Brandwatch vs POSTOPLAN
Brandwatch
- Platform: Multi-platform listening and management
- Best For: Enterprise consumer intelligence and monitoring
- Strength: 1.4+ trillion historical posts with AI analysis
- Users: Enterprise brands and agencies
Starting at Custom
POSTOPLAN
- Platform: 8+ platforms for scheduling
- Best For: Small teams and agencies automating posts
- Strength: Unlimited posts with low-cost add-ons
- Users: SMBs, freelancers, and agencies
Starting at €0.99/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Facebook & Instagram | ✓ Full listening, management, and inbox support | ✓ Scheduling, DM/comments management |
| Twitter (X) | ✓ Deep listening and monitoring | ✓ Scheduling and publishing |
| ✓ Brand monitoring and insights | ✓ Post scheduling | |
| Other Platforms (Telegram, Slack, WordPress, Google My Business) | ✗ Focus on major social networks | ✓ Broad support for niche channels |
| Global Coverage | ✓ Multi-language and region support | ✓ International holidays and ideas |
Social Listening & Intelligence
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Historical Data Archive | ✓ 1.4+ trillion posts, 496M daily | ✗ Not available |
| AI-Powered Search & Insights | ✓ Iris AI for narratives and search | ✗ Basic analytics only |
| Image & Custom Classifier Analysis | ✓ Neural networks and machine learning | ✗ Not available |
| Crisis Monitoring & Alerts | ✓ Real-time alerts and dashboards | ✗ Not available |
Content Management & Scheduling
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Unlimited Post Scheduling | ✗ Collaborative calendar but enterprise-scale | ✓ Unlimited across accounts |
| Bulk & Recurring Scheduling | ✗ Custom workflows, no bulk focus | ✓ Bulk upload and recurring tasks |
| AI Graphics Editor & Image Library | ✗ Image analysis only | ✓ 2M images and AI editor |
| Content Calendar & Ideas | ✓ Customizable for enterprise | ✓ 700+ ideas and daily hooks |
Engagement & Community Management
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Unified Social Inbox | ✓ Centralized for customer care | ✓ DM/comments for FB/IG |
| Collaboration Roles | ✓ Enterprise workflows | ✓ Owner/Manager/Guest |
| Team Statistics | ✓ Advanced reporting | ✓ Basic per member |
Analytics & Reporting
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Advanced AI Analytics | ✓ Dashboards, alerts, benchmarking | ✗ Basic statistics |
| Custom Dashboards | ✓ Fully customizable | ✗ Limited |
| Best Time to Post | ✗ Insights via AI | ✓ Configurable analytics |
| Expert Analyst Support | ✓ Media Intelligence add-on | ✗ Not available |
Influencer & Additional Features
| Feature | Brandwatch | POSTOPLAN |
|---|---|---|
| Influencer Discovery & Management | ✓ 30M+ creators, campaigns | ✗ Not available |
| Integrations & APIs | ✓ Major networks and enterprise tools | ✗ Limited, focused on core |
| Projects for Account Grouping | ✓ Enterprise governance | ✓ For teams and agencies |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, requiring sales contact, while POSTOPLAN offers transparent, low-cost plans starting free and scaling affordably. Brandwatch suits large budgets for deep intelligence, whereas POSTOPLAN delivers high value for scheduling-focused users.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social operations
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Campaign managers
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
Strategic teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
POSTOPLAN
Start
Free
Individuals testing basic scheduling
- 2 social media accounts included by default
- Maximum 1 account per service (within the 2-account limit)
- 1 user on the POSTOPLAN profile
- Unlimited number of posts across connected accounts
- 1 project for grouping accounts
- Schedule-ahead period of up to 10 days
- 1 recurring task shared across all accounts
- 1 RSS feed for automatic reposting of articles and news
- Access to core scheduling and publishing features
- Basic statistics for posts and general performance
Business
Less than $2/month (approximate, testimonial-based)
Small teams and agencies scaling up
- 5 social media accounts included by default
- Unlimited number of accounts per service (within total account limit)
- Unlimited number of users on the POSTOPLAN profile
- Unlimited number of projects for organizing accounts
- Unlimited schedule-ahead period for posts
- Unlimited recurring tasks across accounts
- Unlimited RSS feeds for automatic reposting
- Access to advanced analytics including team member statistics
- Full collaboration roles and tools (Owner, Manager, Guest)
- DM and comments management with filters by tags and accounts
Additional Accounts Add-on
€0.99/month
Users needing more profiles
- Ability to increase the total number of accounts connected to POSTOPLAN
- Applies to both Start and Business statuses
- Flexible scaling for agencies and users managing many profiles
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily
- Iris AI for narrative insights and advanced search
- Image analysis with neural networks and custom ML classifiers
- Real-time alerts, customizable dashboards, and benchmarking
- Support for first-party data and global multi-language coverage
Workflow
Set up queries and classifiers → Monitor real-time data → AI generates insights → Customize reports and alerts
POSTOPLAN
Strengths
- Basic post performance analytics
- Best time to post suggestions
- Team member statistics
Workflow
Schedule posts → View basic stats → Adjust timing manually
Limitations
- No deep listening or historical data
- Limited to scheduled post metrics
Brandwatch dominates in social listening with massive data scale and AI depth, ideal for intelligence-driven decisions. POSTOPLAN offers only surface-level analytics tied to scheduling, better for tactical post optimization but not strategic insights.
