Brand24 vs Sendible
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and crisis detection
- Strength: Advanced AI sentiment and insights
- Users: 4000+ brands
Starting at $149/month
Sendible
- Platform: Major networks (Facebook, Instagram, TikTok, X, LinkedIn, etc.)
- Best For: Social media scheduling and team workflows
- Strength: Client-ready reporting and collaboration
- Users: 30,000+ agencies
Starting at €24/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Sendible |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including non-social like news and podcasts | ✓ Priority Inbox for social comments, messages, and mentions |
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ Basic engagement tracking, no advanced sentiment |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, and real-time updates on higher tiers | ✗ No dedicated crisis monitoring |
| Hashtag and influencer tracking | ✓ Hashtag reach/volume metrics and influencer analysis | ✓ Hashtag library and basic tracking in campaigns |
| Boolean search and advanced filters | ✓ Filters by sentiment, reach, language, source | ✗ Basic search in inbox |
Content Creation & Scheduling
| Feature | Brand24 | Sendible |
|---|---|---|
| AI content generation | ✗ No content creation tools | ✓ AI Assist for captions and optimization |
| Multi-platform scheduling | ✗ Monitoring only, no publishing | ✓ Centralized Smart Compose Box for Facebook, Instagram, TikTok, X, LinkedIn, etc. |
| Bulk import and queues | ✗ Not applicable | ✓ Bulk import and Smart Queues for advance planning |
| Content libraries and campaigns | ✗ No content management | ✓ Organized libraries, custom tags, and campaign tools |
| Visual calendar | ✗ Dashboard for mentions, not scheduling | ✓ Drag-and-drop content calendar |
Engagement & Collaboration
| Feature | Brand24 | Sendible |
|---|---|---|
| Unified inbox | ✗ Mention streams, no direct response tools | ✓ Priority Inbox for managing interactions across platforms |
| Team collaboration | ✓ Unlimited users on most tiers, Slack/Teams integrations | ✓ Approvals, assignments, client dashboards, user management |
| White-label options | ✓ White-labeled reports | ✓ Paid add-on for agencies and resellers |
| Mobile app | ✓ Dedicated mobile app for on-the-go monitoring | ✗ Web-based, no native mobile app |
Analytics & Reporting
| Feature | Brand24 | Sendible |
|---|---|---|
| Reach and engagement metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Automated and custom reports on performance |
| AI-powered insights | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✗ Basic AI for content, no deep analytics AI |
| Automated reports | ✓ Daily/weekly reports, email alerts, exports to Excel/PDF/PPT | ✓ Branded, client-ready automated reports |
| Multi-language support | ✓ 108 languages for global monitoring | ✗ English-focused, limited global language handling |
Integrations & API
| Feature | Brand24 | Sendible |
|---|---|---|
| Slack and Microsoft Teams | ✓ Real-time collaboration integrations | ✗ No native Slack/Teams |
| Canva, Google Drive, etc. | ✗ Optional API (extra fee) | ✓ Integrations with Canva, Dropbox, Google Drive, Pexels, Giphy, Chrome extension |
| API access | ✓ Optional API for data integration (additional cost) | ✗ No public API mentioned |
Pricing Comparison
Brand24 starts at $149/month (annual Individual) for basic monitoring, scaling to enterprise custom pricing with advanced AI. Sendible starts at €24/month for Creator plan, offering more affordable entry for scheduling, with tiers up to €675/month for large teams. Brand24's pricing reflects deep monitoring capabilities, while Sendible provides better value for publishing and collaboration.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates and more volume
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams requiring real-time and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized businesses with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- AI Insights for 5 projects
- All Pro features
Enterprise
from $999/month
Large organizations with global, custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited AI Insights
- All features with dedicated support
Sendible
Creator
€24/month
Solo creators managing a few profiles
- 1 user/calendar
- 6 social profiles
- Unlimited scheduling
- AI Content Assist
- Monitoring & replying
- Reporting
Traction
€75/month
Small teams with basic collaboration
- 4 users/calendars
- 24 social profiles
- Team collaboration
- Assignment & approval workflows
- Client dashboards
- User management
Scale
€165/month
Growing teams needing custom reports
- 7 users/calendars
- 49 social profiles
- Custom & automated reports
- Content & hashtag library
- Campaign management
- Dedicated account manager
Advanced
€275/month
Agencies with multiple clients
- 20 users/calendars
- 100 social profiles
- Bulk posting with custom tags
- Advanced user permissions
- Live report sharing
- Dedicated account manager
- White label available as paid add-on
Enterprise
€675/month
Large enterprises scaling operations
- 80 users/calendars
- 400 social profiles
- Access to all features
- Optional SSO
- Scalable users and profiles
- Dedicated customer success
- White label available as paid add-on
Feature Deep Dive
Monitoring and Social Listening Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources beyond social media
- AI sentiment, emotion, and topic analysis in 108 languages
- Advanced AI tools: Insights, Events Detection, Brand Assistant
- Boolean search, filters, and storm alerts for crises
- Hashtag and influencer metrics for campaign analysis
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
Sendible
Strengths
- Priority Inbox for social interactions across platforms
- Basic mention and comment monitoring
- Integrated with scheduling for unified engagement
- Campaign tracking for organized listening
Workflow
Schedule content → Monitor inbox for responses → Reply and engage → Track in reports
Brand24 dominates in comprehensive, AI-driven monitoring across diverse sources and languages, ideal for reputation management. Sendible offers solid social-specific listening tied to publishing but lacks depth in sentiment or non-social sources. Choose Brand24 for advanced listening; Sendible for integrated engagement.
