Agorapulse vs Phantomwriter
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, LinkedIn, X, etc.)
- Best For: Teams and agencies needing comprehensive management
- Strength: Unified inbox and ROI analytics
- Users: 2011+ users
Starting at $79/month
Phantomwriter
- Platform: LinkedIn only
- Best For: Personal branding and lead generation on LinkedIn
- Strength: AI undetectable ghostwriting
- Users: Not specified
Starting at $49/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| ✓ Full support including publishing, inbox, and analytics | ✓ Exclusive focus with AI-optimized content | |
| Facebook & Instagram | ✓ Comprehensive support for posts, stories, ads, and inbox | ✗ Not supported - LinkedIn only |
| X (Twitter), YouTube, TikTok | ✓ Multi-network publishing and monitoring | ✗ Not supported |
| Social Listening | ✓ Across networks, news sites, and blogs | ✗ Audience analysis only for LinkedIn |
Content Creation
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| AI-powered post generation | ✓ AI Writing Assistant and alt-text generator | ✓ Full AI ghostwriter for undetectable posts |
| Content Calendar | ✓ Shared calendars with approvals and notes | ✓ For LinkedIn scheduling and management |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✗ Limited to 40 posts/month in Standard |
| Idea Generation | ✗ No dedicated ideation tool | ✓ Tailored post ideas from audience analysis |
| Lead Magnet Creator | ✗ Not available | ✓ For audience capture on LinkedIn |
Scheduling & Automation
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network and multi-profile | ✗ Limited by plan (40 or unlimited posts) |
| Publishing Queues | ✓ For automation and bulk publishing | ✗ Basic scheduling only |
| Multi-Language Support | ✗ Platform-dependent | ✓ Any language for posts |
| Regeneration of Content | ✗ Not available | ✓ Unlimited regeneration |
Inbox & Engagement
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, ad comments across networks | ✗ No inbox management |
| Advanced Moderation | ✓ Rules, labels, bulk actions | ✗ Not available |
| Audience Analysis | ✗ Basic reporting | ✓ For industry, competitors, ICP on LinkedIn |
Analytics & Reporting
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✗ No ROI features |
| Branded Reports | ✓ Profile-level and post-level exports | ✗ Not available |
| Competitor Benchmarking | ✓ For performance comparison | ✗ Basic competitor analysis for ideas |
| Sentiment Analysis | ✓ In Enterprise tier | ✗ Not available |
Collaboration & Agency Features
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| Team Workflows | ✓ Approvals, assignments, shared calendars | ✓ Support for teams and agencies with multiple clients |
| Unlimited Profiles | ✓ In Enterprise, up to 10 in lower tiers | ✗ One account in Standard, teams in Pro |
| SSO and Custom Roles | ✓ Enterprise features | ✗ Not available |
| Multi-Step Approvals | ✓ For governance | ✗ Basic team support |
Integrations & Extras
| Feature | Agorapulse | Phantomwriter |
|---|---|---|
| API Integrations | ✓ For data and workflow connectivity | ✗ Not available |
| PulseLink in Bio Tool | ✓ For Instagram and other channels | ✗ Not available |
| Instagram Product Tagging | ✓ Direct from composer | ✗ Not supported |
Pricing Comparison
Agorapulse starts at $79/month (yearly) for multi-platform management, with a free tier for basics. Phantomwriter starts at $49/month for LinkedIn AI content, offering better entry value for solo users but scaling quickly to $200/month for teams. Agorapulse's per-user pricing suits teams, while Phantomwriter's post limits favor light users.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade to paid plans
Standard (Monthly)
$99/month per user
Social media managers handling it themselves
- Schedule and publish unlimited posts across supported networks
- Manage all messages and organic comments from one unified inbox
- Access basic reports on audience and top content
- Export branded reports for stakeholders
- Support for up to 10 social profiles by default
- Mobile app access for iOS and Android
Standard (Yearly)
$79/month per user
Cost-conscious solo managers
- All Standard (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Professional (Monthly)
$149/month per user
Growing teams needing faster collaboration
- Includes everything in Standard
- Expanded publishing toolbox with PulseLink in Bio link‑in‑bio tool
- Instagram product tagging directly from the composer
- Calendar notes for campaign coordination
- Monitoring and replying to ad comments
- Improved teamwork with post and inbox assignments
- Team performance reports for collaboration insights
- Support for up to 10 social profiles by default
Professional (Yearly)
$119/month per user
Teams seeking annual savings
- All Professional (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Advanced (Monthly)
$199/month per user
Teams needing structure and insights
- Includes everything in Professional
- Operational streamlining with labels and saved replies
- Automated moderation rules with bulk actions
- Shared content calendars for alignment
- Advanced reports and ads reports
- Social media ROI analysis to tie activity to revenue
- Competitor benchmarking for performance comparison
- Support for up to 10 social profiles by default
