Buffer vs Kontentino
Buffer
- Platform: 10+ platforms including emerging ones
- Best For: Solo creators and small businesses
- Strength: Simplicity and generous free plan
- Users: Millions of users (mature platform)
Starting at $5/month per channel
Kontentino
- Platform: 9 major platforms
- Best For: Collaborative marketing teams and agencies
- Strength: Approval workflows and team scalability
- Users: 24,000+ users
Starting at €49/month
Table of Contents
At a Glance
Platform Support
| Feature | Buffer | Kontentino |
|---|---|---|
| Facebook, Instagram, LinkedIn | ✓ Full support with unified publishing | ✓ Supported via drag-and-drop calendar |
| TikTok, YouTube, Pinterest | ✓ Includes YouTube Shorts and Pinterest | ✓ Full support for these platforms |
| X (Twitter), Threads, Bluesky | ✓ Supports X, Threads, Bluesky | ✓ Supports X and Threads, no Bluesky |
| Google Business Profile, Mastodon | ✓ Includes Google Business and Mastodon | ✓ Supports Google Business Profile |
Content Creation
| Feature | Buffer | Kontentino |
|---|---|---|
| AI-powered content generation | ✓ Unlimited AI Assistant credits on paid plans for ideas and drafts | ✓ Post ideas, caption generator, image generator, hashtag generator, brand voice |
| Templates and idea storage | ✓ Unlimited ideas, drafts, templates on paid plans | ✓ Inspirations feature and content labelling |
| Hashtag manager | ✓ Built-in hashtag manager | ✓ AI hashtag generator |
| First comment scheduling | ✓ Supported for engagement boosting | ✓ Included in bulk scheduling |
Scheduling & Publishing
| Feature | Buffer | Kontentino |
|---|---|---|
| Visual content calendar | ✓ Visual calendar with queue and board view | ✓ Drag-and-drop calendar with Kanban views |
| Bulk scheduling | ✗ Queue-based, no bulk upload | ✓ Bulk scheduling, copying, and approvals |
| Channel groups | ✓ Group channels for organized publishing | ✗ No specific channel groups, but multi-profile support |
| Threaded posts | ✓ Support for threaded posts | ✗ Basic post scheduling, no threads mentioned |
Engagement & Inbox
| Feature | Buffer | Kontentino |
|---|---|---|
| Unified community inbox | ✓ Centralized inbox with AI replies and saved replies | ✗ No unified inbox, focus on publishing |
| AI-assisted replies | ✓ AI replies in community inbox | ✗ AI focused on content creation, not replies |
| Comment insights | ✓ Comment insights in inbox | ✗ No engagement inbox features |
Analytics & Reporting
| Feature | Buffer | Kontentino |
|---|---|---|
| Basic analytics | ✓ Basic on free, advanced on paid | ✓ Add-on for analytics |
| Advanced analytics (best time, demographics) | ✓ Best time to post, audience demographics, custom reports | ✓ Best time to post, competition analysis (add-on) |
| Branded reports | ✓ Branded reports on paid plans | ✓ Customizable PDF reports (add-on) |
| Custom UTM parameters | ✓ Supported for tracking | ✗ No mention of UTM support |
Collaboration & Agency Features
| Feature | Buffer | Kontentino |
|---|---|---|
| Approval workflows | ✓ Notes and approvals on Team plan | ✓ Internal/external approvals with client roles and tasks |
| Unlimited users | ✓ Unlimited users on Team plan | ✗ User seats limited by plan (3- custom) |
| Custom permissions | ✓ Custom access on Team plan | ✓ Customizable user permissions and client roles |
| Global content management | ✗ No global add-on | ✓ GCM add-on for centralized planning across markets |
Integrations & Mobile
| Feature | Buffer | Kontentino |
|---|---|---|
| Integrations (Canva, Zapier, etc.) | ✓ Canva, Unsplash, Zapier, IFTTT, WordPress, etc. | ✗ Limited integrations mentioned |
| Mobile app | ✓ Full mobile apps and browser extension | ✓ Mobile app on Starter+ and above |
| Link-in-bio builder | ✓ Start Page included | ✗ No link-in-bio tool |
Pricing Comparison
Buffer starts at $5/month per channel with a generous free plan, making it affordable for small-scale users, while Kontentino begins at €49/month for teams with add-ons that can increase costs. Buffer's per-channel model scales with profiles, ideal for multi-channel but limited users; Kontentino's flat pricing suits teams but limits profiles and posts on lower tiers.
