti-duplicate, and multi-account for client campaigns.
Best Plan: Enterprise (Custom)
Score: 9/10
Budget-Conscious User
Buffer 🏆
Excellent
Free plan with core features, low starting price per channel.
Best Plan: Free
Score: 9/10
Waalaxy
Good
Freemium for testing, but paid plans start higher.
Best Plan: Freemium (€0)
Score: 7/10
Enterprise Social Team
Buffer
Good
Scalable but per-channel pricing may be costly at scale.
Best Plan: Team ($10/channel)
Score: 7/10
Waalaxy 🏆
Good
Custom enterprise with team analytics, but niche focus.
Best Plan: Enterprise (Custom)
Score: 8/10
Personal Brand Builder
Buffer 🏆
Excellent
Easy tools for scheduling and engagement across networks, plus Start Page.
Best Plan: Essentials ($5/channel)
Score: 9/10
Waalaxy
Fair
Limited to LinkedIn outreach, not brand building.
Best Plan: Pro (€19/user)
Score: 4/10
Lead Generation Specialist
Buffer
Poor
Engagement tools but no direct prospecting.
Best Plan: Not suitable
Score: 3/10
Waalaxy 🏆
Excellent
Core strength in automated lead finding and outreach.
Best Plan: Business (€69/user)
Score: 10/10
SMB Sales Outreach
Buffer
Fair
Social posting to attract leads, but manual.
Best Plan: Team ($10/channel)
Score: 5/10
Waalaxy 🏆
Excellent
Affordable automation for LinkedIn and email without complexity.
Best Plan: Pro (€19/user)
Score: 9/10
Pros and Cons
Buffer
Pros
- Clean, intuitive interface approachable for beginners
- Generous free plan with up to 3 channels and core features
- Strong multi-channel publishing with visual tools and AI
- Robust analytics including demographics and best times
- Community inbox with AI replies for efficient engagement
- Collaboration and approvals on Team plan
- Integrations with design and automation tools
- Mobile apps and browser extension for flexibility
Cons
- Per-channel pricing expensive for many profiles
- Advanced collaboration locked to higher plan
- Not optimized for AI-only or prospecting workflows
- Learning curve for full feature set
- Analytics may be overkill for casual users
- No built-in lead generation or email tools
Waalaxy
Pros
- Powerful LinkedIn automation with multi-step campaigns
- AI Waami for high-performing outreach messages
- Integrated email finder and multi-channel sequences
- Team features with shared dashboards and safety
- Freemium plan for easy testing
- Chrome extension for seamless prospect imports
- CRM integrations and pre-built templates
- Support resources like webinars and community
Cons
- Limited to LinkedIn and email, no broad social support
- Pricing complex with add-ons and credit packs
- Sensitive to LinkedIn policy changes
- Analytics depth limited for advanced sales
- Enterprise requires sales contact
- No mobile apps or visual content tools
Final Verdict
Buffer and Waalaxy target different aspects of digital outreach. Buffer is a full-featured social media manager for planning, publishing, and engaging across platforms, emphasizing simplicity and reliability. Waalaxy is a specialized prospecting tool for automating LinkedIn and email campaigns, focusing on lead generation for sales and recruiting.
Choose Buffer if your focus is social media content and engagement across channels. Opt for Waalaxy if LinkedIn prospecting and cold emails drive your lead gen. For hybrid needs, use Buffer for social and Waalaxy for outreach to cover both creative and sales workflows.
Overall Scores
Buffer
Lead Generation: 4/10
Multi-Platform: 10/10
Value: 9/10
Waalaxy
Lead Generation: 10/10
Multi-Platform: 3/10
Value: 7/10
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