Advanced (Yearly)
$149/month per user
Insight-focused teams on budget
- All Advanced (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises with complex needs
- Includes everything in Advanced
- Unlimited social profiles for large account portfolios
- AI‑powered reply suggestions based on past interactions
- Enterprise collaboration with SSO and custom roles
- Multi‑step approval workflows for governance
- Full reporting capabilities including historical data import
- API integrations for data and workflow connectivity
- Sentiment analysis for deeper understanding of conversations
- Priority support with a dedicated Customer Success Manager
Phantomwriter
Standard
$49/month
Solo LinkedIn creators
- 40 Monthly Posts
- Idea Generation
- Unlimited Regeneration
- Any Language
- Lead Magnet Creator
- Content Calendar
- For one LinkedIn account
Pro
$200/month
Teams or agencies managing multiple clients
- Unlimited Monthly Posts
- Idea Generation
- Unlimited Regeneration
- Any Language
- Lead Magnet Creator
- Content Calendar
- For teams or agencies
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for social posts
- AI alt-text generator for accessibility
- Bulk scheduling via CSV for efficiency
- Instagram product tagging and grid preview
- PulseLink in Bio tool for link management
Workflow
Brainstorm ideas → Use AI to draft → Collaborate on calendar → Schedule or queue
Phantomwriter
Strengths
- AI ghostwriter for high-quality, undetectable posts
- Tailored idea generation from audience and competitor analysis
- Unlimited regeneration for refinements
- Lead magnet creator for funnel building
- Support for any language to reach global audiences
Workflow
Analyze audience/competitors → Generate ideas → AI writes post → Regenerate/edit → Schedule on calendar
Phantomwriter shines in AI-driven, LinkedIn-specific content creation with undetectable ghostwriting and idea generation, ideal for personal branding. Agorapulse offers practical tools for multi-platform publishing but lacks deep AI ideation. Choose Phantomwriter for creative automation on LinkedIn; Agorapulse for structured, team-based creation across networks.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited post scheduling across multiple networks
- Publishing queues for automated release
- Shared content calendars with internal comments
- Bulk scheduling via CSV
- Mobile app for on-the-go management
Limitations
- Profile limits in lower tiers (up to 10)
- No AI-specific automation for content regen
Phantomwriter
Strengths
- Content calendar for LinkedIn posts
- Autopilot scheduling for consistent posting
- Unlimited posts in Pro tier
- Easy integration of regenerated content
Limitations
- LinkedIn only; 40-post limit in Standard
- No multi-network or bulk CSV support
- Less emphasis on team approvals
Agorapulse dominates in robust, multi-platform scheduling with queues and bulk tools, perfect for teams. Phantomwriter provides simple autopilot for LinkedIn but lacks breadth. For automated multi-channel posting, Agorapulse wins; for LinkedIn consistency, Phantomwriter suffices.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Post and inbox assignments for teams
- AI-powered reply suggestions (Enterprise)
- Sentiment analysis for conversations
Workflow
Centralize messages → Apply rules/labels → Assign/respond → Track in reports
Phantomwriter
Strengths
- Audience analysis for targeted engagement
- Lead magnet tools to capture from posts
Limitations
- No dedicated inbox or moderation
- Engagement relies on manual LinkedIn handling
Agorapulse is unmatched for comprehensive inbox management across platforms, enabling efficient team responses. Phantomwriter offers no inbox features, focusing instead on pre-engagement content. Essential for customer service? Agorapulse. For content-driven leads? Phantomwriter indirectly supports.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting
- ROI analysis tying social to revenue
- Competitor benchmarking
- Branded exports and ads reports
- Historical data import (Enterprise)
Limitations
- Advanced ROI locked to higher tiers
- Setup required for full governance
Phantomwriter
Strengths
- Basic audience and ICP analysis
- Post performance tracking via calendar
Limitations
- No deep analytics or ROI
- Lacks branded reports or benchmarking
Agorapulse provides enterprise-grade analytics with ROI focus, ideal for proving social value. Phantomwriter's analytics are minimal, centered on content optimization. For data-driven decisions across platforms, Agorapulse excels; for simple LinkedIn tracking, Phantomwriter is adequate.
Use Case Comparison
Solo LinkedIn Creator
Agorapulse
Fair
Free tier works for basics, but overkill for single-platform needs without deep AI content tools.
Best Plan: Free or Standard ($79/month yearly)
Score: 5/10
Phantomwriter 🏆
Excellent
AI ghostwriting and autopilot posting perfect for consistent personal branding without team features.
Best Plan: Standard ($49/month)
Score: 9/10
Multi-Platform Marketing Agency
Agorapulse 🏆
Excellent
Unlimited profiles in Enterprise, approvals, ROI reporting, and unified inbox ideal for client management.
Best Plan: Advanced ($149/month yearly) or Enterprise
Score: 10/10
Phantomwriter
Poor
LinkedIn-only; Pro supports teams but no multi-platform or advanced collaboration.