Buffer
Free
$0/month
Solo users testing core features
- Connect up to 3 channels
- 10 scheduled posts per channel
- 100 ideas storage
- 1 user account
- AI Assistant included
- Basic analytics
- Community inbox
- World-class customer support
- Start Page included
- Reply to comments
Essentials
$5/month per channel
Individuals or small teams managing multiple channels
- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Team
$10/month per channel
Teams and agencies needing collaboration
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited user accounts
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
- Notes, approval workflows, custom permissions
Kontentino
Starter
€49/month (billed annually) or €69/month (billed monthly)
Small teams starting collaboration
- 3 user seats
- 10 social profiles
- 100 posts per month
- 100 prompts in Kontentino AI features
- Human chat support
- Scheduling, planning, and social media calendar
- Optional add-ons: Analytics, Global Content Manager
Starter+
€79/month (billed annually) or €99/month (billed monthly)
Growing teams needing mobile access
- 5 user seats
- 10 social profiles
- 200 posts per month
- Everything in Starter
- 500 AI prompts
- Video call support
- Mobile app for creating, scheduling, collaborating, and approving
- Optional add-ons: Analytics, Global Content Manager
Standard
€109/month (billed annually) or €149/month (billed monthly)
Mid-sized teams with unlimited posts
- 10–30 user seats
- 40 social profiles
- Unlimited posts
- Everything in Starter+
- 1000 AI prompts
- Bulk actions for scheduling, copying, and approvals
- Inspirations feature for content ideas
- Optional add-ons: Analytics, Global Content Manager
Unlimited
Custom (request quote)
Large agencies and enterprises
- Unlimited posts
- Custom number of social profiles
- Custom number of users
- Everything in Standard
- Unlimited AI prompts
- Dedicated account manager
- Custom onboarding sessions
- Special care support plan
- Optional add-ons: Analytics, Global Content Manager
Feature Deep Dive
Content Creation Capabilities
Buffer
Strengths
- Unified workspace with ideas, drafts, templates, and board view
- Unlimited AI Assistant credits on paid plans for generating content
- Hashtag manager and first comment scheduling for optimized posts
- Support for threaded posts and channel groups
Workflow
Generate ideas with AI → Create drafts/templates → Organize in board view → Schedule with hashtags/comments
Kontentino
Strengths
- AI-powered tools: post ideas, caption/image/hashtag generators, copy enhancer, brand voice support
- Inspirations feature and content labelling for organization
- Bulk content actions including copying and previews
- Media storage with collaborative asset management
Workflow
Generate ideas/captions with AI → Enhance with brand voice → Label and store media → Bulk schedule with previews
Kontentino offers more specialized AI tools for social-specific content like image generation and brand voice, ideal for teams needing polished, branded posts. Buffer provides a simpler AI assistant with unlimited credits but focuses on organization via boards and queues rather than deep generation. Choose Kontentino for advanced AI creation; Buffer for straightforward ideation.
Scheduling & Automation
Buffer
Strengths
- Visual content calendar, queue, and reminder notifications
- Unlimited scheduled posts on paid plans
- Channel groups and custom video covers for organized publishing
- Threaded posts and first comment automation
Limitations
- No bulk scheduling or Kanban workflows
- Queue-based rather than drag-and-drop for advanced planning
Kontentino
Strengths
- Visual drag-and-drop calendar with Kanban-style views and checklists
- Bulk scheduling, copying, and live previews
- Unlimited posts on higher plans with error-prevention checklists
- Global Content Manager for multi-market automation
Limitations
- Post limits on Starter (100/month)
- No queue system for evergreen recycling
Kontentino shines in team-oriented scheduling with bulk actions, drag-and-drop, and global add-ons for complex workflows. Buffer is simpler with queues and unlimited posts but lacks bulk tools. For automated, visual planning in teams, Kontentino wins; for easy, queue-based scheduling, Buffer is better.