Content Creation and Scheduling
Brand24
Strengths
- No direct content tools; focuses on post-publish monitoring
- AI Topics and Insights can inform content strategy
Limitations
- No scheduling, publishing, or creation features
- Requires separate tools for content management
Sendible
Strengths
- AI Assist for caption generation and optimization
- Smart Compose Box for multi-platform scheduling
- Bulk import, Smart Queues, content libraries, and campaigns
- Support for visuals via Canva/Giphy integrations
- Unlimited posts with drag-and-drop calendar
Limitations
- AI limited to captions, not full ideation
- No monitoring to inform pre-publish strategy
Sendible is far superior for content creation, scheduling, and publishing across social platforms with AI assistance and organization tools. Brand24 has no such features, focusing solely on listening. For operational social management, Sendible wins; for strategy via monitoring, pair with Brand24.
Analytics and Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencers
- AI-powered insights, events, and topics for trend detection
- Automated daily/weekly reports with white-label and exports
- Custom alerts and QuickShare links
Limitations
- Focused on monitoring data, not publishing performance
- Advanced AI on higher tiers only
Sendible
Strengths
- Automated and custom branded reports for ROI proof
- Engagement and performance tracking across platforms
- Client dashboards and live sharing
- Campaign-specific analytics
Limitations
- No AI-driven deep insights or sentiment
- Less emphasis on global or non-social data
Brand24 provides deeper AI analytics for monitoring and reputation, with global insights. Sendible excels in actionable publishing reports and client-ready formats. Brand24 for insight-driven strategy; Sendible for operational reporting.
Collaboration and Agency Features
Brand24
Strengths
- Unlimited users from Team tier
- Slack/Teams integrations for alerts and collaboration
- White-labeled reports for client sharing
- API for custom integrations
Limitations
- No approval workflows or client dashboards
- Collaboration centered on monitoring, not content
Sendible
Strengths
- Advanced workflows: approvals, assignments, permissions
- Client dashboards and multi-user calendars
- White-label add-on for agencies
- Scalable for 80+ users in Enterprise
Limitations
- White-label extra cost
- No real-time alert integrations like Slack
Sendible is built for agency collaboration with robust workflows and client tools. Brand24 supports team monitoring but lacks publishing-specific collaboration. Agencies handling operations prefer Sendible; monitoring teams like Brand24.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment, and crisis alerts perfect for media coverage and reputation protection.
Best Plan: Pro ($299/month annual)
Score: 10/10
Sendible
Fair
Basic inbox monitoring helps with social responses but lacks deep listening or non-social sources.
Best Plan: Scale (€165/month)
Score: 5/10
Social Media Agency Managing Clients
Brand24
Good
White-labeled reports and unlimited users for client monitoring, but no scheduling or approvals.
Best Plan: Business ($499/month annual)
Score: 7/10
Sendible 🏆
Excellent
Client dashboards, approvals, white-label, and multi-profile support ideal for agency operations.
Best Plan: Advanced (€275/month)
Score: 10/10
Small Business Owner Handling Social
Brand24
Fair
Basic monitoring for brand mentions, but high price and no publishing tools limit utility.