Scheduling & Content Automation
Brandwatch
Strengths
- Collaborative content calendar for organic/paid posts
- Unified workflows with governance
- Integration with listening for informed scheduling
Limitations
- Not focused on bulk or recurring automation
- Enterprise complexity over simple scheduling
POSTOPLAN
Strengths
- Unlimited scheduling across platforms
- Bulk upload, recurring tasks, and RSS feeds
- Post preview, photo editor with 2M images and AI graphics
- 700+ post ideas calendar with holidays
Limitations
- Less integrated with advanced analytics
- Some features like advanced AI ads 'coming soon'
POSTOPLAN excels in straightforward, unlimited scheduling and automation for efficiency, while Brandwatch's scheduling is part of a broader enterprise suite, prioritizing collaboration over volume. Choose POSTOPLAN for daily automation; Brandwatch for integrated strategy.
Engagement & Community Management
Brandwatch
Strengths
- Centralized social inbox for customer care
- Social CRM with collaborative tools
- Tied to listening for context-aware responses
Workflow
Monitor inbox → Use insights from listening → Collaborate on responses → Track impact
POSTOPLAN
Strengths
- DM and comments management for FB/IG with filters
- Collaboration roles for team handling
Limitations
- Limited to specific platforms
- No deep CRM or listening integration
Brandwatch provides enterprise-grade engagement with intelligence backing, suitable for large-scale care. POSTOPLAN offers practical inbox tools for small teams but lacks depth. Brandwatch wins for comprehensive management; POSTOPLAN for accessible basics.
Analytics & Reporting
Brandwatch
Strengths
- Fully customizable dashboards and alerts
- AI-powered insights and benchmarking
- Expert analyst support via Media Intelligence
- Multichannel reporting with historical trends
Limitations
- Requires setup for customization
- Enterprise-focused, not simple
POSTOPLAN
Strengths
- General statistics, configurable periods
- Best time analysis and team stats
- Basic performance tracking
Limitations
- No advanced AI or custom classifiers
- Limited depth compared to enterprise tools
Brandwatch's analytics are superior for in-depth, AI-driven reporting and strategic use. POSTOPLAN suffices for basic post-level insights. Enterprises need Brandwatch; small users find POSTOPLAN adequate and cost-effective.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening, AI insights, and crisis alerts perfect for large-scale reputation management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
POSTOPLAN
Poor
Lacks listening depth; only basic scheduling analytics.
Best Plan: Not suitable
Score: 2/10
Small Business Social Scheduling
Brandwatch
Poor
Overkill with custom pricing and complexity for simple needs.
Best Plan: Not suitable
Score: 3/10
POSTOPLAN 🏆
Excellent
Affordable unlimited scheduling with ideas calendar for consistent posting.
Best Plan: Business (<$2/month)
Score: 9/10
Marketing Agency Client Management
Brandwatch
Good
Strong for multi-client intelligence but sales-led and expensive.
Best Plan: Social Media Management (Custom)
Score: 7/10
POSTOPLAN 🏆
Excellent
Unlimited users/projects, low-cost add-ons for scaling clients.
Best Plan: Business + Add-ons
Score: 9/10
Influencer Campaign Management
Brandwatch 🏆
Excellent
30M+ creator database, workflow, and reporting tailored for enterprises.