Collaboration & Approval Workflows
Buffer
Strengths
- Unlimited users on Team plan with notes and approval workflows
- Custom access and permissions for secure sharing
- Simple collaboration suitable for small teams
Workflow
Create content → Add notes for feedback → Request approval → Publish after sign-off
Kontentino
Strengths
- Internal/external approval workflows with client roles, commenting, and task assignment
- Customizable permissions and Kanban views for team organization
- Bulk approvals and checklists for efficiency
Limitations
- User seats limited (3-30 on Standard); custom for unlimited
- More complex setup for solo users
Kontentino is superior for agencies with client-facing approvals, tasks, and global management. Buffer offers basic collaboration on its Team plan but is lighter and unlimited for users. Teams needing structured workflows choose Kontentino; small groups prefer Buffer's simplicity.
Analytics & Reporting
Buffer
Strengths
- Advanced analytics including best time to post, audience demographics, performance overview
- Custom analytics, UTM parameters, and branded reports
- Basic analytics on free plan
Limitations
- Depth may overwhelm casual users
- No competition analysis
Kontentino
Strengths
- Add-on analytics for page/post performance, best time to post, competition analysis
- Customizable PDF reports
- Integrated with calendar for insights
Limitations
- Analytics as paid add-on, not included in base plans
- Less emphasis on demographics
Buffer includes robust analytics in paid plans with demographics and UTMs, making it more accessible. Kontentino's add-on provides competition insights but adds cost. For built-in, comprehensive reporting, Buffer edges out; for competitive analysis in teams, Kontentino is stronger.
Use Case Comparison
Solo Creator Managing Multiple Channels
Buffer 🏆
Excellent
Generous free plan, simple interface, unlimited AI on paid, and multi-channel support make it ideal for individuals scheduling across platforms.
Best Plan: Free or Essentials ($5/channel/month)
Score: 9/10
Kontentino
Fair
AI tools are strong, but higher starting price, profile limits, and team focus make it overkill for solos without collaboration needs.
Best Plan: Starter (€49/month)
Score: 5/10
Small Business Needing Consistent Posting
Buffer 🏆
Excellent
Affordable per-channel pricing, queue for steady posting, basic analytics, and community inbox for engagement suit small ops.
Best Plan: Essentials ($5/channel/month)
Score: 9/10
Kontentino
Good
Visual calendar and AI content help, but post limits on Starter and add-on costs may not justify for basic needs.
Best Plan: Starter (€49/month)
Score: 7/10
Marketing Agency Managing Multiple Clients
Buffer
Good
Team plan with approvals and unlimited users works, but lacks client-specific roles and bulk tools for high-volume agencies.
Best Plan: Team ($10/channel/month)
Score: 7/10
Kontentino 🏆
Excellent
Client roles, external approvals, bulk actions, and GCM add-on perfect for agency workflows and multi-client management.
Best Plan: Standard (€109/month) or Unlimited (Custom)
Score: 10/10
In-House Brand Team Coordinating Content
Buffer
Good
Collaboration on Team plan and multi-channel publishing help, but limited to basic approvals without task assignment.
Best Plan: Team ($10/channel/month)
Score: 7/10
Kontentino 🏆
Excellent
Approval workflows, Kanban views, and content labelling streamline team coordination across profiles.
Best Plan: Starter+ (€79/month)
Score: 9/10
Global Brand Needing Localized Content
Buffer
Fair
Multi-channel support but no centralized global tools; relies on manual management.
Best Plan: Team ($10/channel/month)
Score: 5/10
Kontentino 🏆
Excellent
GCM add-on enables centralized planning with localized control, ideal for international teams.
Best Plan: Standard (€109/month) + GCM add-on
Score: 10/10
Freelancer Handling Multiple Client Accounts
Buffer
Good
Per-channel pricing scales with clients, simple approvals on Team, but no client-specific permissions.
Best Plan: Team ($10/channel/month)
Score: 7/10
Kontentino 🏆
Excellent
Structured scheduling, approvals, and client roles suit freelancers managing accounts without full agency overhead.
Best Plan: Starter (€49/month)
Score: 8/10
Budget-Conscious User or Startup
Buffer 🏆
Excellent
Free plan with 3 channels and core features; low starting paid price makes it accessible.
Best Plan: Free or Essentials ($5/channel/month)
Score: 9/10
Kontentino
Fair
14-day trial helps, but €49 entry and add-ons strain tight budgets without free tier.