Best Plan: Individual ($149/month annual)
Score: 4/10
Sendible 🏆
Excellent
Affordable scheduling, engagement, and reporting for managing own profiles efficiently.
Best Plan: Creator (€24/month)
Score: 9/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI insights measure campaign impact across sources.
Best Plan: Team ($249/month annual)
Score: 9/10
Sendible
Good
Campaign management and reports track social performance, but no broad source monitoring.
Best Plan: Scale (€165/month)
Score: 7/10
Enterprise Global Brand
Brand24 🏆
Excellent
Custom limits, multi-language AI, and unlimited insights for worldwide reputation management.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Sendible
Good
Scalable profiles and SSO for large teams, but limited global language support.
Best Plan: Enterprise (€675/month)
Score: 8/10
Freelancer Content Creator
Brand24
Poor
Monitoring useful for feedback, but no creation/scheduling and high cost for solos.
Best Plan: Not ideal
Score: 3/10
Sendible 🏆
Excellent
AI Assist, scheduling, and libraries streamline content for multiple clients affordably.
Best Plan: Traction (€75/month)
Score: 9/10
Crisis Management Team
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and events detection enable fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Sendible
Fair
Inbox for social crises, but no predictive AI or broad source coverage.
Best Plan: Advanced (€275/month)
Score: 5/10
Multi-Location Franchise
Brand24
Good
Monitor reviews and mentions across locations, but no centralized publishing.
Best Plan: Business ($499/month annual)
Score: 6/10
Sendible 🏆
Excellent
Centralized control, multi-profiles, and reporting for franchise social management.
Best Plan: Scale (€165/month)
Score: 9/10
Influencer Marketing Agency
Brand24 🏆
Excellent
Influencer analysis, reach metrics, and monitoring track partnerships effectively.
Best Plan: Pro ($299/month annual)
Score: 9/10
Sendible
Good
Scheduling and engagement for campaigns, but limited influencer-specific tools.
Best Plan: Advanced (€275/month)
Score: 7/10
Budget-Conscious Startup
Brand24
Poor
High starting price not suited for basic needs without monitoring focus.
Best Plan: Not recommended
Score: 2/10
Sendible 🏆
Excellent
Low entry price with core scheduling and reporting for growing social presence.
Best Plan: Creator (€24/month)
Score: 9/10
Digital Marketing Consultant
Brand24
Good
AI insights for client advice, but no operational tools.
Best Plan: Team ($249/month annual)
Score: 7/10
Sendible 🏆
Excellent
Collaboration, white-label, and all-in-one for consulting multiple clients.
Best Plan: Traction (€75/month)
Score: 9/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources including non-social media
- Powerful AI features for sentiment, emotion, topics, and insights
- Real-time monitoring and alerts for crisis detection
- Rich analytics with presence score, AVE, and influencer tools
- Strong reporting: white-labeled, automated, multi-format exports
- Multi-language support in 108 languages for global brands
- Unlimited users on most tiers and mobile app access
Cons
- High entry pricing ($149/month) for small teams or solos
- Advanced AI reserved for Pro+ tiers
- Keyword and mention limits require careful management
- Interface complex for basic needs
- API access adds extra cost
- No content creation, scheduling, or direct engagement tools
Sendible
Pros
- Comprehensive scheduling, engagement, and reporting in one platform
- Agency-friendly with approvals, client dashboards, and white-label options
- Priority Inbox simplifies multi-platform interactions
- AI Assist for content and affordable starting price (€24/month)
- Integrations with Canva, Google Drive, and more for workflow efficiency
- Unlimited scheduling and scalable for large teams
- Custom reports prove ROI to clients
Cons
- Complex for solo users or simple needs
- Pricing escalates for advanced agency features
- Limited AI compared to specialized tools
- No deep monitoring or sentiment analysis
- White-label as paid add-on
- Web-only, no mobile app; interface optimized for operations over experimentation
Final Verdict
Brand24 and Sendible target different aspects of social media management. Brand24 is a specialized AI listening tool for monitoring reputation across vast sources, excelling in insights and alerts. Sendible is an operational platform for scheduling, engaging, and reporting on social content, tailored for agencies and teams.
Choose Brand24 if your primary need is sophisticated monitoring and AI insights for reputation. Opt for Sendible if you handle day-to-day social operations like scheduling and team collaboration. For full coverage, use both: Brand24 for listening strategy and Sendible for execution.
Overall Scores
Brand24
Value: 6/10
Sendible
Value: 9/10
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