Best Plan: Influence (Custom)
Score: 10/10
POSTOPLAN
Poor
No influencer tools; focused on organic scheduling.
Best Plan: Not suitable
Score: 1/10
Freelancer Managing Multiple Accounts
Brandwatch
Fair
Powerful but too complex and costly for solo use.
Best Plan: Not ideal
Score: 4/10
POSTOPLAN 🏆
Excellent
Cheap add-ons for accounts, unlimited posts, easy collaboration.
Best Plan: Start (Free) + Add-ons
Score: 10/10
PR and Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, historical data, and analyst support for reputation management.
Best Plan: Media Intelligence (Custom)
Score: 10/10
POSTOPLAN
Poor
No monitoring capabilities beyond basic engagement.
Best Plan: Not suitable
Score: 2/10
Non-Profit Multi-Channel Communication
Brandwatch
Fair
Insights useful but pricing prohibitive for non-profits.
Best Plan: Custom (may not fit budget)
Score: 5/10
POSTOPLAN 🏆
Excellent
Free tier and low costs for coordinating posts across channels.
Best Plan: Start (Free)
Score: 8/10
Market Research Team
Brandwatch 🏆
Excellent
Massive data archive and AI for consumer insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
POSTOPLAN
Poor
No research tools; only scheduling analytics.
Best Plan: Not suitable
Score: 1/10
Consultant Building Consistent Presence
Brandwatch
Good
Monitoring helps but overfeatured for solo consistency.
Best Plan: Custom (too much)
Score: 6/10
POSTOPLAN 🏆
Excellent
Recurring automation and ideas for steady posting.
Best Plan: Business (<$2/month)
Score: 9/10
Global Organization with Governance Needs
Brandwatch 🏆
Excellent
Multi-region support, workflows, and integrations for compliance.
Best Plan: Full Suite (Custom)
Score: 10/10
POSTOPLAN
Fair
Projects help but lacks enterprise governance.
Best Plan: Business
Score: 5/10
Educational Institution Coordinating Posts
Brandwatch
Good
Insights for engagement but cost barrier.
Best Plan: Custom
Score: 6/10
POSTOPLAN 🏆
Excellent
Affordable multi-channel with team roles for coordination.
Best Plan: Business
Score: 8/10
Budget-Conscious Agency
Brandwatch
Poor
Custom pricing too high for small agencies.
Best Plan: Not suitable
Score: 2/10
POSTOPLAN 🏆
Excellent
Low costs with unlimited scaling for clients.
Best Plan: Business + Add-ons
Score: 10/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering intelligence, management, and influencer marketing
- Strong enterprise readiness with global support and integrations
- Highly customizable dashboards and reporting for advanced analytics
- Expert analyst services for strategic insights
- Robust APIs for enterprise toolchains
Cons
- No public pricing or self-serve plans, complicating budgeting
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple scheduling or small teams
- Heavier implementation and governance needs
- Limited focus on everyday automation like bulk scheduling
POSTOPLAN
Pros
- Unlimited post scheduling even on low tiers
- Flexible, inexpensive add-ons for additional accounts
- Unlimited users on Business plan for teams
- Built-in photo editor, 2M image library, and AI graphics
- Rich content calendar with 700+ ideas and hooks
- Centralized DM/comments for key platforms
- Affordable entry with free tier
- Projects for easy account grouping
Cons
- Occasional site/UX issues like unavailable pages
- Business pricing not always clearly displayed
- Feature overload for basic users
- Advanced AI features (e.g., ads) still 'coming soon'
- Lacks deep listening or intelligence
- Interface and onboarding lag behind enterprise tools
Final Verdict
Brandwatch and POSTOPLAN target different scales: Brandwatch is a robust enterprise suite for intelligence, monitoring, and integrated management, while POSTOPLAN is a lightweight, budget-friendly tool for scheduling and automation. Brandwatch shines in strategic depth; POSTOPLAN in accessible efficiency.
Opt for Brandwatch if you're an enterprise seeking unparalleled insights and scale. Choose POSTOPLAN for cost-effective scheduling and automation in smaller operations. They can complement: use Brandwatch for strategy and POSTOPLAN for execution.
Overall Scores
Brandwatch
Value: 7/10
POSTOPLAN
Value: 9/10
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