Best Plan: Starter (€49/month)
Score: 4/10
Team Prioritizing Human Customer Support
Buffer
Good
World-class support included across plans, but less tiered than Kontentino's dedicated options.
Best Plan: Team ($10/channel/month)
Score: 7/10
Kontentino 🏆
Excellent
Human chat to dedicated manager on Unlimited, with video calls on Starter+ for responsive help.
Best Plan: Standard (€109/month)
Score: 9/10
User Focused on Engagement and Replies
Buffer 🏆
Excellent
Community inbox with AI replies, saved replies, and insights centralizes engagement across platforms.
Best Plan: Essentials ($5/channel/month)
Score: 9/10
Kontentino
Poor
No unified inbox; emphasis on publishing over engagement management.
Best Plan: Not ideal
Score: 3/10
Team Relying on AI for Content Generation
Buffer
Good
Unlimited AI credits for ideas, but less specialized than Kontentino's generators.
Best Plan: Essentials ($5/channel/month)
Score: 7/10
Kontentino 🏆
Excellent
Comprehensive AI suite with unlimited prompts on higher plans, including image and brand voice tools.
Best Plan: Standard (€109/month)
Score: 9/10
User Preferring Visual, Drag-and-Drop Workflows
Buffer
Good
Visual calendar and board view, but queue-focused rather than full drag-and-drop.
Best Plan: Team ($10/channel/month)
Score: 6/10
Kontentino 🏆
Excellent
Drag-and-drop calendar, Kanban views, and checklists provide intuitive visual planning.
Best Plan: Starter (€49/month)
Score: 10/10
Team Needing Deep Analytics and Reports
Buffer 🏆
Excellent
Advanced analytics included, with demographics, best time, and branded reports without add-ons.
Best Plan: Essentials ($5/channel/month)
Score: 8/10
Kontentino
Good
Strong add-on with competition analysis and PDFs, but extra cost reduces accessibility.
Best Plan: Starter (€49/month) + Analytics add-on
Score: 7/10
Pros and Cons
Buffer
Pros
- Clean, intuitive interface approachable for non-technical users
- Generous free plan with up to 3 channels and core features
- Strong multi-channel publishing with visual calendar, queue, and threaded posts
- Robust analytics on paid plans, including best time to post and demographics
- Community inbox centralizes engagement with AI-assisted replies
- Unlimited AI credits and transparent pricing
- Mobile apps and browser extension for on-the-go management
- Integrations with Canva, Zapier, and more
Cons
- Not optimized for ultra-fast AI-only content generation
- Per-channel pricing expensive for many profiles
- Advanced collaboration locked behind Team plan
- Learning curve for full management beyond simple posting
- Analytics may be excessive for casual users
- No bulk scheduling or global content tools
- Limited to 1 user on Essentials plan
Kontentino
Pros
- Excellent collaboration with internal/external approvals and client roles
- AI tailored to social: post ideas, captions, images, hashtags, translations
- Supports 9 platforms with drag-and-drop calendar and bulk actions
- Scales from teams to enterprises with GCM and analytics add-ons
- Transparent pricing with 14-day trial and clear limits
- Human support tiers up to dedicated manager
- Kanban views, checklists, and media storage for organization
- Mobile app for on-the-go collaboration
Cons
- Too complex for solo creators or small teams
- Full analytics and advanced features require paid add-ons
- Non-refundable billing may concern budget users
- Interface optimized for teams, overkill for simple scheduling
- Custom Unlimited needs sales contact
- No unified engagement inbox
- Profile/post limits on lower plans
- Higher starting price without free tier
Final Verdict
Buffer and Kontentino both streamline social media management but target different users. Buffer is a mature, user-friendly tool for creators and small businesses focusing on simplicity, multi-channel publishing, and engagement. Kontentino is team-centric with powerful AI content tools, collaboration, and scalability for agencies and brands emphasizing workflows over ease.
Opt for Buffer if simplicity, affordability, and engagement tools are your focus—perfect for starting out or small-scale management. Choose Kontentino for team collaboration, AI depth, and scalable workflows, especially in agency settings. For hybrid needs, use Buffer for personal use and Kontentino for team projects.
Overall Scores
Buffer
Content Creation: 7/10
Value: 9/10
Kontentino
Content Creation: 9/10
Value: 7/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