Best Plan: Not suitable
Score: 2/10
B2B Professional Building Personal Brand
Agorapulse
Good
LinkedIn support with scheduling and basic analytics, but lacks specialized AI writing.
Best Plan: Professional ($119/month yearly)
Score: 6/10
Phantomwriter 🏆
Excellent
AI ideas, undetectable posts, and lead magnets tailored for LinkedIn growth and leads.
Best Plan: Standard ($49/month)
Score: 10/10
Small Business Managing Multiple Platforms
Agorapulse 🏆
Excellent
Unified tools for publishing, inbox, and reports across networks at accessible pricing.
Best Plan: Standard ($79/month yearly)
Score: 9/10
Phantomwriter
Poor
No support for non-LinkedIn platforms; irrelevant for diverse social needs.
Best Plan: Not suitable
Score: 1/10
E-commerce Brand with Social Customer Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/messages, moderation, and ROI tying to sales.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Phantomwriter
Poor
No inbox or service tools; content focus doesn't address engagement.
Best Plan: Not suitable
Score: 2/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Team collaboration, approvals, unlimited profiles, and branded reports for client work.
Best Plan: Enterprise (Custom)
Score: 10/10
Phantomwriter
Fair
Pro tier for multiple clients, but LinkedIn-only limits scope.
Best Plan: Pro ($200/month)
Score: 5/10
Founder with Limited Time for Social
Agorapulse
Good
Bulk tools and automation help, but setup for multi-platform is time-intensive.
Best Plan: Standard ($79/month yearly)
Score: 7/10
Phantomwriter 🏆
Excellent
Autopilot AI handles LinkedIn entirely, freeing time for business.
Best Plan: Standard ($49/month)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Multi-platform inbox, moderation, and reports for community management.
Best Plan: Professional ($119/month yearly)
Score: 9/10
Phantomwriter
Fair
Useful for LinkedIn thought leadership, but ignores other platforms.
Best Plan: Pro ($200/month)
Score: 4/10
Consultant Relying on LinkedIn Leads
Agorapulse
Good
LinkedIn inbox and ROI, but no specialized lead magnets.
Best Plan: Advanced ($149/month yearly)
Score: 7/10
Phantomwriter 🏆
Excellent
Idea gen, posts, and lead magnets optimized for LinkedIn conversion.
Best Plan: Standard ($49/month)
Score: 10/10
Marketing Team Needing Content Approvals
Agorapulse 🏆
Excellent
Shared calendars, workflows, and assignments for structured collaboration.
Best Plan: Professional ($119/month yearly)
Score: 10/10
Phantomwriter
Fair
Team support in Pro, but no approval workflows.
Best Plan: Pro ($200/month)
Score: 5/10
Global Brand with Multi-Language Needs
Agorapulse 🏆
Good
Multi-platform support, but language handled per network.
Best Plan: Advanced ($149/month yearly)
Score: 7/10
Phantomwriter
Good
Any language for LinkedIn posts, but platform-limited.
Best Plan: Standard ($49/month)
Score: 6/10
Budget-Conscious Solo User
Agorapulse
Good
Free tier for basics; paid starts higher but feature-rich.
Best Plan: Free
Score: 6/10
Phantomwriter 🏆
Excellent
Low $49 entry for targeted LinkedIn tools.
Best Plan: Standard ($49/month)
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation and bulk actions for inbox efficiency
- Scalable for teams with Enterprise SSO and custom roles
- Free tier for basic use
- Mobile app and API integrations
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solo or small users
- Advanced analytics and ROI behind higher plans
- Careful configuration needed for many profiles
- Less AI-focused content ideation than specialized tools
- No free trial specified
Phantomwriter
Pros
- Highly focused AI ghostwriting for LinkedIn
- Three-step process reduces planning time
- Content calendar and lead magnets for full funnel
- Unlimited regeneration and multi-language flexibility
- Undetectable AI content for authenticity
- Affordable for solo users with strong testimonials
- Supports teams and agencies in Pro tier
Cons
- Limited to LinkedIn; no multi-channel support
- $49/month may be high for casual use
- Pricing and refunds not fully transparent
- Testimonials only on-site, no third-party scores
- Heavier workflow for simple post needs
- Post limits in entry tier restrict volume
Final Verdict
Agorapulse and Phantomwriter target different ends of social media tools. Agorapulse is a versatile, team-oriented platform for multi-platform management, engagement, and ROI. Phantomwriter is a niche AI tool for effortless LinkedIn content and branding, lacking breadth but excelling in focus.
Opt for Agorapulse if you require comprehensive social management across platforms and teams. Choose Phantomwriter for streamlined LinkedIn content creation and branding. For hybrid needs, combine them: Phantomwriter for LinkedIn posts, Agorapulse for oversight and analytics.
Overall Scores
Agorapulse
LinkedIn Focus: 7/10
Multi-Platform: 10/10
Value: 7/10
Phantomwriter
LinkedIn Focus: 10/10
Multi-Platform: 1/10
Value: 8/10
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